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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal IPTEK Bagi Masyarakat Jurnal Manajemen Bisnis Transportasi dan Logistik Journal of Accounting and Finance Management (JAFM) Indonesian Journal of Sustainability Accounting and Management JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Engagement: Jurnal Pengabdian Kepada Masyarakat Horizon: Indonesian Journal of Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Economics and Accounting Jurnal Pengabdian Masyarakat dan Penelitian Terapan KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Octaviani, Reni Dian
Institut Transportasi Dan Logistik Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG Firdaus, Muhammad Iqbal; Octaviani, Reni Dian; Yusnita, Indri
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 4, No 2 (2017): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v4i2.98

Abstract

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni Dian
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 2 (2015): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG Muhammad Iqbal Firdaus; Reni Dian Octaviani; Indri Yusnita
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 4, No 2 (2017): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v4i2.98

Abstract

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah Hanifah; Aswanti Setyawati; Reni Dian Octaviani
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 2 (2015): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
FACTORS AFFECTING THE QUALITY OF ONLINE RELATIONSHIPS AND ITS CONSEQUENCES ON SHOPEE AND LAZADA E-MARKETPLACE CUSTOMERS Gugyh Susandy; Reni Dian Octaviani; Diana Sari; Dinar Hoerun Nisa
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 3 No. 2 (2022)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to test a model to predict antecedents and consequences of relationship quality in online purchases. Novelty: The importance of this research for the online community is to provide a series of the quality of online relationships factors and the consequences for the quality of online relationships so that e-marketplaces can choose suitable guidelines to maintain their relationships with online customers and ultimately gain customer participation in creating value and strengthen competitive status. Research Methods: This research used explanatory survey method. The hypothesis was tested using the Partial Significance Test. Finding/Results: The results showed that the online system quality and social ties have a positive effect on the online relationships quality. While the results of the research variables of online service quality, online information quality, financial influence, structural ties and vendor reputation have no influence on the online relationships quality. The results also show that the online relationships quality has a positive effect on electronic word of mouth, online customer loyalty, and online customer reviews. Limitations / implications in this research, the online relationships quality is considered a construct that includes trust, commitment and satisfaction with the relationship. However, to achieve more accurate results, further researchers can investigate the separate impact of each dimension of relationship quality (commitment, trust, and satisfaction).
FORMING HALAL TO BRAND? FACTORS AFFECTING CONSUMER'S INTENTION TO BUY HALAL BRANDS Gugyh Susandy; Reni Dian Octaviani; Rita Komaladewi; Susi Yasmin
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 3 No. 2 (2022)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Around the world, many consumers (e.g. Muslim consumers) look for halal brands. The benefits of halal products affect consumer attitudes and behavior in terms of intention to buy halal products and willingness to pay for halal products (Azizi and Chok, 2013). The purpose of this study is to see the factors that influence consumer intention to buy halal brands. It was carried out by determining the branding instrument (brand image, perceived brand quality, brand satisfaction, brand loyalty, and brand loyalty) on the research questionnaire to explain the purchasing behavior of halal brands. Novelty: Indonesia and Malaysia are countries which are potential for not only halal food market, but also as a producer. However, the opportunity as a producer has not been fully utilized. Research Methods: This research used explanatory survey method, data were collected by means of an online questionnaire from sample of 52 respondents consisting of 47 Indonesian respondents (Bandung, Subang, Jakarta, Cianjur, Semarang, Yogyakarta and Majalengka Regent) and 5 Malaysian respondents (students of KUIS, Selangor) and analyzed using SPSS 22. Finding/Results: The research shows that brand image, brand perceived quality, brand satisfaction, brand trust, and brand loyalty have positive effect on brand purchase intention.
KAPASITAS APRON DI BANDAR UDARA INTERNASIONAL ADISUTJIPTO YOGYAKARTA Reni Dian Octaviani; Winy Nuwita; Agus Setiawan
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 2 (2018): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i2.842

Abstract

The purpose of this study is to investigate parking stand on apron capacity in occupied time. The method of this study was field research and library research. The data was analyzed by using queue theory. The result of this study shows that P, as a level of service facility in occupied time, is 83.33%. Po, probability of 0 planes in queue, is 80%. Lq (average planes in queue in occupied time) is 2.44 planes each hour. Ls (number of planes in total system in occupied time)is 15.77 planes each hour. Wq (average time in queue) in occupied time is 15 minutes. Ws (the average time in queue total system) in occupied timeis 95 minutes. Based on the data, parking stand at international airport Adisutjipto Yogyakarta is not optimal because the number of flight is too crowded in occupied time. It causes the queue of planes at the airport.
Pemberdayaan Masyarakat Melalui Pelatihan Basic Cargo Bagi SMKA Lampung dan SMKN 4 Depok Wynd Rizaldy; Mustika Sari; Reni Dian Octaviani
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 4 No. 3 (2023): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v4i2.318

Abstract

The background of this training comes from the necessity to provide Aviation students in the transportation and logistics field with knowledge concerning Basic Cargo in the aviation industry. The purpose of this Community empowerment service is to enrich the students' knowledge, preparing them for future employment in the airline industry, and certifying them with Basic Cargo knowledge in compliance with applicable regulations. This service activity was conducted from June 12 to 14, 2022, for SMK Aviation Branti Lampung and SMKN 4 Depok. The method used for implementing this service involved conducting training through relaxed but focused conversations using online media, specifically Zoom, with the students. The results of this service indicated that the students' understanding improved from 44% to 90%, as shown in the pre and post-tests conducted among 30 participants from SMK Lampung and Depok. The understanding level increased by an average of 46%.
THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Muhammad Risal Tawil; Sandi Setiadi; Esti Tri Endarwati; Reni Dian Octaviani; Eva Yuniarti Utami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content
Sosialiasi Consumer Behavior Kepada Konsumen Usia Muda: Menjadi Konsumen yang Cerdas Lermatan, Edwin; Firdaus, Muhammad Iqbal; Widyanto, Prima; Ghafar, Abdul; An, Charles; Octaviani, Reni Dian
Jurnal Abdimas Transportasi & Logistik Vol. 3 No. 2 (2023): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v3i2.1490

Abstract

This activity aims to provide socialization to young consumers about understanding the basic concepts of consumer behavior to help increase their confidence in making purchasing decisions as smart consumers. The activity was conducted at SMA 81 Jakarta involving 31 class X students. Pretest and post-test in the form of online questionnaires were administered before and after the socialization. Descriptive analysis and paired t-test were perfomed to analyze the data. The results of the analysis showed an increase in participants' understanding of the concept of consumer behavior in order to become smart consumers. The paired t-test showed that the difference in understanding scores before and after socialization showed a significant increase. The implication of this activity can be the basis for the development of similar extension programs in the educational environment, to equip the younger generation with knowledge and practical skills in dealing with the dynamics of consumer behavior.
Co-Authors Agus Setiawan Agus Sulistiyono Agus Usman Agusinta, Lira Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Alfarizi Nasution, Nursery Ali, R Iskandar Anashkina, Nataliia Andre Prananto Asep Ali Thabah, Asep Ali Aswanti Setyawati Banjarnahor, Astri Rumondang Budi Setiawan, Edhie Cecep Pahrudin, Cecep Charles AN, Charles Deni Agus Kurniawan Deni Deni, Deni Agus Kurniawan Diana Sari Dinar Hoerun Nisa Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edi Abdurachman Eduard Alfian Syamsya Sijabat Edwin Lermatan, Esternilus Endarwati, Esti Tri Esternilus Edwin Lermatan Esti Tri Endarwati Euis Saribanon, Euis Eva Yuniarti Utami Evi Herawati Fani Rahmawati Ghafar, Abdul Gugyh Susandy Hanifah Hanifah hanifah hanifah Herino Herino Herino, Herino Ika Utami Yulihapsari Indri Yusnita Indri Yusnita, Indri Indriyati Indriyati Irwan Chairuddin Jermanto Setia Kurniawan Jermanto Setia Kurniawan Juliater Simamarta Juliater Simarmata Juliater Simarmata Juliater Simarmata Juliater Simarmata Lermatan, Edwin Lira Agusinta Lut Mafrudoh M. Arif Hernawan Mafrudoh, Lut Muhamad Risal Tawil Muhammad Iqbal Firdaus Muhammad Iqbal FIrdaus, Muhammad Mustika Sari Mustika Sari Mustika Sari, Mustika Nursery Alfaridi S Nasution Prananto, Andre Prihassyaira, Aditiya Dwi Primadi Candra Susanto R Iskandar Ali Rahmawati, Fani Ratna Suminar Riffat, Muhammad Rijal Rosid Rita Komaladewi Rosid, Rijal Sandi Setiadi Sarinah Sihombing Sarinah Sihombing Setiadi, Sandi Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Suminar, Ratna Susi Yasmin Undang Juju Usman, Agus Utami, Eva Yuniarti Widyanto, Prima Winy Nuwita Wynd Rizaldy Yosi Pahala Yosi Pahala Yosi Pahala, Yosi Yulianti Keke Yuliantini Yuliantini Zaenal Abidin Zaenal Abidin