Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Managerial Sciences and Studies
Zainul Wasik
Department of Management, Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia.
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Buying History Of Organic Food By Consumers In An Emerging Market Sudarnice Sudarnice; Zainul Wasik; Dominicus Wahyu Pradana
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.35

Abstract

Consumption of organic food is rising quickly in emerging nations. Organic food is a specific sort of food product with rigorous cultivation methods. In actuality, only a small portion of consumers in many emerging economies are aware of this kind of cuisine. This study examines and evaluates the variables influencing consumers' attitudes about organic food and their intention to buy it in a developing market. The results of the study show that attitudes toward organic food are positively impacted by knowledge of organic food, information about organic food, concerns about food safety, and the perceived value of organic food. The findings also demonstrate that attitudes regarding organic food and perceived value have a major impact on purchasing intention.
An Overview and Framework for a Marketing Viewpoint on Digital Business Models Candraningrat; Niken Savitri Primasari; Zainul Wasik
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.36

Abstract

The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics.
The Mediating Effect of Presence on Consumer Intention to Use a Social Media Platform Candraningrat; Zainul Wasik; Lia Febria lina
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.87

Abstract

Using the stimulus-organism-response paradigm, this study examined the impact of presence on consumers' intentions to engage in social commerce (i.e., the consumers' intention to participate in social commerce through the presence role). The internal states of an organism were separated into two levels under the framework of social trade: presence as well as effect and thought. To keep things simple, enjoyment and utility were chosen as emotion and cognitive variables, while social presence and telepresence were chosen as presence dimensions. The investigation's findings demonstrated how telepresence and social presence served as mediators between the inputs (interaction and vibrancy) and the resulting internal states (enjoyment and utility). The organism's reaction was strongly impacted by both utility and enjoyment (i.e., social commerce's goal of customer engagement). As a result, it became clear that presence's mediating function in the context of social trade was crucial.
Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing Sudarnice; Zainul Wasik; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.88

Abstract

One of the main issues facing brand managers today is giving consumers memorable and unique experiences to establish a solid rapport between the company and its customers. As a result, strategies for experiential marketing that engage all senses have grown in popularity. Nevertheless, the creation of multimodal brand experiences that provide customers a high perceived value and produce strong, long-lasting brand strength is not well understood. We carried out an empirical study in the distinctive service industry of luxury hotels, which offers a good example for learning about an approach that appeals to all senses, in order to better understand the causal relationships between multisensory marketing, brand experience, customer perceived value, and brand strength. Our study's findings provide credence to the idea that creating brand experiences through multimodal marketing is crucial. Both significantly influence brand strength and are crucial factors in determining how much a client thinks a brand is worth. Furthermore, by revealing the causal structure, brand strength may be developed by understanding which aspects of customer perceived value—financial, functional, social, and personal—are most impacted by brand experience and multimodal marketing. Consequently, the findings provide fascinating guidance for developing successful experience marketing.
The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models Wulan Purnamasari; C. Candraningrat Candraningrat; Niken Savitri Primasari; Zainul Wasik
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.99

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.
Co-Authors C. Candraningrat Candraningrat Candraningrat Candraningrat, Candraningrat Dominicus Wahyu Pradana Lia Febria lina Muchammad Saifuddin Niken Savitri Primasari Niken Savitri Primasari Sudarnice Sudarnice Sudarnice, Sudarnice Wulan Purnamasari