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All Journal JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Manajemen Dan Bisnis Ekonomi Joong-Ki Business Research and Administration Innovation (BRAIN)
Fahrian Arsyam Gultom
Universitas Negeri Makassar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Digital Trust sebagai Kunci Peningkatan Minat Beli pada Marketplace: Studi Kasus Pengguna Lazada di Makassar Fahrian Arsyam Gultom; Zulfikar Zulfikar; Muhammad Novrizal Ramadhan
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 9, No 2 (2026): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v9i1.83728

Abstract

Ekspansi pesat lanskap e-commerce di Indonesia telah memicu persaingan yang ketat antar marketplace, sehingga menempatkan minat beli konsumen (purchase intention) sebagai metrik krusial bagi kesuksesan platform. Di tengah pergeseran ini, kepercayaan digital tetap menjadi perhatian utama, yang sebagian besar dipicu oleh kekhawatiran konsumen yang terus berlangsung terkait keamanan transaksi. Penelitian ini menginvestigasi pengaruh persepsi kemudahan penggunaan (perceived ease of use) dan persepsi keamanan (perceived security) terhadap minat beli, dengan kepercayaan (trust) sebagai variabel intervening pada pengguna Lazada di Makassar. Menggunakan desain penelitian kuantitatif eksplanatori, data dikumpulkan dari 100 responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan Structural Equation Modeling (SEM-PLS). Hasil penelitian mengungkapkan bahwa meskipun kemudahan penggunaan dan keamanan secara signifikan meningkatkan kepercayaan pengguna, dampak langsung keduanya terhadap minat beli menunjukkan perbedaan yang nyata. Secara spesifik, kemudahan penggunaan dan kepercayaan bertindak sebagai pendorong langsung yang kuat, sedangkan pengaruh langsung dari keamanan ditemukan relatif lebih lemah. Hasil ini menunjukkan bahwa kepercayaan berfungsi sebagai jembatan kritis yang menghubungkan atribut teknis platform dengan tindakan nyata konsumen, di mana model secara keseluruhan mampu menjelaskan 55,5% varians pada minat beli. Pada akhirnya, penelitian ini menggarisbawahi perlunya para praktisi e-commerce untuk bergerak melampaui sekadar fungsionalitas dasar, dengan memprioritaskan kegunaan sistem (usability) yang diiringi oleh langkah-langkah keamanan yang transparan guna menumbuhkan kepercayaan pengguna yang berkelanjutan.
From City Branding Narratives to Consumer Experience: The Role of Culinary SMEs in Shaping City Image Fahrian Arsyam Gultom; Eureka Try Zarazwanty R. Laega; Nurhasni Muis
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/brain.v3i1.66

Abstract

Culinary-based city branding has increasingly been adopted as a strategic approach to enhance urban competitiveness and local economic development. This study aims to examine the role of culinary small and medium-sized enterprises (SMEs) in translating the city branding narrative of “Makassar Kota Makan Enak” into tangible consumer experiences. Employing a qualitative descriptive approach, this study is based on document analysis of official government publications, tourism reports, and relevant academic literature. The findings indicate that culinary SMEs function as strategic actors in shaping the experiential dimension of city branding by directly interacting with consumers and visitors. The effectiveness of the city branding initiative is influenced not only by the consistency of branding messages at the policy level, but also by the degree of alignment between branding narratives and everyday business practices of SMEs. Structural challenges, including limited branding literacy and uneven business capacity, may contribute to potential misalignment between brand promises and consumer experiences. This study contributes conceptually to the city branding and SME branding literature by emphasizing the importance of alignment between macro-level branding narratives and micro-level business practices. The findings highlight the need for collaborative and facilitative approaches in strengthening culinary-based city branding initiatives.
Aksentuasi Sikap Kedermawanan Terhadap Pemuda GPIB Bukit Zaitun Makassar Abdul Rahman; Diah Nadiatul Jannah; Andi Ima Kesuma; Parham Taufik; Fahrian Arsyam Gultom
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 4: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i4.20808

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk menguatkan dan mengimplementasikan nilai-nilai kepedulian sosial melalui program Aksentuasi Sikap Kedermawanan Terhadap Pemuda GPIB Bukit Zaitun Makassar. Pemuda gereja memiliki peran strategis sebagai agen perubahan, namun sering kali nilai kedermawanan hanya dipahami sebagai konsep teologis tanpa aktualisasi yang nyata. Metode yang digunakan dalam pengabdian ini meliputi pemberian edukasi nilai-nilai kemanusiaan, motivasi spiritual, serta pendampingan langsung dalam merancang aksi sosial. Hasil kegiatan menunjukkan adanya peningkatan kesadaran kritis dan kepekaan sosial yang signifikan di kalangan pemuda jemaat. Melalui pendekatan aksentuasi ini, para pemuda berkomitmen untuk menginternalisasi sikap dermawan dan mentransformasikannya ke dalam gerakan kemanusiaan yang nyata dan berkelanjutan. Dampak jangka panjang dari pengabdian ini adalah terbentuknya karakter generasi muda yang responsif terhadap ketimpangan sosial di lingkungan sekitar, sekaligus memperkuat kontribusi aktif GPIB Bukit Zaitun dalam membawa perubahan positif bagi masyarakat luas di Kota Makassar.
Kepemimpinan Islami, Lingkungan Kerja Islami, dan Budaya Kerja terhadap Kepuasan Kerja melalui Motivasi Kerja Islami di Bank Sulselbar Syariah Sinjai Fadhil Arsyam Gultom; Muhammad Wahyuddin Abdullah; Nasrullah Bin Sapa; Ismawati Ismawati; Samsul Samsul; Fahrian Arsyam Gultom
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5020

Abstract

Human resource management in Islamic banking requires organizational practices that support employee motivation and job satisfaction while remaining consistent with Islamic values. This study aims to analyze the effects of Islamic leadership, Islamic work environment, and work culture on Islamic work motivation and job satisfaction, as well as the mediating role of Islamic work motivation among employees of Bank Sulselbar Syariah Sinjai Branch. This study employed a quantitative associative approach with a cross-sectional design. The population consisted of 32 employees, all of whom were selected using saturated sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using PLS-SEM with SmartPLS 4.1.1.8. The results show that Islamic leadership, Islamic work environment, and work culture have positive and significant effects on Islamic work motivation and job satisfaction. Islamic work motivation also has a positive and significant effect on job satisfaction. Mediation testing indicates that Islamic work motivation does not mediate the effect of Islamic leadership on job satisfaction, but it mediates the effects of Islamic work environment and work culture on job satisfaction. These findings highlight the importance of strengthening Islamic values in leadership, the work environment, and organizational work culture to support employee motivation and job satisfaction.
The Dynamics of Social Commerce: The Effect of Live Shopping Flash Sale Interactivity on Spontaneous Purchase Decisions Fahrian Arsyam Gultom; Fatimah Akbal
Business Research and Administration Innovation Vol. 3 No. 2 (2026): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/brain.v3i2.77

Abstract

The development of digital commerce through TikTok Shop has encouraged the use of Flash Sale promotional strategies that offer products at low prices for a limited time and in limited quantities, potentially triggering spontaneous purchases. This study aims to analyze the effect of Flash Sale on Impulsive Buying among consumers of Focallure products on TikTok Shop. The study employed a quantitative approach using an explanatory research method. Data were collected through questionnaires from 100 respondents selected using purposive sampling and analyzed using IBM SPSS 32. The data analysis included validity, reliability, normality, simple linear regression, coefficient of determination, and t-test. The results show that consumers' perceptions of Flash Sale were categorized as very high, with a percentage of 85.20%, while Impulsive Buying reached 86.12%. The regression results indicate that Flash Sale has a positive and significant effect on Impulsive Buying, with a regression coefficient of 0.585, a t-value of 9.040, and a significance level of <0.001. The coefficient of determination of 0.455 indicates that Flash Sale explains 45.5% of the variance in Impulsive Buying, while the remaining 54.5% is influenced by other factors outside the research model. These findings indicate that the Flash Sale mechanism serves as a promotional stimulus that can encourage impulsive purchases among Focallure consumers on TikTok Shop.
Co-Authors Abdul Rahman Andi Ima Kesuma Diah Nadiatul Jannah Eureka Try Zarazwanty R. Laega Fadhil Arsyam Gultom Fatimah Akbal Ismawati Muhammad Novrizal Ramadhan Muhammad Wahyuddin Abdullah Nasrullah Bin Sapa Nurhasni Muis Parham Taufik Samsul Samsul Zulfikar Zulfikar