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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bumi Raflesia Empowerment : Jurnal Pengabdian Pada Masyarakat Journal of Accounting, Management, and Economic Development (JAMED)
Abdurrahman Abdurrahman
University of Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Revitalizing coastal women’s SMEs in Mandalika SEZ: The moderating role of blue justice Mohammad Najib Roodhi; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Abdurrahman Abdurrahman; Dione Darmansyah Putra Alief; Ahmad Rizki Rizaldi Moerad; Aulia Safira
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 2 (2026): In Press
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i2.22329

Abstract

Women-led small and medium enterprises (SMEs) in coastal tourism areas play a crucial role in supporting local economies, yet they continue to face structural constraints in accessing resources, markets, and institutional support. This study examines the effects of human capital, social capital, financial capital, and local wisdom on adaptive capacity and entrepreneurial capability, and their contribution to SMEs revitalization in the Mandalika Special Economic Zone (SEZ). This research adopts an explanatory sequential mixed-method design, integrating a semi-systematic literature review and quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The literature review draws on recent Scopus-indexed journal articles up to 2025 to identify key constructs and theoretical relationships. Quantitative data were collected through a structured questionnaire from 156 coastal women entrepreneurs in the Mandalika SEZ. The findings reveal that human capital, social capital, and local wisdom significantly enhance adaptive capacity. However, adaptive capacity alone does not directly drive SMEs revitalization. Instead, blue justice emerges as a critical factor that directly influences revitalization and strengthens the relationship between adaptive capacity and business outcomes. These findings imply that capacity-building initiatives must be complemented by equitable access to resources, inclusive governance, and fair benefit distribution. Future research should explore longitudinal dynamics and cross-regional comparisons in coastal tourism economies.
The Effect of Frugality, Environment, and Social Support on Purchase Intention of Thrifting Clothing Moderated by Price Sensitivity Abdurrahman Abdurrahman; Nuzul Hidayat
Journal of Accounting, Management, and Economic Development Vol. 1 No. 1 (2025): March, 2025
Publisher : CV. Abhinaya Indo Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of frugality, environment, and social support on the purchase intention of thrifting clothing in generation Z with price sensitivity moderation within the scope of Theory Planned of Behavior (TPB) as the main reference in this study. This research is a type of quantitative research with the main research instrument in the form of a questionnaire which was distributed online to 120 respondents who are generation Z in West Nusa Tenggara. The data was analyzed using Structural Equation Modeling – with Partial Last Square (PLS). The findings of this study show that purchase intention in thrifting clothing can be significantly influenced by frugality and environmental factors. Meanwhile, social support has a non-significant effect on purchase intention. In addition, price sensitivity is proven to strengthen the influence of frugality on purchase intention, while price sensitivity can weaken the influence of environment and social support on the purchase intention of thrifting clothing among Generation Z. This finding provides important insights for further research and can be a reference in policy-making related to environmentally friendly shopping trends, especially thrifting clothing.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Mohammad Najib Roodhi; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Abdurrahman Abdurrahman; Juan Kurnia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/bumir.v8i3.9102

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Taman Wisata Alam (TWA) Kerandangan, Lombok Barat, dengan tujuan meningkatkan kapasitas pemandu wisata dalam pengelolaan dan promosi potensi birdwatching berbasis kearifan lokal. Permasalahan utama yang dihadapi masyarakat adalah rendahnya keterampilan teknis pemandu, terbatasnya inovasi dalam pengemasan atraksi wisata berbasis budaya, serta lemahnya strategi promosi digital. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan observasi awal, sosialisasi dan focus group discussion (FGD), pelatihan dan pendampingan, praktik lapangan berupa simulasi pengelolaan wisata, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada keterampilan teknis pemandu dalam penggunaan binokular dan identifikasi burung, peningkatan kesadaran konservasi melalui edukasi penggunaan mist net, serta penguatan strategi promosi berbasis digital. Selain itu, diskusi kelompok menghasilkan rekomendasi strategis berupa penyusunan panduan interpretasi burung, penguatan jejaring promosi, dan pendampingan berkelanjutan. Temuan ini menegaskan bahwa pendekatan partisipatif yang dipadukan dengan praktik lapangan efektif dalam memperkuat kapasitas pemandu wisata sekaligus memperkuat citra TWA Kerandangan sebagai destinasi birdwatching berkelanjutan. Dengan demikian, kegiatan pengabdian ini tidak hanya meningkatkan kompetensi teknis dan kesadaran konservasi masyarakat, tetapi juga memberikan kontribusi nyata terhadap pengembangan ekowisata berbasis komunitas yang berdaya saing dan berorientasi pada keberlanjutan.
Penguatan Kapasitas Pemandu Wisata Bird Watching Di Kawasan Konservasi TWA Kerandangan Dalam Upaya Meningkatkan Daya Tarik Wisata M. Mujahid Dakwah; Mohammad Najib Roodhi; Abdurrahman Abdurrahman; Juan Kurnia
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1289

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemandu wisata dalam aktivitas mengamati burung di Kawasan Konservasi Taman Wisata Alam (TWA) Kerandangan, Kabupaten Lombok Barat. Potensi besar wisata pengamatan burung di kawasan ini belum dimanfaatkan secara optimal akibat keterbatasan pengetahuan, keterampilan membimbing, dan minimnya promosi digital. Kegiatan dilaksanakan dengan pendekatan Participatory Action Research (PAR) yang tekanan keterlibatan aktif masyarakat dalam setiap tahapan—mulai dari pengungkapan masalah, perencanaan, pelatihan, penerapan teknologi digital, pendampingan, hingga evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan dalam kemampuan pemandu wisata untuk identifikasi burung, penerapan teknik pemandu yang komunikatif, serta pemanfaatan media sosial sebagai sarana promosi ekowisata. Selain itu, terbentuknya kelompok kerja pemandu wisata yang berpartisipasi dalam menjalankan program pariwisata dan meningkatkan kesadaran konservasi masyarakat lokal. Pengabdian ini memberikan dampak nyata berupa peningkatan profesionalisme pemandu wisata, tumbuhnya partisipasi masyarakat dalam pengelolaan ekowisata, serta peningkatan daya tarik dan nilai ekonomi kegiatan pengamatan burung di TWA Kerandangan.
Co-Authors Ahmad Rizki Rizaldi Moerad Aulia Safira Dione Darmansyah Putra Alief Juan Kurnia Juan Kurnia Mohammad Najib Roodhi Muhammad Mujahid Dakwah Nuzul Hidayat Zefanya Andryan Girsang