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All Journal Jurnal Pengabdian Masyarakat Asia Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Titania Dwiandini
Institut Teknologi dan Bisnis Asia Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Competitive Enhancement Assistance Through Patient-Oriented Marketing Strategy to ISHK Medica Eye Clinic Managerial Team in Batu City Lussia Mariesti Andriany; Murtianingsih; Titania Dwiandini
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2854

Abstract

Purpose: Enhancing the competitiveness of ISHK Medica Eye Clinic through assistance in the marketing area, specifically patient-based orientation marketing strategies. Method: This community service was held through focus group discussion (FGD) with the managerial team of ISHK Medica Eye Clinic. The FGD was held two times: the first one explored the initial situation in the clinic, and the second one was purposed to assist the managerial team in terms of patient-based orientation marketing strategy. Practical Applications: The main output of this community service is marketing strategy based on the needs of patients. This strategy is willing to enhance the visibility of the clinic in the future so that potential patients will recognize this clinic as their healthcare option. Conclusion: Marketing strategy is significantly important for ISHK Medica Eye Clinic since they just launched their service in September 2025. This strategy should be continuously monitored since patients’ demand will change rapidly.
A Contextual Digital Accounting Application for Strengthening Village-Owned Enterprises Governance Annisa Fatimah; Titania Dwiandini; Fathimatus Zahro Fazda Oktavia; Nabilla Lailatuz Zaidah; Hosam Alden Riyadh
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol. 8 No. 2 (2026): Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jraam.v8i2.008

Abstract

Purpose: This study aims to document the participatory design process of the SI-BUMDes application as a contextual digital accounting solution for Village-Owned Enterprises (BUMDes).Method: A qualitative case study was employed at BUMDes Pulotondo Mulyo, East Java, using focus group discussions, in-depth interviews, observations, and prototype simulations.Results: The study produced a functional prototype of SI-BUMDes featuring role-based dashboards, automated journal entries, simple cash modules, and adaptive financial reporting. The application design reflects local needs by prioritizing ease of use and transparency.Novelty: Unlike top-down government systems, this research emphasizes a user-driven approach, aligning digital features with the work patterns and literacy of village operators.Contribution: The findings provide a practical model for strengthening accountability and transparency in rural governance through digital innovation. Abstrak : Aplikasi Akuntansi Digital Kontekstual untuk Memperkuat Tata Kelola Usaha Milik DesaTujuan: Studi ini bertujuan untuk mendokumentasikan proses desain partisipatif aplikasi SI-BUMDes sebagai solusi akuntansi digital kontekstual untuk Badan Usaha Milik Desa (BUMDes).Metode: Studi kasus kualitatif digunakan di BUMDes Pulotondo Mulyo, Jawa Timur, dengan menggunakan diskusi kelompok fokus, wawancara mendalam, observasi, dan simulasi prototipe.Hasil: Studi ini menghasilkan prototipe fungsional SI-BUMDes yang menampilkan dasbor berbasis peran, entri jurnal otomatis, modul kas sederhana, dan pelaporan keuangan adaptif. Desain aplikasi mencerminkan kebutuhan lokal dengan memprioritaskan kemudahan penggunaan dan transparansi.Kebaruan: Berbeda dengan sistem pemerintahan top-down, penelitian ini menekankan pendekatan yang digerakkan oleh pengguna, menyelaraskan fitur digital dengan pola kerja dan literasi operator desa.Kontribusi: Temuan ini memberikan model praktis untuk memperkuat akuntabilitas dan transparansi dalam tata kelola pedesaan melalui inovasi digital.
Co-Authors Annisa Fatimah Fathimatus Zahro Fazda Oktavia Hosam Alden Riyadh Lussia Mariesti Andriany Murtianingsih Nabilla Lailatuz Zaidah