M. Sulaeman Jajuli
UIN Sulthan Maulana Hasanudin Banten

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The Role of Social Norms and Social Awareness in Forming the Intention to Pay Zakat: at LAZ Harfa Serang City Raden Arisna; M. Sulaeman Jajuli; Budi Sudrajat; Zaini Ibrahim; Suryani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9907

Abstract

This study aims to analyze the influence of social norms on social awareness and intention to pay zakat, as well as the influence of social awareness on the intention to pay zakat. The study used a quantitative approach with a survey method of 124 Muslim respondents who met the criteria as muzakki at LAZ Harfa Serang City. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results showed that social norms had a positive and significant effect on social awareness with a t-statistical value of 21.954 and p-values of 0.000, and were able to explain 74% of the variance of social awareness (R² = 0.740). In addition, social norms also have a positive and significant effect on the intention to pay zakat with a t-statistical value of 2.793 and p-values of 0.005. Social awareness has been proven to have a positive and significant effect on the intention to pay zakat with a t-statistical value of 3.608 and p-values of 0.000. Simultaneously, social norms and social awareness were able to explain 85.3% of the variance in the intention to pay zakat (R² = 0.853), with an SRMR value of 0.075 which indicates a good model suitability. These findings confirm that social awareness plays an important role as a mechanism that bridges the influence of social norms on the intention to pay zakat. Therefore, strengthening social norms and increasing public social awareness is a key strategy in encouraging sustainable zakat compliance
The Role of Halal Culinary Information on Social Media in Encouraging Purchase Intention of Pandeglang Regency Residents through the PLS-SEM Approach through Perceived Credibility Rokhman; M. Sulaeman Jajuli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9933

Abstract

The development of social media has changed the way consumers obtain and evaluate halal culinary information, particularly in the context of food purchasing decision-making in Pandeglang Regency. This study aims to analyze the influence of halal culinary information on social media on perceived credibility and purchase intention, and to examine the role of perceived credibility in driving purchase intention for halal culinary in Pandeglang Regency. This study uses a quantitative approach with the Structural Equation Modeling–Partial Least Squares (PLS-SEM) method. Data were collected through a survey of 142 respondents who are social media users and have experience accessing halal culinary information. The analysis results show that halal culinary information on social media has a positive and significant effect on perceived credibility and purchase intention for people in Pandeglang Regency. In addition, perceived credibility is also proven to have a positive and significant effect on purchase intention. These findings confirm that information credibility is an important mechanism that bridges halal culinary information on social media with consumer purchase intention in Pandeglang Regency. This study provides theoretical contributions to the development of halal marketing literature and practical implications for halal culinary entrepreneurs in designing credible and effective communication strategies through social media.