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Draft Cross-Cultural Communication in the Perspective of the Quran and its Application in Dynamics Communication Practical Erlan Gantira; Widia Ningsih
International Journal of Social Research Vol. 3 No. 5 (2025): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v3i5.114

Abstract

Study This discuss draft communication cross culture in perspective of the Qur'an, especially based on QS. Al-Hujurat verse 13, and its implementation in dynamics communication modern professional. The verse confirm that man created in diversity tribes, nations, and cultures to be mutual getting to know (ta'aruf), as well as put piety as size main glory human. Research This use method literature or study literature with approach qualitative descriptive from perspective communication cross culture and interpretation of the Koran. Study results show that mark introduction own relevance strong with the concept of intercultural competence which emphasizes importance openness, empathy, respect, and ability adapt in interaction intercultural. In addition, the verse This reject ethnocentrism and encourage attitude ethnorelativism in communication. Implementation principles the seen in various field communication professionals, such as marketing communication, corporate communication, communication management, and broadcasting. In practice, understanding to background behind culture audience become factor important in develop effective, inclusive, and non-invasive communication strategies discriminatory. Research this also confirms that communication based on mark piety will produce deeper relationship fair, dignified, and harmonious. With Thus, QS. Al-Hujurat verse 13 no only own spiritual dimension, but also become runway ethical and normative in build communication cross culture in the era of globalization. Values the relevant For create communication professionals who appreciate diversity and strengthening Work The same between individuals and group in public multicultural.
Hospitality Approach in Build Industrial Relations in the Non-Tourism Sector Erlan Gantira; Widia Ningsih
Hospitality Management and Operations Journal Vol. 3 No. 1 (2026): Hospitality Management and Operations Journal
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/hmoj.v3i1.58

Abstract

Modern industrial development increasingly demands that organizations manage not only operational efficiency but also the quality of relationships with diverse stakeholders including employees, business partners, and local communities. This study examines the implementation of a hospitality approach in building industrial relations within the non-tourism sector. The hospitality approach is understood here as a social practice that foregrounds empathy, friendliness, attentiveness, and the creation of positive experiences in human interaction. This study employs a qualitative approach through a systematic literature review, drawing on theories of organizational communication, two-way symmetrical communication, employee experience, conflict management, and hospitality in modern management. The study aims to describe the concept of the hospitality approach in non-tourism industrial relations, analyze its role in fostering humanistic and participatory organizational communication, and examine its relevance to both internal and external organizational relationships. The findings demonstrate that the hospitality approach strengthens industrial relations through dialogic, participatory, and empathy-based communication. Its implementation spans multiple dimensions: enhancing employee experience and engagement, building trust-based business-to-business relationships, developing participatory CSR programs, managing conflict constructively, and embracing digital hospitality that balances technology with human-centered interaction. Despite challenges posed by hierarchical organizational cultures and productivity-oriented mindsets, the hospitality approach proves capable of transforming industrial relations from a transactional to a relational model, ultimately supporting long-term organizational sustainability.
Developing a Marketing Strategy for Private Colleges in 2026 Erlan Gantira; Widia Ningsih
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 11 (2025): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i11.1541

Abstract

Competition among private colleges in attracting new students has continued to intensify along with the increasing number of higher education institutions and changes in the behavior of younger generations in the digital era. These conditions require universities to develop marketing strategies that are more adaptive, innovative, and oriented toward the needs of prospective students. This article aims to analyze the marketing strategies of private higher education institutions in 2026 through approaches such as institutional positioning, the utilization of digital media, target audience identification, the development of relationships with the community, and the organization of campus events as promotional media.This study employs a qualitative descriptive method using a library research approach through the analysis of various theories of higher education marketing, findings from previous studies, and the phenomena of higher education marketing in the digital era. The findings indicate that marketing strategies for private universities should not rely solely on digital promotion, but also need to be supported by institutional differentiation, experiential marketing, the strengthening of academic reputation, alumni engagement, high-quality services, and campus activities capable of creating positive experiences for prospective students. In addition, the utilization of digital technology and data analytics has become an important factor in understanding prospective students’ behavior and improving the effectiveness of marketing communication. Through integrated and adaptive marketing strategies, private higher education institutions can enhance their competitiveness while strengthening their institutional image amid increasingly competitive higher education environments.
Relevansi Komunikasi Prophetic di Era Komunikasi Digital dan Dinamika Komunikasi Praktis Erlan Gantira; Widia Ningsih
Blantika: Multidisciplinary Journal Vol. 4 No. 3 (2026): Blantika: Multidisciplinary Jornal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i3.507

Abstract

Penelitian ini tentang relevansi komunikasi prophetic di era komunikasi digital serta implementasinya dalam dinamika komunikasi praktis di berbagai bidang profesional. Komunikasi prophetic merupakan konsep komunikasi yang berlandaskan nilai-nilai kenabian, yaitu humanisasi, liberasi, dan transendensi sebagaimana dikembangkan dalam gagasan ilmu sosial profetik. Tujuan penelitian ini bertujuan untuk menganalisis relevansi komunikasi dalam menghadapi berbagai persoalan komunikasi modern. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur melalui kajian terhadap berbagai teori komunikasi, media digital, komunikasi organisasi, serta etika komunikasi. Hasil kajian menunjukkan bahwa perkembangan teknologi digital telah menciptakan ruang komunikasi yang cepat, terbuka, dan masif, namun juga memunculkan berbagai persoalan seperti disinformasi, ujaran kebencian, polarisasi opini, dan menurunnya kualitas interaksi sosial. Dalam kondisi tersebut, komunikasi prophetic menjadi relevan sebagai pendekatan etis dan transformatif yang menempatkan nilai kemanusiaan, kejujuran, tanggung jawab moral, dan kesadaran spiritual sebagai dasar komunikasi. Dalam praktik komunikasi profesional, nilai humanisasi tercermin melalui komunikasi yang empatik dan menghargai martabat manusia, liberasi melalui keterbukaan informasi dan komunikasi yang membebaskan dari manipulasi, sedangkan transendensi diwujudkan melalui orientasi pada nilai moral dan tanggung jawab etis. Dengan demikian, komunikasi prophetic menjadi pendekatan penting dalam menghadapi tantangan komunikasi modern yang semakin dipengaruhi oleh teknologi, pasar, dan kepentingan pragmatis.
The Papajar Tradition as a Cultural Communication Practice in Fostering Social Cohesion among the Community of Cianjur Regency Erlan Gantira
Asesment : Journal Of Counseling Guidance Vol. 4 No. 2 (2026): Asesment: Journal of Counseling Guidance
Publisher : P3M STAI Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/asesmentjournalofcounselingguidance.v4i2.148

Abstract

The Papajar tradition is a Sundanese local tradition practiced in Cianjur Regency before Ramadan as an expression of gratitude, togetherness, and socio-spiritual preparation. Amid modernization and the increasing shift toward digital communication, maintaining face-to-face cultural interaction and intergenerational transmission has become increasingly important. This study aims to analyze the Papajar tradition as a cultural communication practice and examine its contribution to fostering social cohesion within the community of Cianjur Regency. This study employed a qualitative approach with a descriptive design. Data were collected through participant observation, in-depth interviews, documentation, and literature review involving community leaders, traditional and religious leaders, village officials, and local residents who actively participate in Papajar activities. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, supported by cultural communication, interpersonal communication, ritual communication, and social capital perspectives. The findings show that Papajar transmits cultural values through the Sundanese language, silaturahim, botram, respect for elders, and collective participation. These practices strengthen interpersonal relationships, reinforce cultural identity, and develop bonding and bridging social capital through trust, solidarity, participation, and social integration. The findings imply that preserving Papajar is important not only for safeguarding local cultural heritage but also for sustaining culturally meaningful communication spaces and strengthening social cohesion amid contemporary social transformation.