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All Journal International Journal of Engagement and Empowerment (IJE2) Advances in Management & Financial Reporting
Karta Negara Salam
Institut Bisnis dan Keuangan Nitro, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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OPTIMIZING HOME-BASED BUSINESS OPPORTUNITIES THROUGH INDEPENDENT ENTREPRENEURIAL TALKSHOW ACTIVITIES IN MAKASSAR CITY Ria Andriany R.A; Sandi Aslim; Peudence Patricia Hieroploise Palinggi; Asrul Asrul; Karta Negara Salam; Hardy Hardy; Ibrahim Marsela; Verawaty Verawaty; Novita Rosanti; Maryam Nurdin
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.273

Abstract

This community service activity aims to improve the knowledge, skills, and motivation of the community in developing home business opportunities through independent entrepreneurship talk shows in Makassar City. The activity was carried out during January 2026 by involving members of the community who are interested in independent businesses and the development of household-based MSMEs. The activity method used a participatory educational approach through material delivery, interactive discussions, digital marketing simulations, and question and answer sessions with resource persons. The material provided included simple business management, home business opportunities, digital marketing strategies, product innovation, and entrepreneurial motivation. The results of the activity showed an increase in participants' understanding of business management and digital marketing, as well as increased community motivation in starting and developing independent businesses. In addition, participants also understood the importance of utilizing social media as a means of product promotion to increase business competitiveness. This activity has a positive impact on community economic empowerment and is one of the effective strategies in increasing the entrepreneurial skills of home-based communities in Makassar City in a sustainable manner.
Analysis of the Challenges of Sustainable Organizational Development in a Changing Business Environment Ahmad Wijayanto; Panus Panus; Aminuddin Hamdat; Muhammad Rizal; Karta Negara Salam
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.587

Abstract

Purpose: This study examines the challenges organizations face in implementing sustainable development strategies within a rapidly evolving business environment. It examines key barriers, including regulatory constraints, financial limitations, technological adoption difficulties, and organizational resistance, while assessing the roles of leadership, governance, and innovation in fostering sustainability. Research Method: This study adopts a Systematic Literature Review (SLR) approach, synthesizing existing research from peer-reviewed academic sources to analyze sustainability challenges and strategic responses. The review integrates perspectives from Institutional Theory to understand how external pressures influence corporate sustainability practices. The study also considers empirical findings from recent literature to provide a structured evaluation of the factors affecting sustainability integration. Results and Discussion: The findings highlight that regulatory frameworks and market expectations are the primary drivers of sustainability adoption. However, many organizations struggle to balance short-term financial performance with long-term sustainability investments. The study identifies technological innovation as a key enabler of sustainable practices, but notes significant barriers, including high investment costs and skill gaps. Furthermore, effective leadership and corporate governance are critical in shaping organizational sustainability cultures. Implications: This study provides practical insights for businesses, policymakers, and researchers, highlighting the importance of integrated sustainability strategies that extend beyond mere compliance. It calls for enhanced regulatory alignment, cross-sector collaborations, and investment in digital sustainability solutions to drive long-term resilience. Future research should explore sector-specific sustainability challenges and the effectiveness of leadership models in driving sustainability transformation.
Leveraging Big Data for Competitive Advantage: A Review in Business Analytics Mozes Haryanto Baottong; Ceskakusumadewi Baharuddin; Fitri Indah Sari M; Halida Sasmita; Karta Negara Salam
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.604

Abstract

Purpose: This study examines the strategic integration of big data analytics for achieving competitive advantage in business analytics. Research Method: This study employs a mixed-methods approach, integrating a comprehensive literature review with empirical investigation. Quantitative data was collected via surveys from 200 senior executives, data scientists, and IT managers across various industries. Qualitative data were gathered through semi-structured interviews with 30 participants, providing in-depth insights into the strategic, organizational, and cultural factors influencing the implementation of big data. Results and Discussion: The findings reveal that strategic alignment is crucial for the successful implementation of significant data initiatives—companies with clear strategic alignment report higher returns on investment. Big data significantly enhances customer segmentation, targeting, and personalization in marketing, while also improving supply chain visibility and resilience. However, challenges such as the skills gap, data quality issues, and security concerns impede effective utilization. The study emphasizes the importance of fostering a data-driven culture and implementing robust data governance frameworks. The discussion links these findings with theoretical concepts, supporting hypotheses, and prior research, highlighting the need for integrated frameworks that align significant data initiatives with business strategies. Implications: The study provides practical guidelines for organizations to enhance their competitive advantage by leveraging big data. Recommendations include developing integrated strategies, investing in training programs, promoting data literacy, and ensuring high data quality and security. Addressing these challenges enables organizations to leverage big data analytics for a sustained competitive advantage fully.
Implementasi Design Thinking dalam Pengembangan Aplikasi DIGITS di Telkom Schools: Studi Kasus Transformasi Digital Pendidikan Karta Negara Salam; Hardy Hardy; Maslim Maslim; Ibrahim Marsela; Megawaty Megawaty
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.627

Abstract

Tujuan: Transformasi digital di sektor pendidikan Indonesia menjadi kebutuhan mendesak seiring meningkatnya penetrasi internet dan kebijakan digitalisasi nasional. Penelitian ini bertujuan untuk mengeksplorasi proses pengembangan dan implementasi aplikasi DIGITS (Digital Telkom School) sebagai solusi teknologi pendidikan berbasis pendekatan Design Thinking di lingkungan Telkom Schools. Metode Penelitian: Penelitian ini menggunakan pendekatan studi kasus dengan metode design thinking yang terdiri dari lima tahapan: empathize, define, ideate, prototype, dan implement. Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan survei yang melibatkan guru, siswa, orang tua, dan staf administrasi di Telkom Schools. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa DIGITS berhasil mengintegrasikan layanan pembelajaran, administrasi, dan komunikasi dalam satu platform digital. Fitur utama seperti pembayaran daring, akses informasi akademik real-time, komunikasi langsung, dan repositori sumber belajar terbukti efektif mengatasi fragmentasi sistem dan keterlambatan informasi. Tantangan seperti keterbatasan koneksi dan adaptasi pengguna dapat dimitigasi melalui pelatihan intensif dan pengembangan aplikasi versi ringan. Implikasi: Penelitian ini memberikan kontribusi teoritis terhadap pemanfaatan design thinking dalam pengembangan teknologi pendidikan dan implikasi praktis bagi institusi pendidikan dalam merancang solusi digital yang relevan, berkelanjutan, dan berorientasi pada kebutuhan pengguna.
Co-Authors Ahmad Wijayanto Aminuddin Hamdat Asrul Asrul Ceskakusumadewi Baharuddin Fitri Indah Sari M Halida Sasmita Hardy Hardy Ibrahim Marsela Maryam Nurdin Maslim Maslim Megawaty Megawaty Mozes Haryanto Baottong Muhammad Rizal Novita Rosanti Panus Panus Peudence Patricia Hieroploise Palinggi Ria Andriany R.A Sandi Aslim Verawaty Verawaty