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All Journal Jurnal Ilmu Bahasa, Sastra, dan Budaya (BASADYA)
Irfansyah Barus
Universitas Negeri Medan
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Penggunaan Bahasa Dalam Interaksi Jual Beli Di Pajak MMTC Medan Delfira Almuharomah Lubis; Ledy Novwanty Nainggolan; Irfansyah Barus; Wijar Pakpahan; Muharina Harahap
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 2 (2026): BASADYA - Juli
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i2.1591

Abstract

This study aims to analyze language use in buying and selling interactions at the Medan MMTC Tax Office, focusing on the language used, factors influencing language choice, and the function of language in the transaction process. The study employed a qualitative approach with descriptive methods. Data were obtained through observation, interviews, and documentation, involving sellers and buyers as the primary data sources. The results indicate that Indonesian is the most dominant language used in buying and selling interactions because it serves as an effective means of communication amidst the diverse ethnicities and linguistic backgrounds of the community. Furthermore, code-switching and code-mixing phenomena involving the use of regional languages, such as Batak and Javanese, were also found, primarily to foster social closeness between sellers and buyers. Language choice is influenced by several factors, including ethnic background, level of social closeness, age, and the communication situation. Language in buying and selling transactions serves not only as a means of conveying information about goods and prices, but also as a means of building social relationships, creating comfort, and facilitating negotiation. The findings of this study indicate that Indonesian continues to play a crucial role as a connecting language in the economic activities of multicultural communities, while regional languages serve as complementary tools that strengthen interpersonal relationships in buying and selling interactions.
Alih Kode Dan Campur Kode Dalam Konten Instagram @Legerigi (Lege Marbun): Kajian Sosiolinguistik Kusmariati Kusmariati; Delima Br Manullang; Rismauli N. Silaen; Mhd Ridho Afarrel; Wijar Pakpahan; Irfansyah Barus; Ayu Nadira Wulandari
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 1 (2026): BASADYA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i1.1369

Abstract

This study aims to discuss and identify forms of code-switching and code-mixing, analyze the factors underlying them, and examine the prevalence of these forms in the Instagram content of creator Lege Marbun (@legerigi). The study was conducted using a qualitative descriptive approach with the observe-and-record technique. This analysis identified 12 authentic speech data points from 25 Reels/Stories posts from January to March 2026. The data source came from the Instagram account of Lege Marbun, a Batak diaspora content creator with 83K followers. Data collection involved observation and note-taking; data analysis techniques included data reduction, data presentation, and drawing conclusions. The results indicate that code-mixing is the most dominant form with 7 instances (58.3%), compared to code-switching with 5 instances (41.7%). The most common contributing factors are dual ethnic identity and a bilingual diaspora audience. This phenomenon reflects the communication style of the urban Batak youth in the digital age, which is flexible, expressive, and reflects a multilingual identity. These findings align with the sociolinguistic theories of Suwito, Holmes, and Wardhaugh, which emphasize the close relationship between language choice, social context, and identity strategies.
Tindak Tutur Netizen Pada Kontroversi Kasus Bunuh Diri Anak Sd Di NTT Kusmariati Kusmariati; Melyanty Nababan; Melinda Maria Sitanggang; Irfansyah Barus; Yuni Tamba; Herning Puspitarini; Oky Fardian Gafari
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 1 (2026): BASADYA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i1.1370

Abstract

This article investigates linguistic phenomena in digital spaces arising as a response to a humanitarian tragedy intersecting with controversial public policy. The primary focus of this research is the analysis of netizen speech acts on the social media platform X (formerly Twitter) following the suicide of a fourth-grade elementary student, YBS, in Ngada Regency, East Nusa Tenggara (NTT) in January 2026. This tragedy became a national discourse as it was triggered by the victim's inability to purchase stationery, amidst a heated debate regarding the allocation of the IDR 335 trillion Free Nutritious Meal (MBG) budget, which consumes a significant portion of education funds in the 2026 State Budget. Utilizing a critical pragmatic approach, this research aims to identify types of illocutionary acts, their pragmatic functions, and the politeness and impoliteness strategies employed as instruments of social criticism. The research method is qualitative descriptive, using the non-participatory observation technique (SBLC) on 47 netizen utterances. Findings indicate a dominance of expressive (38.3%) and directive (34.0%) speech acts, reflecting an escalation from collective emotion into structured political demands. This study confirms that social media has transformed into a digital arena where linguistic power is exercised to dismantle structural injustice and demand state accountability for fundamental educational rights.  
Co-Authors Ayu Nadira Nadira Wulandari Delfira Almuharomah Lubis Delima Br Manullang Herning Puspitarini Kusmariati Kusmariati Ledy Novwanty Nainggolan M. Oky Fardian Gafari Melinda Maria Sitanggang Melyanty Nababan Mhd Ridho Afarrel Muharina Harahap Rismauli N. Silaen Wijar Pakpahan Yuni Tamba