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All Journal ESA IZZI: Jurnal Ekonomi Islam
Nuriawati
Institut Badri Mashduqi Probolinggo
Economics, Econometrics & Finance

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POLA MANAJEMEN PENGELOLAAN DANA ZAKAT, INFAQ, DAN SEDEKAH LAZIS BAGI KESEJAHTERAAN PENERIMA MANFAAT Nuriawati; Siti Aisyah; Nadiatul Jannah
ESA Vol 8 No 2 (2026): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v8i2.205

Abstract

This study aims to analyze the management pattern of ZIS funds, identify the constraints encountered in the processes of fundraising, fund management, and distribution, and examine their contribution to the welfare of beneficiaries at LAZIS of Al-Mashduqiah Islamic Boarding School. This study employed a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation involving LAZIS administrators, amil, donors, and beneficiaries. Data were analyzed through data reduction, data display, and conclusion drawing, while data credibility was ensured through source triangulation. The findings reveal that ZIS fund management has implemented the core management functions of planning, organizing, actuating, and controlling in a systematic manner. ZIS funds are collected through both online and offline mechanisms and subsequently distributed to eligible beneficiaries, particularly orphaned students and elderly widows, based on established priority criteria. Nevertheless, the effectiveness of ZIS management remains constrained by low public awareness of ZIS obligations, limited institutional human resource capacity, and the underutilization of digital fundraising strategies.
ANALISIS STRATEGI MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) DALAM MENINGKATKAN VOLUME PENJUALAN DI GROSIR PONDOK PESANTREN  AL-MASHDUQIAH PROBOLINGGO Siti Aisyah; Nuriawati; Roviatul Maulidya Maulana
ESA Vol 8 No 2 (2026): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v8i2.206

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy (product, price, place, and promotion) in increasing sales volume at PP. Al-Mashduqiah Wholesale Store. This research employed a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving the wholesale manager and employees. The findings indicate that the implementation of the marketing mix strategy has been effective. In terms of product, the wholesale store provides a wide variety of quality products that meet customer needs. Regarding price, the application of a low profit margin keeps prices affordable and stable. In terms of place, the location within the Islamic boarding school provides easy access for the primary customers, although the external market remains limited. Regarding promotion, the use of WhatsApp and word-of-mouth promotion has proven effective in disseminating product information. Overall, the implementation of the 4P marketing mix strategy contributes to maintaining and increasing the sales volume of PP. Al-Mashduqiah Wholesale Store. However, improvements in distribution, promotion, and management systems are still needed to expand market reach and enhance business competitiveness
Co-Authors Mita Ayu Prafita Nadiatul Jannah Roviatul Maulidya Maulana Siti Aisyah Siti Aisyah Uswatun Hasanah