Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Engagement and Empowerment (IJE2)
Ibrahim Marsela
Institut Bisnis dan Keuangan Nitro, Indonesia
Humanities Education Other

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OPTIMIZING HOME-BASED BUSINESS OPPORTUNITIES THROUGH INDEPENDENT ENTREPRENEURIAL TALKSHOW ACTIVITIES IN MAKASSAR CITY Ria Andriany R.A; Sandi Aslim; Peudence Patricia Hieroploise Palinggi; Asrul Asrul; Karta Negara Salam; Hardy Hardy; Ibrahim Marsela; Verawaty Verawaty; Novita Rosanti; Maryam Nurdin
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.273

Abstract

This community service activity aims to improve the knowledge, skills, and motivation of the community in developing home business opportunities through independent entrepreneurship talk shows in Makassar City. The activity was carried out during January 2026 by involving members of the community who are interested in independent businesses and the development of household-based MSMEs. The activity method used a participatory educational approach through material delivery, interactive discussions, digital marketing simulations, and question and answer sessions with resource persons. The material provided included simple business management, home business opportunities, digital marketing strategies, product innovation, and entrepreneurial motivation. The results of the activity showed an increase in participants' understanding of business management and digital marketing, as well as increased community motivation in starting and developing independent businesses. In addition, participants also understood the importance of utilizing social media as a means of product promotion to increase business competitiveness. This activity has a positive impact on community economic empowerment and is one of the effective strategies in increasing the entrepreneurial skills of home-based communities in Makassar City in a sustainable manner.
Co-Authors Asrul Asrul Hardy Hardy Karta Negara Salam Maryam Nurdin Novita Rosanti Peudence Patricia Hieroploise Palinggi Ria Andriany R.A Sandi Aslim Verawaty Verawaty