Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Engagement and Empowerment (IJE2) Advances in Management & Financial Reporting
Asrul Asrul
Institut Bisnis dan Keuangan Nitro, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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OPTIMIZING HOME-BASED BUSINESS OPPORTUNITIES THROUGH INDEPENDENT ENTREPRENEURIAL TALKSHOW ACTIVITIES IN MAKASSAR CITY Ria Andriany R.A; Sandi Aslim; Peudence Patricia Hieroploise Palinggi; Asrul Asrul; Karta Negara Salam; Hardy Hardy; Ibrahim Marsela; Verawaty Verawaty; Novita Rosanti; Maryam Nurdin
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.273

Abstract

This community service activity aims to improve the knowledge, skills, and motivation of the community in developing home business opportunities through independent entrepreneurship talk shows in Makassar City. The activity was carried out during January 2026 by involving members of the community who are interested in independent businesses and the development of household-based MSMEs. The activity method used a participatory educational approach through material delivery, interactive discussions, digital marketing simulations, and question and answer sessions with resource persons. The material provided included simple business management, home business opportunities, digital marketing strategies, product innovation, and entrepreneurial motivation. The results of the activity showed an increase in participants' understanding of business management and digital marketing, as well as increased community motivation in starting and developing independent businesses. In addition, participants also understood the importance of utilizing social media as a means of product promotion to increase business competitiveness. This activity has a positive impact on community economic empowerment and is one of the effective strategies in increasing the entrepreneurial skills of home-based communities in Makassar City in a sustainable manner.
Pendekatan Design Thinking dalam Pengembangan Cash Management System untuk Meningkatkan Loyalitas Nasabah Ria Andriany R.A; Sandi Aslim; Prudenxe Patricia Hieroploise Palinggi; Asrul Asrul; Megawaty Megawaty
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.626

Abstract

Tujuan: Penelitian ini bertujuan untuk menerapkan metode Design Thinking dalam pengembangan layanan Cash Management System (CMS) Bank Sulselbar sebagai upaya meningkatkan kepuasan dan loyalitas nasabah korporasi di tengah dinamika transformasi digital perbankan. Metode Penelitian: Studi ini menggunakan pendekatan kualitatif terapan dengan tahapan Design Thinking yang meliputi empathize, define, ideate, prototype, dan test. Data diperoleh melalui observasi, wawancara mendalam dengan nasabah korporasi, serta studi benchmarking terhadap praktik terbaik dari kompetitor perbankan. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa nasabah korporasi membutuhkan layanan CMS yang lebih real-time, user-friendly, aman, dan mampu menghadirkan personalisasi, termasuk fitur loyalitas digital berbasis poin. Prototipe yang dikembangkan memuat perbaikan pada dashboard, penambahan informasi produk, serta fitur transaksi yang lebih lengkap. Uji coba awal menghasilkan respons positif terutama dalam aspek kemudahan akses fitur utama, meskipun terdapat catatan mengenai kebutuhan peningkatan infrastruktur teknologi dan kesesuaian regulasi. Implikasi: Temuan ini mengindikasikan bahwa penerapan Design Thinking efektif dalam merancang inovasi perbankan yang berorientasi pada pengguna, memperkuat daya saing bank daerah, serta meningkatkan retensi nasabah korporasi. Secara praktis, penelitian ini memberikan masukan strategis bagi manajemen perbankan daerah untuk mengembangkan layanan digital adaptif dan responsif, serta menjadi rujukan bagi regulator dalam memperkuat ekosistem digital perbankan nasional.
Co-Authors Hardy Hardy Ibrahim Marsela Karta Negara Salam Maryam Nurdin Megawaty Megawaty Novita Rosanti Peudence Patricia Hieroploise Palinggi Prudenxe Patricia Hieroploise Palinggi Ria Andriany R.A Sandi Aslim Verawaty Verawaty