<![CDATA[This community service activity aims to improve the knowledge, skills, and motivation of the community in developing home business opportunities through independent entrepreneurship talk shows in Makassar City. The activity was carried out during January 2026 by involving members of the community who are interested in independent businesses and the development of household-based MSMEs. The activity method used a participatory educational approach through material delivery, interactive discussions, digital marketing simulations, and question and answer sessions with resource persons. The material provided included simple business management, home business opportunities, digital marketing strategies, product innovation, and entrepreneurial motivation. The results of the activity showed an increase in participants' understanding of business management and digital marketing, as well as increased community motivation in starting and developing independent businesses. In addition, participants also understood the importance of utilizing social media as a means of product promotion to increase business competitiveness. This activity has a positive impact on community economic empowerment and is one of the effective strategies in increasing the entrepreneurial skills of home-based communities in Makassar City in a sustainable manner.]]>
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