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All Journal International Journal of Engagement and Empowerment (IJE2) Advances in Management & Financial Reporting
Ibrahim Marsela
Institut Bisnis dan Keuangan Nitro, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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OPTIMIZING HOME-BASED BUSINESS OPPORTUNITIES THROUGH INDEPENDENT ENTREPRENEURIAL TALKSHOW ACTIVITIES IN MAKASSAR CITY Ria Andriany R.A; Sandi Aslim; Peudence Patricia Hieroploise Palinggi; Asrul Asrul; Karta Negara Salam; Hardy Hardy; Ibrahim Marsela; Verawaty Verawaty; Novita Rosanti; Maryam Nurdin
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.273

Abstract

This community service activity aims to improve the knowledge, skills, and motivation of the community in developing home business opportunities through independent entrepreneurship talk shows in Makassar City. The activity was carried out during January 2026 by involving members of the community who are interested in independent businesses and the development of household-based MSMEs. The activity method used a participatory educational approach through material delivery, interactive discussions, digital marketing simulations, and question and answer sessions with resource persons. The material provided included simple business management, home business opportunities, digital marketing strategies, product innovation, and entrepreneurial motivation. The results of the activity showed an increase in participants' understanding of business management and digital marketing, as well as increased community motivation in starting and developing independent businesses. In addition, participants also understood the importance of utilizing social media as a means of product promotion to increase business competitiveness. This activity has a positive impact on community economic empowerment and is one of the effective strategies in increasing the entrepreneurial skills of home-based communities in Makassar City in a sustainable manner.
Implementasi Design Thinking dalam Pengembangan Aplikasi DIGITS di Telkom Schools: Studi Kasus Transformasi Digital Pendidikan Karta Negara Salam; Hardy Hardy; Maslim Maslim; Ibrahim Marsela; Megawaty Megawaty
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.627

Abstract

Tujuan: Transformasi digital di sektor pendidikan Indonesia menjadi kebutuhan mendesak seiring meningkatnya penetrasi internet dan kebijakan digitalisasi nasional. Penelitian ini bertujuan untuk mengeksplorasi proses pengembangan dan implementasi aplikasi DIGITS (Digital Telkom School) sebagai solusi teknologi pendidikan berbasis pendekatan Design Thinking di lingkungan Telkom Schools. Metode Penelitian: Penelitian ini menggunakan pendekatan studi kasus dengan metode design thinking yang terdiri dari lima tahapan: empathize, define, ideate, prototype, dan implement. Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan survei yang melibatkan guru, siswa, orang tua, dan staf administrasi di Telkom Schools. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa DIGITS berhasil mengintegrasikan layanan pembelajaran, administrasi, dan komunikasi dalam satu platform digital. Fitur utama seperti pembayaran daring, akses informasi akademik real-time, komunikasi langsung, dan repositori sumber belajar terbukti efektif mengatasi fragmentasi sistem dan keterlambatan informasi. Tantangan seperti keterbatasan koneksi dan adaptasi pengguna dapat dimitigasi melalui pelatihan intensif dan pengembangan aplikasi versi ringan. Implikasi: Penelitian ini memberikan kontribusi teoritis terhadap pemanfaatan design thinking dalam pengembangan teknologi pendidikan dan implikasi praktis bagi institusi pendidikan dalam merancang solusi digital yang relevan, berkelanjutan, dan berorientasi pada kebutuhan pengguna.
Co-Authors Asrul Asrul Hardy Hardy Karta Negara Salam Maryam Nurdin Maslim Maslim Megawaty Megawaty Novita Rosanti Peudence Patricia Hieroploise Palinggi Ria Andriany R.A Sandi Aslim Verawaty Verawaty