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All Journal Technomedia Journal Aptisi Transactions on Management ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal)
Ramzi Zainum Ikhsan
Universitas Raharja
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Integrating Video Storytelling Strategies in Recent Curriculum Implementation to Enhance Social Media Audience Engagement Aswadi Jaya; Sherli Triandari; Fhia Amelia; Ramzi Zainum Ikhsan; Ariana Delhi; Nuke Puji Lestari Santoso
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v10i2.2637

Abstract

The rapid growth of social media has transformed digital communication practices and influenced recent curriculum implementation in digital learning and communication studies. Video-based content has become an important medium for delivering educational and promotional messages because it combines visual, audio, and narrative elements that enhance audience attention and emotional engagement. However, the increasing volume of social media content creates intense competition, requiring adaptive communication strategies to improve interaction effectiveness. One widely applied approach is video storytelling, which delivers messages through structured and meaningful visual narratives. This study aims to analyze the integration of video storytelling strategies in recent curriculum implementation to enhance social media audience engagement, measured through indicators such as likes, comments, shares, and watch duration. This research applies a descriptive qualitative method supported by engagement analytics through observation of video storytelling content, documentation of interaction metrics, and literature review. This study proposes a platform-adaptive storytelling framework that explains differences in engagement patterns across TikTok, Instagram, and YouTube by emphasizing narrative structure, emotional engagement, and platform suitability. The findings show that concise storytelling, emotional appeal, visual consistency, and alignment with platform characteristics significantly influence audience interaction and retention. The study concludes that integrating video storytelling strategies into recent curriculum implementation provides an effective digital communication approach for improving audience engagement and supporting adaptive learning and communication practices in contemporary social media environments.
PENGARUH IMPLEMENTASI TEKNOLOGI INFORMASI PADA USAHA MIKRO, KECIL, DAN MENENGAH DI KOTA SERANG Apriani Sijabat; Ramzi Zainum Ikhsan
ADI Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i1.1111

Abstract

Penelitian ini mengevaluasi tingkat implementasi teknologi informasi pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Serang, serta faktor-faktor yang mempengaruhi adopsinya dan dampaknya terhadap kinerja usaha. Dengan menggunakan metode deskriptif kuantitatif dan analisis regresi, ditemukan bahwa 70% UMKM telah menggunakan platform e-commerce, 80% media sosial, namun hanya 30% yang memanfaatkan sistem informasi manajemen. Faktor kunci yang mempengaruhi adopsi teknologi mencakup kesadaran dan pengetahuan pemilik usaha, dukungan pemerintah, serta tekanan kompetitif. Implementasi teknologi ini terbukti meningkatkan produktivitas, efisiensi, dan penjualan UMKM. Tantangan seperti integrasi teknologi dan pelatihan staf masih perlu diatasi. Kesimpulan utama adalah bahwa teknologi informasi memiliki potensi besar untuk meningkatkan kinerja UMKM, dan disarankan agar pemilik usaha dan pemerintah bekerja sama dalam mengatasi hambatan adopsi dan memanfaatkan peluang yang ada untuk meningkatkan daya saing.
Application of Green Technology in Digital Supply Chains to Improve Sustainability Performance Aswadi Jaya; Ramzi Zainum Ikhsan; Nasrul Hidayat; Alfri Adiwijaya; Te Hemi Zane
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2669

Abstract

The rapid development of the digital industry has encouraged companies to transform conventional supply chain systems into digital supply chains that are more transparent, efficient, and data-driven. However, this transformation still faces sustainability challenges, particularly related to energy consumption, carbon emissions, operational waste, and inefficient resource utilization. This study aims to analyze the application of green technology in digital supply chains and examine its influence on sustainability performance through the mediating role of digital supply chain systems. A quantitative approach was employed by collecting data from 120 respondents involved in supply chain activities, including business actors, logistics managers, operational staff, procurement staff, distribution staff, and managerial decision-makers in the Jabodetabek area. The data were gathered using Likert-scale questionnaires and analyzed using the SEM-PLS method to test the relationships among green technology, digital supply chain, and sustainability performance. The findings show that green technology has a positive effect on digital supply chains and sustainability performance. Digital supply chains also positively influence sustainability performance and mediate the relationship between green technology and sustainability performance. The model explains 46.4% of the variance in digital supply chains and 68.1% of the variance in sustainability performance. he integration of green technology with digital supply chains can strengthen operational efficiency, reduce environmental impact, improve transparency, and sup- port sustainable business practices. This study contributes to the development of sustainability-oriented supply chain strategies aligned with SDG 9, SDG 12, and SDG 13.
Co-Authors Alfri Adiwijaya Apriani Sijabat Ariana Delhi Aswadi Jaya Fhia Amelia Nasrul Hidayat Nuke Puji Lestari Santoso Sherli Triandari Te Hemi Zane