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All Journal Eastasouth Journal of Positive Community Services Horizon: Indonesian Journal of Multidisciplinary
Agus Usman
Universitas Pembangunan Jaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan UMKM Bir Pletok melalui Promosi Budaya Berbasis Interaksi Langsung Cynthia Sari Dewi; Novy Silvia Dewi; Syifa Hanifa Salsabil; Fitriyah Nurhidayah; Agus Usman; Farhan Ady Pratama
Eastasouth Journal of Positive Community Services Vol 4 No 03 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i03.571

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan eksposur produk UMKM Bir Pletok melalui promosi budaya berbasis interaksi langsung. Kegiatan dilaksanakan dalam forum ASEAN Future Sustainable Leaders (AFSL) di Taman Mini Indonesia Indah (TMII) dengan melibatkan peserta dari berbagai negara. Metode yang digunakan adalah pendekatan partisipatif melalui storytelling, penyajian produk, serta interaksi langsung antara peserta dan penyaji. Berdasarkan pengamatan selama kegiatan, peserta menunjukkan reaksi positif terhadap promosi Bir Pletok. Peserta tidak hanya memperoleh informasi, tetapi juga merasakan langsung karakteristik dan nilai budaya Bir Pletok. Selain itu, kegiatan ini turut mendukung pemberdayaan UMKM melalui peningkatan eksposur produk. Namun, evaluasi masih terbatas secara kualitatif dan keterlibatan mitra belum optimal. Oleh karena itu, kegiatan selanjutnya perlu dilengkapi dengan evaluasi yang lebih terstruktur dan keterlibatan mitra secara langsung.
Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Reni Dian Octaviani; Ratna Suminar; Agus Usman; Fani Rahmawati; Rijal Rosid; Lut Mafrudoh
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
Co-Authors Cynthia Sari Dewi Fani Rahmawati Farhan Ady Pratama Fitriyah Nurhidayah Lut Mafrudoh Novy Silvia Dewi Octaviani, Reni Dian Ratna Suminar Rijal Rosid Syifa Hanifa Salsabil