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The Role of Arts and Culture in Strengthening Cultural Tourism Attractions in Kertawangi Tourism Village Wawan Gunawan; Cecep Ucu Rakhman
PANGGUNG Vol 36 No 2 (2026): Visual and Performative Semiotics in Contemporary Art and Cultural Practices: Si
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i2.4328

Abstract

This study aims to analyze the role of arts and culture in strengthening cultural tourism attractions in Kertawangi Tourism Village, West Bandung Regency, within the framework of sustainable tourism development based on the 3A concept (attractions, accessibility, and amenities). Although the village has strong cultural potential, the management of attractions is still not optimally integrated in the tourism system. This study uses a qualitative approach with a case study design. Data was collected through participatory observation, in-depth interviews with key informants, and documentation studies, and analyzed using triangulation techniques. The results of the study show that cultural arts attractions such as Wayang Golek, Calung, and Jaipongan Dance have not been managed systematically, characterized by sporadic performances and minimal integration in tour packages. The implementation of the "Kertawangi Ngaraga Budaya: Sajian Kolaboratif Seni Tradisi" program has proven to improve the quality of attractions through a collaborative and participatory approach, producing impacts on cultural revitalization, community economic improvement, and enhancement of destination competitiveness and quality. This study concludes that the pentahelix collaborative model is an effective strategic framework in developing community-based cultural tourism attractions in a sustainable manner.
Maggot-Based Circular Agriculture for Economic Strengthening and Sustainable Waste Management in Kertawangi Tourism Village, West Bandung Regency M. Rizki Fauzy; Minati Putri Larasati; Rian Andani; Dede Rusnadi; Sukmadi; Wawan Gunawan
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i2.1092

Abstract

Absract The growing volume of organic waste in tourism villages poses a significant challenge to sustainable tourism development. Kertawangi Tourism Village in West Bandung Regency, as a community-based tourism destination, faces the problem of unmanaged household organic waste accumulation. This study aims to analyze the implementation of a circular agriculture dissemination and training program based on Black Soldier Fly (BSF) maggot cultivation, aimed at strengthening the local economy and promoting sustainable organic waste management. The study employed a descriptive qualitative approach using participatory observation, in-depth interviews, activity documentation, and direct involvement in program implementation. Findings indicate that practice-based training effectively enhanced community understanding of circular economy principles, BSF cultivation techniques, and value-added organic waste management. The program also promoted environmental awareness, created green entrepreneurship opportunities, and demonstrated potential for developing Kertawangi Tourism Village into an environmental education tourism destination within the community-based tourism framework. The study concludes that BSF maggot cultivation can serve as a replicable community-based organic waste management model, contributing to circular economy development and sustainable tourism at the village level. Keywords: Black Soldier Fly, Circular Economy, Community Empowerment, Organic Waste Management, Sustainable Tourism, Tourism Village
Penguatan Kapasitas Digital UMKM Desa Wisata Melalui Pelatihan Digital Marketing di Desa Cipada, Bandung Barat Disya Shafa Azizah; Andi Suwandi; Falah Muhammad Abdan Syaqura; Pauzy Try Suryadi; Zulfa Faadyah; Sukmadi; Wawan Gunawan
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 2 (2026): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v5i2.184

Abstract

Tourism villages are a strategic instrument for equitable economic development in Indonesia, yet many, including Cipada Tourism Village in West Bandung Regency, remain constrained by limited digital literacy and the absence of an integrated digital marketing ecosystem. This community service activity aimed to strengthen the digital capacity of micro, small, and medium enterprises (MSMEs) in Cipada through digital marketing training and the development of an integrated marketplace, desawisatacipada.com. Held on 19 May 2026 and involving 26 participants, the activity combined situational analysis, two training sessions on smartphone product photography and marketplace operation, hands-on assistance, and observation-based evaluation, and marked the soft launch of the marketplace. The results indicate that the training broadened participants' understanding of digital visual marketing and online selling. At the same time, the marketplace provides a shared economic space that supports the village's sustainable economic competitiveness.
Penguatan Kapasitas Digital UMKM Desa Wisata Melalui Pelatihan Digital Marketing di Desa Cipada, Bandung Barat Disya Shafa Azizah; Andi Suwandi; Falah Muhammad Abdan Syaqura; Pauzy Try Suryadi; Zulfa Faadyah; Sukmadi; Wawan Gunawan
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 2 (2026): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v5i2.184

Abstract

Tourism villages are a strategic instrument for equitable economic development in Indonesia, yet many, including Cipada Tourism Village in West Bandung Regency, remain constrained by limited digital literacy and the absence of an integrated digital marketing ecosystem. This community service activity aimed to strengthen the digital capacity of micro, small, and medium enterprises (MSMEs) in Cipada through digital marketing training and the development of an integrated marketplace, desawisatacipada.com. Held on 19 May 2026 and involving 26 participants, the activity combined situational analysis, two training sessions on smartphone product photography and marketplace operation, hands-on assistance, and observation-based evaluation, and marked the soft launch of the marketplace. The results indicate that the training broadened participants' understanding of digital visual marketing and online selling. At the same time, the marketplace provides a shared economic space that supports the village's sustainable economic competitiveness.
Co-Authors Andi Suwandi Cecep Ucu Rakhman Dede Rusnadi Disya Shafa Azizah Falah Muhammad Abdan Syaqura M. Rizki Fauzy Minati Putri Larasati Pauzy Try Suryadi Rian Andani Sukmadi Zulfa Faadyah