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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Annals of Human Resource Management Research Jurnal Ilmu Multidisplin
Sesaria Mardhiani Rachma Puspita
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Impact of Word of Mouth and Brand Image on Purchase Decisions of the Tanjung Priok Branch Courier Company Sekar Widyastuti Pratiwi; Sesaria Mardhiani Rachma Puspita; Adit Taufiqurrahman; Radifan Fadhli Prasetyo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8537

Abstract

This study examines the effect of word of mouth and brand image on purchasing decisions for courier companies. The population of this study were users of Indah Logistik Cargo services in the Tanjung Priok branch. The sampling technique used is random sampling which has been determined by the researcher using Hair's formula, namely 108 service users of Indah Logistik Cargo, Tanjung Priok branch. Using a survey instrument and survey methodology, data was gathered. The technique for analyzing the data is multiple regression analysis. Statistical testing is done in two ways: partial testing (t-test) and simultaneous testing (f-test). Word of mouth had a partial positive effect and a significant impact on purchasing decisions, according to the results. Purchasing decisions are positively and significantly impacted by brand image. Word-of-mouth and brand image have a substantial and considerable impact on purchasing decisions at the same time, independent of each other.
The Affect of Delivery Security and Service Features on Customer Satisfaction Wahana Express Yana Tatiana; Sesaria Mardhiani Rachma Puspita; Lintang Eka Cahya Samudra; Agung Putra Anugrah
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2112

Abstract

This research examines how delivery security and service features influence customer satisfaction with Wahana Express. In the digital era, the quality and reliability of logistics services are critical for enhancing customer satisfaction. Using quantitative methods, data were collected via questionnaires distributed to Wahana Express customers. The analysis reveals that delivery security significantly impacts customer satisfaction, followed by the service features offered. These findings suggest that logistics companies should focus on improving security and enriching service features to enhance customer satisfaction and remain competitive in the market.
Evaluasi Kinerja Armada Distribusi BBM Menggunakan Fuzzy Analytic Hierarchy Process dan Root Cause Analysis Purbanuara Parlindungan; Dinar Dewi Kania; Siska Amonalisa Silalahi; Sesaria Mardhiani Rachma Puspita; Farraz Aulia Shaliha
Annals of Human Resource Management Research Vol. 6 No. 3 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6.n3.p387-398.2026

Abstract

Purpose: This study aims to evaluate the performance of a fuel distribution fleet and formulate risk mitigation strategies for outstanding (failed cargo) cases at Integrated Terminal Jakarta, PT Pertamina Patra Niaga. Methodology: A hybrid approach combining the Fuzzy Analytical Hierarchy Process (F-AHP) and Root Cause Analysis (RCA) was employed. Primary data were collected through pairwise comparison questionnaires from five purposively selected fleet management experts, and were supported by historical operational data. Results: The F-AHP analysis revealed consistency as the most critical criterion (weight 0.245), followed by speed (0.222), distribution (0.203), cost (0.180), and schedule (0.149). For the subcriteria, conformity emerged as the dominant indicator, notably scoring 0.417 for consistency. The assessment showed high logical validity, with a Consistency Ratio of 0.00176. Conclusions: Outstanding cases are primarily driven by workforce inconsistencies and procedural noncompliance rather than mechanical failures. Mitigation should focus on enhancing crew competence, implementing preventive maintenance, and optimizing route coordination. Limitations: The scope is confined to the Integrated Terminal Jakarta and relies on one semester's data, which may not capture annual seasonal dynamics across other regional logistics hubs. Additionally, the study relies on a limited number of expert respondents (n=5) for the pairwise comparisons, which may restrict the broader generalizability of the weighting results Contributions: This study provides an empirical framework for logistics managers in the energy sector to minimize operational disruptions, improve workforce compliance, and build supply chain resilience.
Co-Authors Adit Taufiqurrahman Agung Putra Anugrah Dinar Dewi Kania Farraz Aulia Shaliha Lintang Eka Cahya Samudra Purbanuara Parlindungan Sitorus Radifan Fadhli Prasetyo Sekar Widyastuti Pratiwi Siska Amonalisa Silalahi Yana Tatiana