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All Journal PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Sains Student Research Jurnal Akademik Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN) PENA BANGSA: BISNIS DAN TATA KELOLA PUBLIK ADPTIF
Muhammad Novrizal Ramadhan
Universitas Negeri Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Digital Trust sebagai Kunci Peningkatan Minat Beli pada Marketplace: Studi Kasus Pengguna Lazada di Makassar Fahrian Arsyam Gultom; Zulfikar Zulfikar; Muhammad Novrizal Ramadhan
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 9, No 2 (2026): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v9i1.83728

Abstract

Ekspansi pesat lanskap e-commerce di Indonesia telah memicu persaingan yang ketat antar marketplace, sehingga menempatkan minat beli konsumen (purchase intention) sebagai metrik krusial bagi kesuksesan platform. Di tengah pergeseran ini, kepercayaan digital tetap menjadi perhatian utama, yang sebagian besar dipicu oleh kekhawatiran konsumen yang terus berlangsung terkait keamanan transaksi. Penelitian ini menginvestigasi pengaruh persepsi kemudahan penggunaan (perceived ease of use) dan persepsi keamanan (perceived security) terhadap minat beli, dengan kepercayaan (trust) sebagai variabel intervening pada pengguna Lazada di Makassar. Menggunakan desain penelitian kuantitatif eksplanatori, data dikumpulkan dari 100 responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan Structural Equation Modeling (SEM-PLS). Hasil penelitian mengungkapkan bahwa meskipun kemudahan penggunaan dan keamanan secara signifikan meningkatkan kepercayaan pengguna, dampak langsung keduanya terhadap minat beli menunjukkan perbedaan yang nyata. Secara spesifik, kemudahan penggunaan dan kepercayaan bertindak sebagai pendorong langsung yang kuat, sedangkan pengaruh langsung dari keamanan ditemukan relatif lebih lemah. Hasil ini menunjukkan bahwa kepercayaan berfungsi sebagai jembatan kritis yang menghubungkan atribut teknis platform dengan tindakan nyata konsumen, di mana model secara keseluruhan mampu menjelaskan 55,5% varians pada minat beli. Pada akhirnya, penelitian ini menggarisbawahi perlunya para praktisi e-commerce untuk bergerak melampaui sekadar fungsionalitas dasar, dengan memprioritaskan kegunaan sistem (usability) yang diiringi oleh langkah-langkah keamanan yang transparan guna menumbuhkan kepercayaan pengguna yang berkelanjutan.
The Dominant Role of Consumer Perception in Urban Farming Housing Purchase Intention Zulfikar Zulfikar; Muhammad Novrizal Ramadhan; Fahrian Arsyam Gulthom
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.82820

Abstract

Urban farming housing has emerged as an innovative approach to address urban environmental challenges and limited green spaces in rapidly growing cities such as Makassar, Indonesia. Despite its potential, consumer acceptance of this housing concept remains relatively low. This study aims to analyze the influence of knowledge, perception, and attitude on consumer purchase intention toward urban farming housing in Makassar. A quantitative approach was applied using survey data collected from 202 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that knowledge significantly affects perception (β = 0.362, p < 0.01) but does not significantly influence attitude or purchase intention. Perception, on the other hand, significantly affects both attitude (β = 0.797, p < 0.01) and purchase intention (β = 0.622, p < 0.01), making it the most dominant factor in the model. Meanwhile, attitude does not have a significant influence on purchase intention (β = 0.204, n.s.), indicating that consumers' behavioral decisions are not solely shaped by positive attitudes. These findings differ from the assumptions of the Theory of Planned Behavior (TPB), suggesting that perception plays a more decisive role in explaining purchase intention than attitude. This study contributes to the literature by providing empirical evidence that challenges the conventional TPB model in the context of sustainable housing. Practically, the findings suggest that housing developers should focus on enhancing consumer perception through environmental education, experiential marketing, and sustainability-based branding strategies.
Service Innovation and Public Service Quality: Evaluating the RUMAH LANGIT Educational Program in Sidenreng Rappang Regency Aris Baharuddin; Rezal Hadi Basalamah; Andi Muhammad Rivai; Muhammad Novrizal Ramadhan
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.86084

Abstract

This research was conducted to examine the implementation of the RUMAH LANGIT service innovation program and to evaluate its contribution toward improving public service quality in Sidenreng Rappang Regency. Quantitative approaches were employed through questionnaire-based data collection involving respondents associated with program implementation. Findings demonstrate that implementation of service innovation was perceived positively based on dimensions consisting of relative advantage, compatibility, complexity, trialability, and observability. Assessment of public service quality also produced favorable results across tangible, reliability, responsiveness, assurance, and empathy indicators. Statistical analysis further confirmed that service innovation exerts a positive and significant influence on public service quality. Findings indicate that innovation-based educational services possess substantial potential in strengthening educational accessibility, improving institutional effectiveness, and increasing community satisfaction regarding public educational service delivery.
Profiling Green Property Consumers: A Demographic Analysis of Purchase Intention for Residential Units with Urban Farming Concepts in Makassar City Zulfikar; Muhammad Novrizal Ramadhan
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.63

Abstract

Although the trend toward environmentally friendly housing (green property) continues to rise, mass marketing strategies often prove ineffective due to highly heterogeneous consumer preferences. This study aims to dissect the demographic characteristics of consumers in Makassar City and analyze how differences in age and educational attainment influence their knowledge, perceptions, attitudes, and purchase intentions regarding housing concepts integrated with urban farming. Utilizing data from 196 respondents, this research applies comparative descriptive analysis and Multi-Group Analysis (MGA) via SEM-PLS. The findings reveal a clear polarization in preferences: the young productive age group (20–29 years old) and highly educated consumers (Bachelor's/Postgraduate degree holders) possess significantly higher ecological literacy and perceived benefits compared to other groups. These results challenge conventional market assumptions and provide actionable insights for property developers to execute precision niche marketing strategies based on demographics in Makassar City.
Mitigasi Risiko Investasi Saham : Studi Kasus Initial Public Offering (IPO) di Bursa Efek Indonesia Tahun 2025 Muhammad Novrizal Ramadhan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 3 (2026): Juni: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i3.10177

Abstract

Penelitian ini bertujuan untuk menganalisis strategi mitigasi risiko investasi saham Initial Public Offering (IPO) di Bursa Efek Indonesia pada tahun 2025 di tengah meningkatnya dominasi investor ritel muda dan tingginya volatilitas pasar perdana. Pertumbuhan jumlah investor domestik yang pesat tidak sepenuhnya diimbangi oleh peningkatan literasi keuangan dan pemahaman risiko investasi, sehingga memunculkan kecenderungan perilaku spekulatif seperti herd behavior, overconfidence bias, dan fear of missing out (FOMO). Penelitian menggunakan metode deskriptif analitis dengan pendekatan studi kasus terhadap dinamika pasar IPO tahun 2025, khususnya pada emiten yang mengalami volatilitas ekstrem pasca-listing. Data yang digunakan berupa data sekunder yang diperoleh dari Otoritas Jasa Keuangan (OJK), Bursa Efek Indonesia (BEI), Kustodian Sentral Efek Indonesia (KSEI), prospektus emiten, serta publikasi ilmiah terkait. Teknik analisis dilakukan melalui content analysis terhadap prospektus IPO dan analisis deskriptif terhadap perilaku pasar serta performa saham pasca-IPO. Hasil penelitian menunjukkan bahwa rendahnya pemahaman investor terhadap mekanisme pasar perdana dan sekunder meningkatkan risiko terjadinya winner’s curse dan overvaluation pada saham IPO. Selain itu, tingginya eksposur media sosial dan fenomena oversubscription sering kali mendorong keputusan investasi yang tidak rasional. Penelitian ini merumuskan empat strategi mitigasi risiko utama bagi investor ritel, yaitu analisis prospektus secara mendalam, evaluasi reputasi underwriter dan auditor, integrasi aspek Environmental, Social, and Governance (ESG), serta penerapan diversifikasi portofolio dinamis. Strategi tersebut diharapkan mampu meningkatkan kualitas pengambilan keputusan investasi dan memperkuat perlindungan investor di pasar modal Indonesia.
PENINGKATAN LITERASI KEUANGAN DOSEN MELALUI PELATIHAN ANALISIS FUNDAMENTAL SAHAM Eureka Try Zarazwanty R Laega; Leonardo Davidsi Sipayung; Muhammad Novrizal Ramadhan; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8494

Abstract

This community service program aimed to improve lecturers’ financial literacy through fundamental stock analysis training at Universitas Negeri Makassar. The program was conducted in response to the gap between increasing financial inclusion and adequate levels of financial literacy, including among higher education lecturers. The training applied a participatory approach using a learning by doing method and utilized audited financial statements of publicly listed companies as practical learning materials. Program evaluation was carried out descriptively by comparing pre-test and post-test results and administering a participant satisfaction questionnaire. The results show an increase in the average financial literacy score from 45 in the pre-test to 85 in the post-test, representing a 40-point improvement. In addition, lecturers’ interest in stock market investment reached 68 percent, with an average satisfaction score of 4.7 on a five-point Likert scale. These findings indicate that practice-based training is effective in enhancing lecturers’ financial literacy.
Pelayanan Publik Inklusif di Era Digital: Studi Aksesibilitas Website Pemerintah Daerah bagi Penyandang Disabilitas Aditya Sulthony Ahmad Khan; Tri Cahyo Nugroho Nugroho; Ayunytyah Eka Wardani; Muhammad Novrizal Ramadhan
PENA BANGSA: Bisnis dan Tata Kelola Publik Adaptif Vol. 1 No. 2 (2025): December 2025
Publisher : PT. Palem Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69616/pb.v1i2.307

Abstract

The rapid expansion of digital transformation in the public sector has been widely promoted as a means to enhance efficiency, transparency, and service quality. However, these advances often fail to accommodate the needs of persons with disabilities, thereby reinforcing existing inequalities in accessing public services. This study explores how inclusive digital governance can be achieved by focusing on the accessibility of digital public services for people with disabilities in Bengkulu Province, Indonesia. Employing a qualitative descriptive approach, data were gathered through document analysis, field observations, and the assessment of selected government websites using the Web Content Accessibility Guidelines (WCAG) framework. The findings reveal that although Bengkulu Province has developed more than one hundred digital platforms, many lack basic accessibility features—such as screen reader compatibility, keyboard navigation, and visual contrast adjustments—making them difficult to use for individuals with visual, motor, or cognitive impairments. Conversely, certain institutions demonstrate best practices by integrating accessible design that supports assistive technologies. These results highlight the pressing need for local governments to adopt universal design principles, strengthen technical standards, and improve institutional capacity to comply with the rights guaranteed under the Disability Act and related regional regulations. The study concludes that inclusive public service delivery in the digital era requires not only technological adaptation but also policy commitment and cross-sectoral collaboration to ensure equitable participation of all citizens.
Co-Authors Aditya Sulthony Ahmad Khan Andhi Febisatria Aris Baharuddin Ayunytyah Eka Wardani Eureka Try Zarazwanty R Laega Fahrian Arsyam Gulthom Fahrian Arsyam Gultom Leonardo Davidsi Sipayung Rezal Hadi Basalamah Rivai, Andi Muhammad Tri Cahyo Nugroho Nugroho Zulfikar Zulfikar Zulfikar