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All Journal LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Proceedings of Annual Conference for Muslim Scholars Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Kalijaga Journal of Communication Engagement: Jurnal Pengabdian Kepada Masyarakat
Fahma, Alhimni
Universitas Islam Syarifuddin, Lumajang, Indonesia
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Optimizing the Strategic Communication of Gerbas Tani Community in Developing Tourist Village in Kedungrejo, Rowokangkung, Lumajang Alhimni Fahma; Achmad Arifulin Nuha
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): November 2023
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v7i2.1605

Abstract

Gerbas Tani stands for Gerakan Belanja Sayur dari Lahan Petani, which was born in 2018, marked by the educational activity "Petik Tomat" for kindergarten students. The mascot of Gerbas Tani is a 0.1-hectare flower garden in the middle of a 2.5-hectare vegetable garden. The total number of visitors when the flower garden is in bloom reaches 20,000 people, with an average of 30-50 visitors per day. However, due to the pandemic, vegetable sales have stopped, and tour visitors are limited. The mentoring process was carried out through the Asset Based Community Development (ABCD) approach through the stages of discovery, dream, design, define, and destiny to optimize strategic communication to develop the potential of Gerbas Tourism Village. The results of this service have successfully encouraged the Gerbas Tani Community to become a solid community to preserve the tourist village through persuasive communication. Gerbas Tani members become actors of change collectively in order to realize a sustainable and developing village through the development of online sales while maintaining offline sales. They consistently hold different tourism activities three times a year as a solution to developing a tourist village after the Pandemic. The findings highlight the importance of strategic communication in empowering local communities, strengthening partnerships, and promoting sustainable economic development in the context of tourism villages.
Dakwah dan Struktur Kuasa Digital dalam ‘Jatuhnya’ Citra Diri Gus Miftah Fahma, Alhimni; Mahardika, Bayu
Dakwah Vol 11 No 2 (2025): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v11i2.3607

Abstract

Penelitian ini membahas pergeseran citra diri pendakwah dalam konteks struktur kuasa digital melalui studi kasus kontroversi Gus Miftah versus penjual Es Teh. Dengan menggunakan perspektif komunikasi simbolik dan teori konstruksi identitas, kajian ini mengungkap bagaimana ruang dakwah kini bertransformasi menjadi arena mediatik yang sarat akan polarisasi publik, ekspektasi moral kolektif, serta intervensi algoritmik. Hasil analisis menunjukkan bahwa otoritas dakwah di era digital tidak lagi ditentukan semata oleh legitimasi keilmuan atau institusional, melainkan oleh kemampuan pendakwah dalam mengelola keutuhan identitas komunikatif, menjaga authenticity, dan merespons dinamika publik yang semakin kritis. Fenomena ini menandai urgensi reorientasi strategi dakwah yang adaptif terhadap medan kuasa baru, di mana reputasi religius bersifat fluktuatif dan sangat bergantung pada persepsi publik digital.
Memanfaatkan Keterlibatan Pemuda dalam Komunikasi Toleransi Beragama di Tengah Generasi Digital Fahma, Alhimni; Ghulam, Zainil
Proceedings of Annual Conference for Muslim Scholars Vol 8 No 1 (2024): AnCoMS, Oktober 2024
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v8i1.686

Abstract

This study explores harnessing the direct engagement of youth from SMK Pondok Pesantren Darul Muqomah and SMAK Katolik Santo Paulus in Jember, East Java, in fostering tolerance and creating a climate of interfaith harmony. Within interfaith youth collaboration project demonstrates inclusive communication by creating a space for open and mutually respectful dialogue, and so by blending the traditions of each institution, they promote interfaith understanding and early awareness of religious diversity while countering radical ideologies among young people. This qualitative research utilizes observation and documentation methods. The findings indicate that involving youth early through joint activities, regular and scheduled reciprocal visits, grounded in the local narratives and traditions of both institutions, effectively promotes tolerance, prevents radicalization, and cultivates a spirit of diversity and unity. The activities include interfaith dialogues, social actions, tradition exchanges, and digital outputs, which serve as practical approaches to fostering an understanding of tolerance. It is hoped that this method can be amplified by other communities that aim to preserve diversity, combat extremism, and promote religious tolerance.
Pendampingan Literasi Media untuk Edukasi Anak-Anak Rachman, Rio Febriannur; Ishari, Nurhafid; Nuha, Ahmad Arif Ulin; Fahma, Alhimni
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): November 2025
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v8i2.4578

Abstract

The development of digital technology has influenced children’s learning patterns and information consumption, including within non-formal religious education settings such as Taman Pendidikan Al-Qur’an (TPQ). Although digital media have the potential to serve as educational tools, risks such as exposure to inappropriate content, excessive gadget use, and declining learning focus necessitate structured and targeted mentoring. This community service activity aims to enhance TPQ students’ media literacy and to strengthen teachers’ capacity to utilize media as educational resources through an Asset-Based Community Development (ABCD) approach. The program was implemented at TPQ Baitul Halim Babatan Wiyung, Surabaya, involving approximately 30 students and three teachers. The stages of the activity included community asset mapping (discovery), formulation of shared aspirations (dream), design of mentoring modules and training programs (design), implementation of media literacy education for students and technical guidance for teachers (define/destiny), and program evaluation through reflective activities (reflection). The results indicate an improvement in students’ understanding of ethical media use, their ability to identify educational and safe content, and the emergence of basic critical attitudes toward digital information. TPQ teachers (Ustadz and Ustadzah) also demonstrated enhanced competence in selecting and integrating educational media into the learning process. This program contributes to the establishment of a positive, character-based media literacy culture grounded in Islamic values within the TPQ environment and has the potential to be developed as a sustainable mentoring model in non-formal education.
The Medium is Viral: Reinterpreting McLuhan's Theory in Digital Da'wah Practice Alhimni Fahma
Kalijaga Journal of Communication Vol. 8 No. 1 (2026)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.81.01.2026

Abstract

This study examines the practice of digital da‘wah through the lens of classical communication theory, particularly the medium is the message (Marshall McLuhan) and simulacra (Jean Baudrillard). The phenomenon of da‘wah on social media platforms such as TikTok and Instagram reveals that virality is no longer merely a channel of distribution but has become the dominant medium that shapes message structures, aesthetics, and digital religious practices. A qualitative approach employing content analysis and interviews was used to explore how repetitive, short-form da‘wah content creates a religious hyperreality detached from transcendental references. The findings indicate that: (1) the digital da‘wah landscape has shifted from educative-transformative communication toward performative expression governed by algorithmic logic; (2) religious symbols are massively reproduced in uniform and emotional formats, generating sign repetition; and (3) virality itself has emerged as the medium reshaping da‘wah into a phenomenon of aesthetic religiosity, where audience reception is formed as instant collective emotion based on visual impressions and digital popularity. This study underscores the need for a critical reading of digital da‘wah content to avoid entrapment in superficial and illusory forms of religious consumption.
Co-Authors Achmad Arifulin Nuha Ishari, Nurhafid Mahardika, Bayu Nuha, Ahmad Arif Ulin Rio Febriannur Rachman, Rio Febriannur Zainil Ghulam