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Community Empowerment Through Processing Waste into Fashion Products uses Heat Techniques Press to Increase Community Income in Senggigi Village, West Lombok District Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Apriadi, Apriadi; Denik Tirtaningrum, I Dewa Ayu
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i1.22-29

The aim of this service activity is to empower the community by processing waste into fashion products using heat press techniques to increase community income in Senggigi Village, West Lombok Regency. The problem faced by partners is related to the large amount of plastic waste which, if burned, can produce dangerous compounds, apart from that, plastic waste can also damage the sustainability and beauty of the Senggigi tourism area. The method used to overcome this problem is in the form of community service activities which will be carried out to process waste into Fashion products using the Heat Press Technique, which is a new breakthrough in handling waste which can also increase income for the local community. As a result of partner activities, they have the ability to overcome the problem of increasing waste volume by managing waste into fashion products using heat press techniques.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan Yeldy Dwi Genadi; Girsang, Zefanya Andryan; Busman, Sherwin Ary; Anwar, Adrianda; Zamroni Alpian Muhtarom
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.4682

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Sosialisasi Sadar Wisata dalam Mendorong Partisipasi Masyarakat untuk Pengembangan Pariwisata Berkelanjutan Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Bratayasa, I Wayan; Switrayana, I Nyoman; Nasri, Muhammad Haris
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.785

This community service activity was carried out with the main objective of increasing public awareness of the importance of tourism awareness as a foundation for achieving sustainable tourism development, particularly in the coastal area of Batu Layar, Senggigi. The activity was implemented using educational and participatory approaches involving more than 20 community partners, consisting of village officials, youth groups, MSME actors, community leaders, and local representatives. The implementation process included several key stages: delivering awareness material, conducting focused group discussions, simulating tourism service practices, and evaluating participants' understanding through pre-test and post-test assessments. The results of the activity showed a significant improvement in participants' understanding of tourism awareness concepts. This was evidenced by evaluation data, where the average pre-test score of 63.2 increased to 84.5 in the post-test. In addition to the cognitive improvements, this activity also resulted in tangible community impact in the form of collective commitments to support sustainable tourism development. Real actions taken by the community included the formation of a tourism awareness group (Pokdarwis), initiation of beach clean-up programs, and digital tourism promotion through social media platforms. This activity demonstrates that a well-designed, interactive, and stakeholder-inclusive socialization strategy can be an effective means of building collective awareness and encouraging active community participation in developing inclusive, competitive, and sustainable tourism destinations.

Penguatan Nilai Sadar Wisata melalui Edukasi Partisipatif bagi Masyarakat Sekitar Pantai Kerandangan dalam Mendukung Daya Tarik Wisata Berbasis Kearifan Lokal Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Baehaqi, Baehaqi; Mulyono, Lalu Edy Herman; Latif, Kurniadin Abd
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.794

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat nilai-nilai sadar wisata di kawasan Pantai Kerandangan, Senggigi, sebagai upaya mendukung pengembangan destinasi wisata berbasis kearifan lokal dan komunitas. Pantai Kerandangan memiliki potensi alam dan budaya yang tinggi, namun belum sepenuhnya dikelola dengan pendekatan yang melibatkan masyarakat secara aktif dan berkelanjutan. Latar belakang kegiatan ini didasarkan pada temuan awal bahwa sebagian besar masyarakat masih belum memahami secara utuh prinsip-prinsip dasar sadar wisata, seperti keamanan, ketertiban, kebersihan, kenyamanan, dan keramahan, yang sejatinya merupakan fondasi penting dalam membangun pengalaman wisata yang berkualitas. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan pendekatan edukatif-partisipatif, yang menekankan pada keterlibatan aktif masyarakat dalam setiap proses pembelajaran. Empat tahapan utama dilalui, yakni perencanaan, persiapan kegiatan, pelaksanaan, dan evaluasi. Selama kegiatan, peserta mendapatkan materi interaktif, terlibat dalam Focus Group Discussion (FGD) untuk menggali potensi lokal, serta mengikuti simulasi pelayanan wisata berbasis budaya. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan peningkatan signifikan dalam pemahaman peserta, dari rata-rata skor 52,4 menjadi 85,7.Refleksi kelompok di akhir kegiatan memperlihatkan bahwa pendekatan ini efektif tidak hanya dalam meningkatkan pengetahuan, tetapi juga dalam menumbuhkan semangat kolaboratif serta komitmen untuk menjaga dan mempromosikan identitas budaya sebagai daya tarik wisata. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di destinasi lain yang memiliki karakteristik serupa.

The Impact of Financial Technology (Fintech) Peer-to-Peer Lending Literacy and Inclusion on MSME Financing Decisions in the Mandalika Special Economic Zone Alpian Muhtarom, Zamroni; Andryan Girsang, Zefanya; Najib Roodhi, Mohammad; Dewi Kuntary Ibrahim, Isra; Safitri, Dhanny
Journal of Institution and Sharia Finance Vol. 8 No. 2 (2025): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i2.8319

This study aims to analyze the influence of financial literacy and financial inclusion through peer-to-peer (P2P) lending fintech on the financing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Mandalika Special Economic Zone (SEZ). The research employs a descriptive quantitative method using Partial Least Squares (PLS) with a Structural Equation Modeling (SEM) approach, involving 210 MSME respondents. The findings indicate that both independent variables have a positive and significant effect on financing decisions. However, financial inclusion exerts a more dominant influence than financial literacy, as reflected in its higher t-statistics and path coefficients. These results suggest that ease of access to digital financial services plays a crucial role in strengthening MSME financing decisions. Therefore, enhancing financial literacy and promoting the use of inclusive financial technologies are expected to expand financing access and stimulate local economic growth.

Penguatan Literasi Anak Usia Dini Melalui Penyediaan Buku Bacaan Edukatif Cahyaningrum, Dinis; Hasany, Tifani Dame; Safitri, Dhanny; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan
Dedication : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2026)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v10i1.3055

Early childhood literacy is a fundamental foundation for supporting children’s language, cognitive, social, and emotional development. However, limited literacy facilities, particularly the availability of educational reading books appropriate to children’s developmental stages, remain a challenge in several preschool (PAUD) institutions. This community service activity aimed to strengthen preschool literacy through the provision of educational reading books at TK Maca Pasir Putih, Pemenang District, North Lombok Regency. The activity was implemented participatively in three stages: preparation (observation and discussion with partners), implementation (provision and utilization of educational books in learning activities), and evaluation (observation and discussion with teachers). The results indicated an increase in children’s reading interest and engagement in literacy activities. Children showed greater enthusiasm in reading, storytelling, and vocabulary recognition. Teachers also stated that the books supported daily lesson plans (RPPH), enabling better integration of literacy into thematic learning. Overall, this activity contributed positively to improving the quality of preschool.

Enhancing Event Continuity Through Digital Marketing, Experience, and Consumer Loyalty: Insights from MotoGP Mandalika Zefanya Andryan Girsang; Sri Maryanti; Tifani Dame Hasany; Dhanny Safitri; Hibatullah Falih Musyaffa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11215

Large-scale international sporting events increasingly depend on effective digital engagement and memorable experiences to ensure long-term continuity. This study examines the effects of digital marketing and event experience on consumer loyalty and investigates how loyalty subsequently influences event continuity in the context of the MotoGP Mandalika, Indonesia. It also assesses the moderating role of perceived event quality. A quantitative research design was employed, with data collected from 248 MotoGP Mandalika spectators using a structured questionnaire. The proposed model was analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS) to test direct, indirect, and moderating effects. The results indicate that digital marketing and event experience significantly and positively influence consumer loyalty. Consumer loyalty, in turn, has a strong effect on event continuity, highlighting its crucial role in sustaining large-scale sporting events. However, perceived event quality does not moderate the relationships between digital marketing or event experience and consumer loyalty, suggesting that loyalty is shaped primarily by direct digital engagement and on-site experiential factors rather than by overall quality perceptions. The predominance of domestic respondents limits the generalizability of the findings to international audiences. This study contributes to the event and sports tourism literature by positioning consumer loyalty as a central mechanism linking marketing efforts and event experiences to long-term event continuity. It further clarifies the limited moderating role of perceived event quality, offering new insights into loyalty formation in large-scale international sporting events, particularly within emerging tourism destinations

Revitalizing coastal women’s SMEs in Mandalika SEZ: The moderating role of blue justice Mohammad Najib Roodhi; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Abdurrahman Abdurrahman; Dione Darmansyah Putra Alief; Ahmad Rizki Rizaldi Moerad; Aulia Safira
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 2 (2026): In Press
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i2.22329

Women-led small and medium enterprises (SMEs) in coastal tourism areas play a crucial role in supporting local economies, yet they continue to face structural constraints in accessing resources, markets, and institutional support. This study examines the effects of human capital, social capital, financial capital, and local wisdom on adaptive capacity and entrepreneurial capability, and their contribution to SMEs revitalization in the Mandalika Special Economic Zone (SEZ). This research adopts an explanatory sequential mixed-method design, integrating a semi-systematic literature review and quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The literature review draws on recent Scopus-indexed journal articles up to 2025 to identify key constructs and theoretical relationships. Quantitative data were collected through a structured questionnaire from 156 coastal women entrepreneurs in the Mandalika SEZ. The findings reveal that human capital, social capital, and local wisdom significantly enhance adaptive capacity. However, adaptive capacity alone does not directly drive SMEs revitalization. Instead, blue justice emerges as a critical factor that directly influences revitalization and strengthens the relationship between adaptive capacity and business outcomes. These findings imply that capacity-building initiatives must be complemented by equitable access to resources, inclusive governance, and fair benefit distribution. Future research should explore longitudinal dynamics and cross-regional comparisons in coastal tourism economies.

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