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All Journal JURNAL ILMIAH PENELITIAN MAHASISWA Indonesian Journal of Sustainable Agriculture and Environmental Sciences
Tampe Tuah Malem Ginting
Institut Bisnis dan Komputer Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology

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Analisis Literatur tentang Peran Generasi Muda dalam Pengembangan Agribisnis Modern Tampe Tuah Malem Ginting; Arief Muhazir Insandi
Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAES) Vol. 1 No. 1 (2025): Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAE
Publisher : CV. Truly Science Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65896/ijsaes.v1i1.3

Abstract

Background: The low participation of young people presents a serious challenge in ensuring the sustainability of this sector. Many young individuals are reluctant to engage in agribusiness because they perceive it as unpromising, lacking prestige, and full of risks. Aim: This study aims to identify the strategic role of youth in the development of modern agribusiness, as well as to analyze the challenges and opportunities that can be leveraged to increase their participation in the sector. Methods: The study uses a literature review method by examining various scientific journals, government policies, and reports related to agribusiness and youth participation in the agricultural sector. This approach seeks to summarize relevant findings and provide a comprehensive conceptual understanding. Results: The results show that young people have significant potential to advance agribusiness through the use of digital technology, product innovation, and entrepreneurial spirit. However, the challenges they face include limited access to land, capital, training, and a lack of targeted policy support. Several government policies, such as Presidential Regulation No. 2 of 2022, have attempted to address these challenges through youth entrepreneurship programs in the agricultural sector. Conclusion: Young people can become key drivers of modern agribusiness transformation in Indonesia if supported by appropriate policies, access to resources, and a conducive entrepreneurial ecosystem. Collaborative efforts from various stakeholders are needed to create an inclusive space for participation, making agriculture an attractive, profitable, and sustainable sector for the nation's future.
Inovasi Kemasan Produk Ringan untuk Meningkatkan Minat Beli Konsumen Alfiana Dayanti Ndruru; Nataniel Buala Theos Gulo; Tampe Tuah Malem Ginting
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 4 (2026): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i4.2758

Abstract

ini menjelaskan secara ringkas mengenai penelitian tentang inovasi kemasan produk ringan dalam meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh desain, warna, bentuk, dan fungsi kemasan terhadap keputusan pembelian konsumen. Metode yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 40 responden.Hasil penelitian menunjukkan bahwa inovasi kemasan memiliki pengaruh yang signifikan terhadap minat beli konsumen. Kemasan yang menarik secara visual, mudah digunakan, dan memiliki keunikan mampu meningkatkan daya tarik produk di pasaran. Oleh karena itu, pelaku usaha disarankan untuk terus berinovasi dalam desain kemasan agar mampu bersaing di pasar.
ANALISIS SEDERHANA PENERAPAN BUSINESS MODEL CANVAS PADA IDE USAHA MAHASISWA Priska Eudia Agatha Buulolo; Calvin Sahputra Buulolo; Tampe Tuah Malem Ginting
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 4 (2026): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i4.2759

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Business Model Canvas (BMC) pada ide usaha mahasiswa sebagai alat perencanaan bisnis yang sederhana dan efektif. Business Model Canvas merupakan kerangka kerja yang digunakan untuk menggambarkan model bisnis melalui sembilan elemen utama, yaitu customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, dan cost structure. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dengan pendekatan studi kasus pada ide usaha mahasiswa berupa usaha minuman kopi kekinian. Data diperoleh melalui studi literatur dan analisis terhadap setiap elemen Business Model Canvas. Hasil penelitian menunjukkan bahwa penerapan Business Model Canvas membantu mahasiswa dalam memahami kebutuhan pelanggan, merancang strategi pemasaran, mengidentifikasi sumber pendapatan, serta mengelola sumber daya dan biaya usaha secara lebih sistematis. Selain itu, Business Model Canvas mempermudah proses evaluasi terhadap peluang dan tantangan usaha sebelum bisnis dijalankan. Dengan demikian, Business Model Canvas dapat menjadi alat yang efektif dalam mendukung perencanaan dan pengembangan ide usaha mahasiswa.
Co-Authors Alfiana Dayanti Ndruru Calvin Sahputra Buulolo Insandi, Arief Muhazir Nataniel Buala Theos Gulo Priska Eudia Agatha Buulolo