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All Journal PINISI Discretion Review Jurnal Salingka Nagari Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Business Research and Administration Innovation (BRAIN)
Eureka Try Zarazwanty R. Laega
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Cognitive and Lifestyle Drivers of Financial Behavior: The Moderating Roles of Locus of Control Leonardo Davidsi Sipayung; Andhi Febisatria; Eureka Try Zarazwanty R. Laega
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83187

Abstract

This study examines the effect of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyle on students’ financial behavior, with locus of control and self-efficacy as moderating variables. A quantitative approach with an explanatory research design was employed, involving 300 students from the Faculty of Social Sciences and Law at the State University of Makassar, selected through purposive sampling. Data were collected through a Likert scale questionnaire and analyzed using Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The research findings indicate that financial literacy and financial attitudes have a significant influence on locus of control and financial behavior. In contrast, digital financial literacy and hedonistic lifestyle do not have a significant effect on either locus of control or financial behavior. Locus of control significantly affects financial behavior and moderates the relationships between financial literacy and financial attitudes on financial behavior. Conversely, self-efficacy does not have a significant impact on financial behavior and does not function as a moderating variable. These findings indicate that internal control is a more efficient psychological mechanism than self-confidence alone in influencing students’ financial behavior. The implications of this research highlight the importance of enhancing financial literacy and attitudes that synergize with the development of self-control in financial education programs at universities.
Pemanfaatan Aplikasi Digital Career Kit dalam Sosialisasi Kesiapan Karier Mahasiswa Tingkat Akhir Program Studi Adminstrasi Bisnis Universitas Negeri Makassar Zulfahmi Zulfahmi; Muh. Rizal S; Maya Kasmita; Aryan Agus Pratama; Eureka Try Zarazwanty R. Laega
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nvv9z254

Abstract

Persaingan dunia kerja saat ini menuntut mahasiswa tingkat akhir untuk memiliki kesiapan karier (career readiness) yang matang sejak berada dibangku perkuliahan. Karena itu, pengabdian kepada masyakarat (PKM) ini bertujuan untuk mengoptimalkan kesiapan karier mahasiswa tingkat akhir Program Studi Administrasi Bisnis Universitas Negeri Makassar melalui pemanfaatan aplikasi yang inovatif berbasis web/platform yang Bernama “Digital Career Kit”. Aplikasi ini diintegrasikan sebagai meida intervensi digital yang nantinya memuat enam fitur utama didalam platform tersebut diantaranya, Peta Karier lulusan, Panduan CV, Tips Wawancara Kerja, Informasi Lowongan kerja & Magang, Asesemen Kesiapan Karier, serta Layanan Konsultasi terkait kesiapan karier. Adapun metode pelaksanaan pengabdian ini dilakukan dengan tiga tahapan yaitu tahap perisapan (analisis kebutuhan), tahap pelaksanaan (sosialisasi interaktif da demosntrasi langsung), serta tahap evaluasi kualitatif yang berbasi deskriptif berdasarkan dnamika kelompok dan umpan balik dari peserta dalam pengabdian ini. Hasil pelaksanaan pengabdian ini menunjukkan bahwa pemanfaatan Digital Career Kit ini mampu membuka pola pikir mahasiswa yang tadinya pasif terhadap kesiapan karier dan mengalami kecemasan karier (job hunting anxiety) menjadi lebih terarah, terstruktur, dan memiliki efikasi diri yang tinggi terhadap kariernya (career self efficacy). Dalam hal ini, dokumen dan instrumen yang terhubung atau terintegrasi dalam satu akses digital ini berhasil memudahkan mahasiswa dalam memetakan potensi dirinya dan merencanakan Langkah kariernya secara mandiri setelah lulus dari Porgram studi administrasi Bisnis Universitas Negeri Makassar.
Fear of Missing Out (FOMO) in Ready-to-Drink Coffee Consumption among Young People in Makassar Siti Syarifah Wafiqah Wardah; Eureka Try Zarazwanty R. Laega; Zulfahmi Zulfahmi
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.59

Abstract

This study aims to: (1) deeply understand the Fear of Missing Out (FOMO) phenomenon in ready-to-drink coffee consumption among young people in Makassar City, and (2) explore how FOMO shapes consumption behavior patterns in social contexts and social media use. The theoretical framework encompasses consumer behavior theory, FOMO in social psychology, and the influence of social media on purchasing decisions. This research employs a descriptive phenomenological qualitative approach through in-depth interviews with 16 informants aged 17–29 years in Makassar. Thematic analysis was applied. Results show: first, FOMO manifests as a real and significant phenomenon in ready-to-drink coffee consumption, expressed through curiosity toward viral products, impulse to follow trends, and fear of being left out of social experiences; second, FOMO shapes consumption patterns through three main mechanisms social media trends (Instagram and TikTok as amplifiers), peer group pressure, and the need for social identity and existence. The convenience of ready-to-drink format serves as a catalyst shortening the distance between FOMO-driven impulse and actual purchase. The novelty lies in qualitative exploration of FOMO in practical beverage consumption in Indonesian urban settings. Findings contribute to the theoretical understanding of FOMO as a consumer behavior determinant with practical implications for coffee businesses and policymakers.
From City Branding Narratives to Consumer Experience: The Role of Culinary SMEs in Shaping City Image Fahrian Arsyam Gultom; Eureka Try Zarazwanty R. Laega; Nurhasni Muis
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.66

Abstract

Culinary-based city branding has increasingly been adopted as a strategic approach to enhance urban competitiveness and local economic development. This study aims to examine the role of culinary small and medium-sized enterprises (SMEs) in translating the city branding narrative of “Makassar Kota Makan Enak” into tangible consumer experiences. Employing a qualitative descriptive approach, this study is based on document analysis of official government publications, tourism reports, and relevant academic literature. The findings indicate that culinary SMEs function as strategic actors in shaping the experiential dimension of city branding by directly interacting with consumers and visitors. The effectiveness of the city branding initiative is influenced not only by the consistency of branding messages at the policy level, but also by the degree of alignment between branding narratives and everyday business practices of SMEs. Structural challenges, including limited branding literacy and uneven business capacity, may contribute to potential misalignment between brand promises and consumer experiences. This study contributes conceptually to the city branding and SME branding literature by emphasizing the importance of alignment between macro-level branding narratives and micro-level business practices. The findings highlight the need for collaborative and facilitative approaches in strengthening culinary-based city branding initiatives.
Integrasi Persepsi Kegunaan, Kualitas Sistem, dan Kredibilitas Algoritma dalam Mendorong Adopsi AI Marketing Andhi Febisatria; Aryan Agus Pratama; Leonardo Davidsi Sipayung; Eureka Try Zarazwanty R. Laega; Zulfahmi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.361

Abstract

Provide The utilization of Artificial Intelligence (AI) in digital marketing has grown rapidly, yet adoption levels among business actors remain varied. This study aims to analyze the influence of perceived usefulness, system quality, and algorithm credibility on the intention to use AI marketing. The research sample consisted of 100 business actors who have experience using AI marketing, distributed across Indonesia. A quantitative approach was employed, with data collected through surveys and analyzed using simple and multiple regression to examine the effects of independent variables on the intention to use AI marketing. The results indicate that perceived usefulness, system quality, and algorithm credibility have both partial and simultaneous positive and significant effects on the intention to adopt AI marketing. These findings highlight the importance of enhancing understanding of technological benefits, system reliability, and algorithm transparency to promote AI adoption in digital marketing practices, providing strategic implications for AI developers and business actors. 
Co-Authors Andhi Febisatria Aryan Agus Pratama Fahrian Arsyam Gultom Leonardo Davidsi Sipayung Maya Kasmita Nurhasni Muis S, Muh. Rizal Siti Syarifah Wafiqah Wardah Zulfahmi Zulfahmi Zulfahmi