Garuda - Garba Rujukan Digital

Communication Contribution of IPNU Organization Gebang Kec. Cirebon District in the Development of Da'wah Widia Ningsih; Imron Rosyidi; Sherina Prahitaningtyas
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 2 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i2.912

The NU organization among students is IPNU-IPPNU; of course, it has a role in spreading the wings of Islamic da'wah, primarily through the Internet. Its function is to prevent the internet from being filled with content that does not contain education and people who are not responsible, especially people who can mislead the younger generation today. This study aims to analyze the contribution of IPNU organizational communication in Gebang District, Cirebon Regency, in developing da'wah science. The research method used in this study is the qualitative descriptive method. These sources are gathered based on discussion and linked from one piece of information to another. The data collection techniques used in this study were observation, interviews, and research. This data is analyzed, and then conclusions are drawn. Based on the results of the analysis, it was found that IPNU Gebang District plays a role in the development of da'wah in its area, with various activities held, such as monthly and weekly routines. The forms of activity are Narayanan, Yasin, recitation of Al-Barjanji, and general recitation. Other activities supporting the development of da'wah are developing adolescents' interests and talents, such as journalistic training, graphic design, and public speaking.

Hospitality Approach in Build Industrial Relations in the Non-Tourism Sector Erlan Gantira; Widia Ningsih
Hospitality Management and Operations Journal Vol. 3 No. 1 (2026): Hospitality Management and Operations Journal
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/hmoj.v3i1.58

Modern industrial development increasingly demands that organizations manage not only operational efficiency but also the quality of relationships with diverse stakeholders including employees, business partners, and local communities. This study examines the implementation of a hospitality approach in building industrial relations within the non-tourism sector. The hospitality approach is understood here as a social practice that foregrounds empathy, friendliness, attentiveness, and the creation of positive experiences in human interaction. This study employs a qualitative approach through a systematic literature review, drawing on theories of organizational communication, two-way symmetrical communication, employee experience, conflict management, and hospitality in modern management. The study aims to describe the concept of the hospitality approach in non-tourism industrial relations, analyze its role in fostering humanistic and participatory organizational communication, and examine its relevance to both internal and external organizational relationships. The findings demonstrate that the hospitality approach strengthens industrial relations through dialogic, participatory, and empathy-based communication. Its implementation spans multiple dimensions: enhancing employee experience and engagement, building trust-based business-to-business relationships, developing participatory CSR programs, managing conflict constructively, and embracing digital hospitality that balances technology with human-centered interaction. Despite challenges posed by hierarchical organizational cultures and productivity-oriented mindsets, the hospitality approach proves capable of transforming industrial relations from a transactional to a relational model, ultimately supporting long-term organizational sustainability.

Developing a Marketing Strategy for Private Colleges in 2026 Erlan Gantira; Widia Ningsih
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 11 (2025): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i11.1541

Competition among private colleges in attracting new students has continued to intensify along with the increasing number of higher education institutions and changes in the behavior of younger generations in the digital era. These conditions require universities to develop marketing strategies that are more adaptive, innovative, and oriented toward the needs of prospective students. This article aims to analyze the marketing strategies of private higher education institutions in 2026 through approaches such as institutional positioning, the utilization of digital media, target audience identification, the development of relationships with the community, and the organization of campus events as promotional media.This study employs a qualitative descriptive method using a library research approach through the analysis of various theories of higher education marketing, findings from previous studies, and the phenomena of higher education marketing in the digital era. The findings indicate that marketing strategies for private universities should not rely solely on digital promotion, but also need to be supported by institutional differentiation, experiential marketing, the strengthening of academic reputation, alumni engagement, high-quality services, and campus activities capable of creating positive experiences for prospective students. In addition, the utilization of digital technology and data analytics has become an important factor in understanding prospective students’ behavior and improving the effectiveness of marketing communication. Through integrated and adaptive marketing strategies, private higher education institutions can enhance their competitiveness while strengthening their institutional image amid increasingly competitive higher education environments.

Religious Marketing Communication Approach in Brand Activation Strategy in Islamic Products Erlan Gantira; Widia Ningsih
Journal of Social Science Vol. 7 No. 3 (2026): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v7i3.1081

The rapid growth of the halal industry and rising religious awareness among Muslim consumers have pushed companies to move beyond purely commercial marketing toward strategies that also address consumers’ spiritual values, known as Religious Marketing Communication. Although prior studies confirm that religiosity shapes halal purchase intention and consumer trust, none have specifically examined how religious values are operationalized within brand activation strategies for Islamic and halal products, particularly in Indonesia. This study analyzes the concept of Religious Marketing Communication, examines its relevance to brand activation in Islamic and halal products, and describes its implementation strategies. A qualitative library research method was used, analyzing secondary data from books and journal articles through content analysis. Findings show that effective brand activation depends on authentic, ethical communication aligned with sharia principles, supported by storytelling, community empowerment, responsible digital engagement, and consistency between brand messages and business practices; religiosity also influences purchasing decisions, trust, message effectiveness, and loyalty, while inauthentic use of religious symbols risks consumer backlash. These findings contribute theoretically to marketing communication literature and offer practical guidance for marketers and halal industry regulators. In conclusion, Religious Marketing Communication is a strategic approach for building authentic, long-term brand-consumer relationships through the integration of spiritual and ethical values.

Draft Cross-Cultural Communication in the Perspective of the Quran and its Application in Dynamics Communication Practical Erlan Gantira; Widia Ningsih
International Journal of Social Research Vol. 3 No. 5 (2025): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v3i5.114

Study This discuss draft communication cross culture in perspective of the Qur'an, especially based on QS. Al-Hujurat verse 13, and its implementation in dynamics communication modern professional. The verse confirm that man created in diversity tribes, nations, and cultures to be mutual getting to know (ta'aruf), as well as put piety as size main glory human. Research This use method literature or study literature with approach qualitative descriptive from perspective communication cross culture and interpretation of the Koran. Study results show that mark introduction own relevance strong with the concept of intercultural competence which emphasizes importance openness, empathy, respect, and ability adapt in interaction intercultural. In addition, the verse This reject ethnocentrism and encourage attitude ethnorelativism in communication. Implementation principles the seen in various field communication professionals, such as marketing communication, corporate communication, communication management, and broadcasting. In practice, understanding to background behind culture audience become factor important in develop effective, inclusive, and non-invasive communication strategies discriminatory. Research this also confirms that communication based on mark piety will produce deeper relationship fair, dignified, and harmonious. With Thus, QS. Al-Hujurat verse 13 no only own spiritual dimension, but also become runway ethical and normative in build communication cross culture in the era of globalization. Values the relevant For create communication professionals who appreciate diversity and strengthening Work The same between individuals and group in public multicultural.

Religious Marketing Communication Approach in Brand Activation Strategy in Islamic Products Erlan Gantira; Widia Ningsih
Journal of Social Science Vol. 7 No. 3 (2026): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v7i3.1081

The rapid growth of the halal industry and rising religious awareness among Muslim consumers have pushed companies to move beyond purely commercial marketing toward strategies that also address consumers’ spiritual values, known as Religious Marketing Communication. Although prior studies confirm that religiosity shapes halal purchase intention and consumer trust, none have specifically examined how religious values are operationalized within brand activation strategies for Islamic and halal products, particularly in Indonesia. This study analyzes the concept of Religious Marketing Communication, examines its relevance to brand activation in Islamic and halal products, and describes its implementation strategies. A qualitative library research method was used, analyzing secondary data from books and journal articles through content analysis. Findings show that effective brand activation depends on authentic, ethical communication aligned with sharia principles, supported by storytelling, community empowerment, responsible digital engagement, and consistency between brand messages and business practices; religiosity also influences purchasing decisions, trust, message effectiveness, and loyalty, while inauthentic use of religious symbols risks consumer backlash. These findings contribute theoretically to marketing communication literature and offer practical guidance for marketers and halal industry regulators. In conclusion, Religious Marketing Communication is a strategic approach for building authentic, long-term brand-consumer relationships through the integration of spiritual and ethical values.

Relevansi Komunikasi Prophetic di Era Komunikasi Digital dan Dinamika Komunikasi Praktis Erlan Gantira; Widia Ningsih
Blantika: Multidisciplinary Journal Vol. 4 No. 3 (2026): Blantika: Multidisciplinary Jornal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i3.507

Penelitian ini tentang relevansi komunikasi prophetic di era komunikasi digital serta implementasinya dalam dinamika komunikasi praktis di berbagai bidang profesional. Komunikasi prophetic merupakan konsep komunikasi yang berlandaskan nilai-nilai kenabian, yaitu humanisasi, liberasi, dan transendensi sebagaimana dikembangkan dalam gagasan ilmu sosial profetik. Tujuan penelitian ini bertujuan untuk menganalisis relevansi komunikasi dalam menghadapi berbagai persoalan komunikasi modern. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur melalui kajian terhadap berbagai teori komunikasi, media digital, komunikasi organisasi, serta etika komunikasi. Hasil kajian menunjukkan bahwa perkembangan teknologi digital telah menciptakan ruang komunikasi yang cepat, terbuka, dan masif, namun juga memunculkan berbagai persoalan seperti disinformasi, ujaran kebencian, polarisasi opini, dan menurunnya kualitas interaksi sosial. Dalam kondisi tersebut, komunikasi prophetic menjadi relevan sebagai pendekatan etis dan transformatif yang menempatkan nilai kemanusiaan, kejujuran, tanggung jawab moral, dan kesadaran spiritual sebagai dasar komunikasi. Dalam praktik komunikasi profesional, nilai humanisasi tercermin melalui komunikasi yang empatik dan menghargai martabat manusia, liberasi melalui keterbukaan informasi dan komunikasi yang membebaskan dari manipulasi, sedangkan transendensi diwujudkan melalui orientasi pada nilai moral dan tanggung jawab etis. Dengan demikian, komunikasi prophetic menjadi pendekatan penting dalam menghadapi tantangan komunikasi modern yang semakin dipengaruhi oleh teknologi, pasar, dan kepentingan pragmatis.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search