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CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG Firdaus, Muhammad Iqbal; Octaviani, Reni Dian; Yusnita, Indri
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 4, No 2 (2017): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v4i2.98

Abstract

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni Dian
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 2 (2015): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG Muhammad Iqbal Firdaus; Reni Dian Octaviani; Indri Yusnita
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 4, No 2 (2017): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v4i2.98

Abstract

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah Hanifah; Aswanti Setyawati; Reni Dian Octaviani
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 2 (2015): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
KAPASITAS APRON DI BANDAR UDARA INTERNASIONAL ADISUTJIPTO YOGYAKARTA Reni Dian Octaviani; Winy Nuwita; Agus Setiawan
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 2 (2018): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i2.842

Abstract

The purpose of this study is to investigate parking stand on apron capacity in occupied time. The method of this study was field research and library research. The data was analyzed by using queue theory. The result of this study shows that P, as a level of service facility in occupied time, is 83.33%. Po, probability of 0 planes in queue, is 80%. Lq (average planes in queue in occupied time) is 2.44 planes each hour. Ls (number of planes in total system in occupied time)is 15.77 planes each hour. Wq (average time in queue) in occupied time is 15 minutes. Ws (the average time in queue total system) in occupied timeis 95 minutes. Based on the data, parking stand at international airport Adisutjipto Yogyakarta is not optimal because the number of flight is too crowded in occupied time. It causes the queue of planes at the airport.
Pemberdayaan Masyarakat Melalui Pelatihan Basic Cargo Bagi SMKA Lampung dan SMKN 4 Depok Wynd Rizaldy; Mustika Sari; Reni Dian Octaviani
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 4 No. 3 (2023): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v4i2.318

Abstract

The background of this training comes from the necessity to provide Aviation students in the transportation and logistics field with knowledge concerning Basic Cargo in the aviation industry. The purpose of this Community empowerment service is to enrich the students' knowledge, preparing them for future employment in the airline industry, and certifying them with Basic Cargo knowledge in compliance with applicable regulations. This service activity was conducted from June 12 to 14, 2022, for SMK Aviation Branti Lampung and SMKN 4 Depok. The method used for implementing this service involved conducting training through relaxed but focused conversations using online media, specifically Zoom, with the students. The results of this service indicated that the students' understanding improved from 44% to 90%, as shown in the pre and post-tests conducted among 30 participants from SMK Lampung and Depok. The understanding level increased by an average of 46%.
THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Muhammad Risal Tawil; Sandi Setiadi; Esti Tri Endarwati; Reni Dian Octaviani; Eva Yuniarti Utami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content
The Effect of Technology Acceptance, Electronic Words of Mouth, and Trust on Airlines Ticket Purchase Decision Reni Dian Octaviani; Aisyah Rahmawati; Undang Juju; Edi Abdurachman; Ika Utami Yulihapsari
Indonesian Journal of Sustainability Accounting and Management Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v8i2.993

Abstract

This study aims to investigate the impact of technology acceptance (UTAUT) variables, Electronic Word of Mouth (EWOM), and trust on online airline ticket purchasing decisions in Indonesia. A purposive sampling technique was employed to collect data from 253 respondents through an online survey. The study utilized structural equation modeling to analyze the data. The findings reveal that performance expectancy, effort expectancy, facilitating conditions, and EWOM significantly influence online purchase decisions, while social influence has no significant impact. Trust emerges as a critical mediator in the relationship between these variables and purchasing decisions. This study contributes to the understanding of online consumer behavior and provides valuable insights for airline companies and online travel agencies to enhance their strategies. By extending the UTAUT model with EWOM and trust, this research offers a deeper understanding of online airline ticket purchasing behavior in the Indonesian context.