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All Journal (JUMPER) Journal of Social Entrepreneurship and Creative Technology
Mardani Eka Ningrum
Sekolah Tinggi Ilmu Administrasi Cimahi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INNOVATION AT THE MARGINS: CREATIVE TECHNOLOGY ENTREPRENEURSHIP FOR INCLUSIVE DEVELOPMENT Kim Minho; Park Jihoon; Lee Jiwon; Mardani Eka Ningrum
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i2.3824

Abstract

In emerging economies, marginalized communities face significant barriers to entrepreneurship, including limited access to resources, markets, and technology. Creative technology entrepreneurship offers an innovative solution to these challenges, empowering local entrepreneurs to create impactful businesses that drive social change. This study explores the role of creative technologies, such as mobile apps, digital media, and virtual reality, in enhancing community-based entrepreneurship and fostering inclusive development. The research aims to understand how these technologies enable marginalized entrepreneurs to overcome barriers, increase market access, and create sustainable business models. A mixed-methods approach was employed, combining qualitative case studies and quantitative surveys to assess the impact of technology adoption on business performance and social outcomes. The findings reveal that entrepreneurs who integrated creative technologies into their businesses saw significant improvements in customer engagement, market reach, and operational efficiency. Furthermore, social capital and local community networks played a crucial role in supporting technology adoption and fostering business success. The study concludes that creative technology entrepreneurship is a key driver of inclusive development, offering a pathway for marginalized communities to participate in the digital economy. These findings suggest that policymakers and development organizations should support the integration of creative technologies into entrepreneurship programs to promote sustainable economic and social growth.
The Role of Big Data Analytics, Digital Capability, and Agility on Firm Competitiveness in Indonesia Mardani Eka Ningrum; Nurul Ulya; Imran Iskandar; Muhammad Nur Arafah
Journal Management & Economics Review (JUMPER) Vol. 4 No. 1 (2026): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v4i1.1233

Abstract

In this study, the impact of Big Data Analytics, Digital Capability, and Organizational Agility on Firm Competitiveness in Indonesia was analyzed. Being a part of the rapidly developing digital era, it becomes necessary for organizations to apply data-driven approaches, improve their digital competencies and develop agility to ensure competitiveness. A quantitative research design was used in the study. A cross-sectional survey involving 220 responses from managers and professionals was used in this case. The data obtained in the process of the survey were analyzed using the Structural Equation Modeling (SEM). It can be stated that each of Big Data Analytics, Digital Capability, and Organizational Agility impacts Firm Competitiveness positively and significantly. However, Digital Capability is the most influential variable. Organizational Agility has more impact on Firm Competitiveness than Big Data Analytics. Thus, the studied variables explain 68.3% of variance of Firm Competitiveness. Therefore, it can be stated that Firm Competitiveness in the digital era is determined by the application of technologies and organizational agility.
Co-Authors Arafah, Muhammad Nur Iskandar, Imran Kim Minho Lee Jiwon Nurul Ulya Park Jihoon