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Pelatihan Branding dan Desain Kemasan untuk Meningkatkan Daya Tarik Produk Keripik Pisang di Desa Mapak Kuranji, Mataram Yeldy Dwi Genadi; Sherwin Ary Busman; Zefanya Andryan Girsang
Jurnal Abdi Anjani Vol 2 No 2 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v2i2.1450

Pelatihan branding dan desain kemasan memiliki peran penting dalam meningkatkan daya tarik produk lokal, termasuk keripik pisang, yang banyak diproduksi oleh pelaku UMKM, di Desa Mapak Kuranji. Produk lokal seringkali mengalami kesulitan dalam bersaing di pasar karena kurangnya perhatian terhadap aspek branding dan visual kemasan yang dapat menarik minat konsumen. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membekali pelaku UMKM di bidang makanan ringan dengan keterampilan dasar dalam branding dan desain kemasan, sehingga produk mereka dapat lebih dikenal dan diminati oleh pasar. Pelatihan dilaksanakan dalam beberapa tahapan, mulai dari pengenalan konsep dasar branding, pemilihan elemen visual, hingga latihan praktik membuat desain kemasan yang menarik menggunakan perangkat lunak sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pentingnya identitas merek dan desain kemasan yang kuat dalam mempengaruhi keputusan pembelian konsumen. Selain itu, peserta mampu menciptakan kemasan yang lebih profesional dan menarik, yang diharapkan dapat memperluas jangkauan pemasaran produk mereka. Melalui program ini, diharapkan produk keripik pisang lokal mampu bersaing di pasar yang lebih luas, baik secara lokal maupun internasional, dengan memperkuat citra merek yang unik dan profesional.

MENGUATKAN PERAN MASYARAKAT DALAM PENGELOLAAN SAMPAH BERBASIS KOMUNITAS UNTUK MEWUJUDKAN PARIWISATA BERKELANJUTAN DI SENGGIGI, NUSA TENGGARA BARAT Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Andryan Girsang, Zefanya; Alpian Muhtarom, Zamroni; Jayadi, Rahmat; Maziah Abu Talib, Siti
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 7 No. 3 (2024): Desember: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Permasalahan sampah di kawasan Pantai Senggigi, Lombok, menjadi tantangan besar bagi keberlanjutan pariwisata, dengan sebagian besar sampah berasal dari wisatawan dan sampah kiriman laut. Kondisi ini memerlukan solusi yang melibatkan masyarakat lokal sebagai agen utama pengelolaan sampah. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan peran masyarakat dalam pengelolaan sampah berbasis komunitas melalui aksi bersih pantai (beach clean-up) dan pelatihan pengelolaan sampah, termasuk pemilahan sampah dan pengolahan sampah organik menjadi kompos. Metode yang digunakan meliputi observasi awal untuk menganalisis jenis dan sumber sampah, aksi bersih pantai bersama masyarakat dan mahasiswa, serta sesi pelatihan interaktif. Hasil kegiatan menunjukkan bahwa sekitar 250 kilogram sampah berhasil dikumpulkan, dengan dominasi sampah plastik (65%) dan organik (35%). Pelatihan berhasil meningkatkan kesadaran dan keterampilan masyarakat dalam mengelola sampah secara mandiri, terutama dalam pembuatan kompos. Metode yang diterapkan terbukti relevan dengan tantangan dan kebutuhan masyarakat, yang mulai menyadari pentingnya peran mereka dalam menjaga lingkungan demi keberlanjutan pariwisata. Kesimpulannya, kegiatan ini memberikan dampak positif berupa lingkungan yang lebih bersih dan peningkatan kapasitas masyarakat dalam pengelolaan sampah. Rekomendasi untuk program lanjutan adalah menyediakan pendampingan berkelanjutan, memperluas cakupan kegiatan, dan melibatkan pihak terkait untuk mendukung fasilitas pengelolaan sampah yang lebih baik. Program ini diharapkan dapat menjadi model pengelolaan sampah berbasis komunitas yang berkelanjutan di kawasan wisata lainnya.Kata Kunci: Pengelolaan sampah berbasis komunitas, Pariwisata Berkelanjutan, Pantai Senggigi

Community Empowerment Through Processing Waste into Fashion Products uses Heat Techniques Press to Increase Community Income in Senggigi Village, West Lombok District Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Apriadi, Apriadi; Denik Tirtaningrum, I Dewa Ayu
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i1.22-29

The aim of this service activity is to empower the community by processing waste into fashion products using heat press techniques to increase community income in Senggigi Village, West Lombok Regency. The problem faced by partners is related to the large amount of plastic waste which, if burned, can produce dangerous compounds, apart from that, plastic waste can also damage the sustainability and beauty of the Senggigi tourism area. The method used to overcome this problem is in the form of community service activities which will be carried out to process waste into Fashion products using the Heat Press Technique, which is a new breakthrough in handling waste which can also increase income for the local community. As a result of partner activities, they have the ability to overcome the problem of increasing waste volume by managing waste into fashion products using heat press techniques.

PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Handayani Rinuastuti, Baiq; Nurmayanti, Siti; Aisyah Hidayati, Siti; Kurnia, Juan
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 1 (2025): APRIL: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan Yeldy Dwi Genadi; Girsang, Zefanya Andryan; Busman, Sherwin Ary; Anwar, Adrianda; Zamroni Alpian Muhtarom
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.4682

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.

Pendampingan Peningkatan Inovasi Produk, Kemasan dan Pemasaran Terhadap Makanan Tradisonal Kare-Kare Sebagai Upaya Meningkatkan Penghasilan Masyarakat Desa Sukadana Alpian Muhtarom, Zamroni; Mujahid Dakwah, Muhammad; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Abadi Gunawan, Rio; Hilmi, Suhaemi
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1288

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing usaha mikro produsen makanan tradisional Kare-Kare di Desa Sukadana melalui inovasi produk, modernisasi kemasan, dan penerapan pemasaran digital. Kegiatan dilaksanakan menggunakan pendekatan Participatory Action Research (PAR) selama delapan bulan yang mencakup tahap perencanaan, pelatihan, penerapan teknologi, pendampingan intensif, serta refleksionisme. Hasil kegiatan menunjukkan peningkatan signifikan pada keterampilan mitra dalam menciptakan varian rasa baru seperti original, red beludru, dan matcha yang disukai konsumen. Desain kemasan modern berbasis vakum sealer berhasil memperpanjang masa simpan produk dan memperkuat citra merek. Pemanfaatan media sosial dan pasar memperluas jangkauan pemasaran dan meningkatkan penjualan. Secara keseluruhan, kegiatan ini berkontribusi terhadap penguatan kapasitas usaha lokal serta memberikan model pendampingan yang dapat direplikasi bagi UMKM berbasis produk tradisional di daerah lain.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

The Business Of Sustainable Tourism: University Programs Empowering Local Enterprises In East Lombok M. Furkan, Lalu; Suryani, Embun; Nururly, Santi; Anuar bin Arshad, Mohd.; Andryan Girsang, Zefanya; Hidayat, Nuzul
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.860

This study documents an international community service program conducted in Teluk Jekung and Maringkik Island, East Lombok, Indonesia, through collaboration between Universiti Sains Malaysia (USM) and University of Mataram. The initiative focused on promoting sustainable tourism practices among local communities, including boat operators (Boatman), small medium business owners (UMKM), and island residents. Using a participatory approach, the program combined on-site training, stakeholder discussions, and practical solutions for environmental and economic challenges. Results demonstrated increased community awareness of sustainable tourism principles, improved hospitality skills among Boatman groups, and enhanced business strategies for UMKM. The study highlights the value of international academic partnerships in addressing local development needs while providing recommendations for sustaining long-term impact.

Sosialisasi Sadar Wisata dalam Mendorong Partisipasi Masyarakat untuk Pengembangan Pariwisata Berkelanjutan Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Bratayasa, I Wayan; Switrayana, I Nyoman; Nasri, Muhammad Haris
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.785

This community service activity was carried out with the main objective of increasing public awareness of the importance of tourism awareness as a foundation for achieving sustainable tourism development, particularly in the coastal area of Batu Layar, Senggigi. The activity was implemented using educational and participatory approaches involving more than 20 community partners, consisting of village officials, youth groups, MSME actors, community leaders, and local representatives. The implementation process included several key stages: delivering awareness material, conducting focused group discussions, simulating tourism service practices, and evaluating participants' understanding through pre-test and post-test assessments. The results of the activity showed a significant improvement in participants' understanding of tourism awareness concepts. This was evidenced by evaluation data, where the average pre-test score of 63.2 increased to 84.5 in the post-test. In addition to the cognitive improvements, this activity also resulted in tangible community impact in the form of collective commitments to support sustainable tourism development. Real actions taken by the community included the formation of a tourism awareness group (Pokdarwis), initiation of beach clean-up programs, and digital tourism promotion through social media platforms. This activity demonstrates that a well-designed, interactive, and stakeholder-inclusive socialization strategy can be an effective means of building collective awareness and encouraging active community participation in developing inclusive, competitive, and sustainable tourism destinations.

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