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All Journal Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Arief Muhazir Insandi
Institut Bisnis dan Komputer Indonesia
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pendampingan mahasiswa baru melalui seminar pengembangan diri: Membangun mindset “Start Strong” pada kegiatan PKKMB Adiwima Zebua; Arief Muhazir Insandi
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat (In progress)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v5i1.2146

Abstract

Kegiatan pengabdian kepada masyarakat ini telah dilaksanakan dalam rangka PKKMB di Institut Bisnis dan Komputer Indonesia untuk memperkuat kesiapan mahasiswa baru melalui pembentukan mindset “Start Strong”. Permasalahan awal yang dihadapi peserta adalah kebutuhan adaptasi terhadap budaya akademik, pengelolaan waktu, serta penguatan motivasi dan kepercayaan diri dalam memulai perkuliahan. Pendekatan yang digunakan adalah pendampingan edukatif berbasis seminar pengembangan diri yang bersifat interaktif, meliputi pemaparan materi, diskusi dan tanya jawab, studi kasus singkat, serta refleksi komitmen pribadi. Evaluasi pelaksanaan dilakukan menggunakan angket pre–post dan umpan balik peserta untuk melihat perubahan pemahaman dan kesiapan, didukung observasi partisipasi selama kegiatan. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman peserta mengenai strategi adaptasi kampus, tujuan belajar, serta langkah praktis membangun kebiasaan positif sejak awal perkuliahan. Kegiatan ini menegaskan bahwa seminar pengembangan diri yang dipadukan dengan pendampingan partisipatif efektif sebagai sarana penguatan mindset mahasiswa baru pada fase transisi menuju kehidupan kampus.
Analysis of local agribusiness-based native chicken business model as a strategy to increase farmers’ share in Medan City Tampe Tuah Malem Ginting; Arief Muhazir Insandi
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 4 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/we3me830

Abstract

This study aims to analyze the local agribusiness-based business model of native chicken farming as a strategy to increase farmers’ income in Medan City. Although native chicken has strong market potential due to increasing demand for local and traditional food products, farmers still face challenges related to high feed costs, limited market access, dependence on collectors, and weak business management. This study employed a descriptive qualitative method using the Business Model Canvas approach, supported by quantitative analysis of production costs, revenue, and income from 30 informants consisting of farmers, collectors, and culinary business actors. The results indicate that native chicken farming provides positive income potential; however, profitability is strongly influenced by feed costs and marketing efficiency. Feed represented the largest production cost component, while marketing activities were still dominated by conventional channels. Strengthening feed management, developing direct marketing channels, establishing partnerships with culinary businesses, and utilizing digital marketing are potential strategies to improve the competitiveness and income of native chicken farmers in Medan City. This study contributes to the development of small-scale agribusiness management through the integration of Business Model Canvas analysis and farm income evaluation.
Co-Authors Adiwima Zebua Tampe Tuah Malem Ginting