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PESAN SPIRIT PEMBANGUNAN PADA HADIAH SEPEDA PRESIDEN JOKO WIDODO Mirza Shahreza
Jurnal Penelitian Komunikasi dan Pembangunan Vol 19, No 1 (2018): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Penelitian ini bertujuan untuk mengungkapkan makna konotatif di balik simbol hadiah sepeda yang selalu dibagikan oleh Presiden Joko Widodo. Riset ini menggunakan metode kualitatif. Data diperoleh melalui observasi online dari fanpage Facebook dan Instagram Presiden Joko Widodo. Selanjutnya data dianalisis dengan metode semiotika yang memadukan pendekatan Charles Kay Ogden dan Ivor Armstrong Richard dengan Charles Sanders Pierce. Hasil penelitian menyatakan bahwa makna konotasi dari hadiah sepeda yang diberikan kepada masyarakat oleh Presiden Joko Widodo adalah sebuah spirit pembangunan dengan nilai-nilai tertentu yang dapat memberikan kekuatan dalam membangun bangsa dan negara dan sekaligus memberi contoh dan meningkatkan spirit bagi seluruh rakyat Indonesia.

PELATIHAN PEMBUATAN KERAJINAN DAUR ULANG SAMPAH DI BANK SAMPAH SRI REJEKI KELURAHAN BENDA BARU KECAMATAN PAMULANG TANGERANG SELATAN Irwan Irwan; Mirza Shahreza; Yenni Melia; Tantry Widiyanarti; Hanafi Saputra; Ahmad Hidayah
Indonesian Collaboration Journal of Community Services Vol. 2 No. 2 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i2.65

So far, the waste problem has not been resolved. Environmentally unfriendly behavior, public awareness and participation about waste management is still low. This service aims to conduct training in the manufacture of waste recycling crafts at the Sri Rejeki waste bank, Benda Baru Village, Pamulang sub-district, South Tangerang. The method used in this study started from field observations related to collecting data about communities and society as seen from the spirit of work and concern for the environment and in-depth interviews by conducting discussions with the participants. Then do a direct practice method to make crafts from waste products. Data analysis uses data presentation techniques and conclusions. The results of this service show that participants in the training are more enthusiastic and highly motivated because they get enlightenment about waste recycling. Besides that, participants have a higher level of concern for protecting the environment and obtaining results to be exchanged into use value (money). Participants can gain knowledge about strategies in waste flow from customers as waste management management

Analysis of the Convergence Communication Model on Waste Bank Program Stakeholders in South Tangerang City, Indonesia Mirza Shahreza; Sarwititi Sarwoprasodjo; Hadi Susilo Arifin; Dwi Retno Hapsari
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

This research aims to analyze a convergent communication model that supports the sustainability of the waste Bank community in South Tangerang City. The type of research conducted is qualitative descriptive research. Data obtained through observation and in-depth interview. The results illustrate that the convergence communication model in the waste bank program has three supporting stakeholders carrying three interests, that is, who sees the theme of the environment as a source (ruler), objects (city government/ Environmental office) and Spirit (waste bank Community) that finally formed a converged communication, namely the equality of delivery and acceptance of the message so that it becomes mutual understanding, and interdependence that positions the waste Bank as a public space in discussing environmental themes, especially waste management problems. Keywords: environmental communication, convergent communication, stakeholders, waste bankABSTRAK Penelitian ini bertujuan untuk menganalisis sebuah model komunikasi konvergen yang mendukung keberlanjutan komunitas Bank sampah di kota Tangerang Selatan. Jenis penelitian yang dilakukan adalah Penelitian deskriptif kualitatif. Data diperoleh melalui pengamatan, dan wawancara mendalam. Hasil penelitian menggambarkan bahwa model komunikasi konvergensi pada program Bank sampah terdapat tiga pemangku kepentingan pendukungnya membawa tiga kepentingan, yaitu, yang melihat tema lingkungan sebagai sumber (penguasa), objek (pemerintah/ Dinas Lingkungan Hidup Tangerang Selatan) dan spirit (komunitas Bank sampah) yang akhirnya membentuk komunikasi konvergen, yaitu kesetaraan penyampaian dan penerimaan pesan sehingga menjadi saling pengertian, serta saling ketergantungan yang memposisikan Bank sampah sebagai ruang publik dalam membahas tema lingkungan, terutama masalah pengelolaan sampah. Kata Kunci: komunikasi lingkungan, komunikasi konvergensi, pemangku kepentingan, bank sampah

Komunikator Politik Berdasarkan Teori Generasi Mirza Shahreza
Nyimak: Journal of Communication Vol 1, No 1 (2017): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Pada saat kepentingan umum terganggu oleh sebuah kebijakan atau peraturan yang dibuat oleh sebuah kekuasaan, maka akan terlihat suatu reaksi mulai dari elite pollitik, kalangan terpelajar, dan juga masyarakat biasa. Ternyata, kita semua bisa berperan sebagai komunikator politik pada saat bereaksi terhadap berita mengenai politik yang muncul di berbagai media massa. Tulisan ini akan melihat pemetaan terhadap komunikator politik berdasarkan teori generasi. Dalam suatu era pasti akan ada beberapa lapisan masyarakat yang dibedakan berdasarkan era atau zaman saat mereka dilahirkan. Trend media dan teknologi yang terus berubah sangat mempengaruhi setiap generasi dalam membangun pola pikir dan tingkah laku politiknya. Begitu pula gaya kepemimpinan dan cara pandang penguasa juga mewarnai setiap generasi. Berdasarkan teori Generasi, ada istilah traditionalist, baby boomers, generasi X, Y, Z dan alpha. Segala sesuatu terutama yang berhubungan dengan prilaku, gaya hidup, profesi, budaya yang sering dikaitkan dengan ciri-ciri dari generasi-generasi tersebut. Teori yang dikemukakkan oleh Strauss dan Howe merupakan asumsi yang sangat subjektif. Berdasarkan teori tersebut penulis akan mengadopsi teori Generasi dalam memahami komunikator politik di Indonesia. Tulisan ini adalah sebuah studi literatur yang diperoleh dari berbagai bacaan ilmiah yang diolah dan disusun oleh penulis. Memahami teori generasi dapat membantu untuk mengetahui ciri khas dan cara komunikator politik berkomunikasi, mengkonstruksi pesan lintas generasi yang pada umumnya akan terbelah generasi senior (tua) dan generasi junior (muda).Kata Kunci: komunikator, politik, teori generasi, media, teknologi. At a time when the public interest is disrupted by a policy or regulation made by a power. Then, there will be a reaction from the political elite, educated, and ordinary people. Apparently, we can all play a role as a political communicator when reacting to news about politics that appear in various mass media. This paper will look at the mapping of political communicators based on generation theory. In an era, there will certainly be several layers of society that are distinguished by the age or the age at which they were born. The ever-changing media and technological trends greatly affect each generation in building their mindset and political behavior. Similarly, leadership styles and rulers’ perspective also color every generation. Based on Generation theory, there is the term traditionalist, baby boomers, generation X, Y, Z, and alpha. Everything is primarily related to the behavior, lifestyle, profession, culture that is often associated with the characteristics of those generations. The theory put forward by Strauss and Howe is a very subjective assumption. Based on the theory, the writer will adapt Generasi theory in understanding the political communicator in Indonesia. This paper is a study of literature derived from various scientific readings processed and composed by the author. Understanding the theory of generations can help to identify the characteristics and ways communicators communicate, constructing messages across generations that will generally split the senior (youth) and junior (youth) generation.Keywords: communicator, politics, generation theory, media, technology.

STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol 6 No 2 (2022)
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.

STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.

ANALISIS JARINGAN KOMUNIKASI ORGANISASI KONFEDERASI SERIKAT BURUH INDONESIA DALAM MENOLAK UNDANG-UNDANG NOMOR 6 TAHUN 2023 TENTANG CIPTA KERJA Shahreza, Mirza; Erik Setiawan
Jurnal Studi Komunikasi dan Media Vol 28 No No. 2 (2024): JURNAL STUDI KOMUNIKASI DAN MEDIA (JSKM)
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/jskm.2024.5639

This research aims to describe who the dominant/central actors are and what the relationships between actors in the KSBSI organizational network are regarding the rejection of Law Number 6 of 2023 concerning Job Creation. This research method uses a communication network analysis method with a descriptive type, data analysis techniques using Eriyanto's theory, (2014) consisting of structured data analysis, unstructured analysis and observation. The results of this research show that the actor with the name Harris Manalu became the dominant/central actor when rejecting Law no. 6 of 2023 concerning job creation, by occupying the four best centrality positions including: level centrality (8), closeness centrality ( 8), centrality of betweenness (8.167) and eigenvector (0.459). Meanwhile, relations between actors in the KSBSI organizational network mostly use relationship types: interests (4), hierarchical or authority/power (3), emotional (2) and communication (1). In this study, researchers did not find any type of transaction or kinship relationship, based on information that the actors who were part of the KSBSI legal team in rejecting the law did not have any transactions and the actors came from different backgrounds.

PERAN KOMUNIKASI INTERPERSONAL PENGASUH LEMBAGA PEMBINAAN KHUSUS ANAK KEPADA WARGA BINAAN ANAK DALAM MEMPERBAIKI KESEHATAN MENTAL Mirza Shahreza; Eko Purwanto; Tantry Widiyanarti; Hani Magfiroh Nur Ratmah
INTERCODE Vol 3, No 1 (2023)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/ire.v3i1.1375

Penelitian ini berjudul Peran Komunikasi Interpersonal Pengasuh Lembaga Pembinaan Khusus Anak Kepada Warga Binaan Anak Dalam Memperbaiki Keseatan Mental. Tujuan penelitian ini adalah Untuk Mengetahui Komunikasi Interpersonal Pengasuh Lembaga Pembinaan Khusus Anak Dalam Memperbaiki Kesehatan Mental Warga Binaan Anak dan Untuk Mengetahui Kendala Dalam Membangun Komunikasi Interpersonal Kepada Warga Binaan Anak. Untuk memperoleh data, penulis menggunakan teknik wawancara dan observasi kepada petugas dan warga binaan anak Lembaga Pembinaan Khusus Anak Kelas 1 Tangerang. Teknik pengumpulan data yang digunakan yaitu metode wawancara terstruktur, observasi dan studi kepustakaan. Hasil penelitian ini menunjukan bahwa dari lima kualitas umum teori efektifiatas komunikasi interpersonal yang paling efektif adalah keterbukaan yang menyebabkan anak enjadi terbuka dan percaya kepada pengasuh sehingga mental anak membaik dan menimbulkan percaya diri yang baik pada anak.

Communication media types for optimising yards in achieving family food security Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6605

Food security, particularly at the family level, is closely linked to women farmers' effective utilisation of yards. This study emphasises the significance of communication media as valuable sources of information for optimising yard spaces. Various forms of communication media, including forums, electronic, digital, and print media, play a crucial role in this context. The research employs a quantitative approach with qualitative data, adhering to a post-positivistic paradigm. Cluster sampling was used, involving 103 women farmers as the sample group. Quantitative data processing and analysis were performed using the scoring and descriptive methods. The findings reveal that direct communication methods, such as consulting neighbours, family members, fellow farmers within women's groups, and external contacts, are preferred by women farmers. Indirect communication via forums like WhatsApp (WA) meetings also serves as an essential platform for discussions, information exchange, and sharing experiences related to yard utilisation.

Model Komunikasi Pembangunan dalam Penguatan Ketahanan Pangan Berkelanjutan di Pedesaan Purwanto, Eko; Farisal, Umar; Shahreza, Mirza; Rahmah, Ade; Isbandi, Fitri Susiswani
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.3849

Komunikasi pembangunan memiliki peran krusial dalam memperkuat ketahanan pangan dengan memfasilitasi pertukaran informasi, mendorong kolaborasi, dan meningkatkan pemberdayaan masyarakat. Penelitian ini bertujuan untuk mengkaji model komunikasi pembangunan dalam upaya penguatan ketahanan pangan berkelanjutan di wilayah pedesaan. Mengacu pada teori Julia T. Wood (2015), penelitian ini menggunakan pendekatan kualitatif melalui studi literatur. Hasil penelitian menunjukkan bahwa model komunikasi transaksional yang dikemukakan oleh Julia T. Wood (2015) dapat menjadi pendekatan efektif dalam komunikasi pembangunan terkait ketahanan pangan berkelanjutan. Pendekatan komunikasi yang menekankan interaksi dua arah, mempertimbangkan pengalaman petani, mengatasi hambatan komunikasi, serta memperhitungkan konteks sosial dan budaya berkontribusi pada peningkatan efektivitas program ketahanan pangan di pedesaan. Oleh karena itu, diperlukan strategi komunikasi yang lebih partisipatif, inklusif, dan berorientasi pada kebutuhan lokal untuk memastikan keberlanjutan program ketahanan pangan.

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