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All Journal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Eastasouth Journal of Positive Community Services
Tifani Dame Hasany
Universitas Mataram, Indonesia
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kapasitas Mitra UMKM Literasi Digital Isra Dewi Kuntary Ibrahim; Khairul Mujahidi; Tifani Dame Hasany; Baiq Krisnina Maharani Putri; Dinis Cahyaningrum; ⁠Ni Wayan Adelia Mutiara Asri; Dhanny Safitri
Eastasouth Journal of Positive Community Services Vol 4 No 03 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i03.587

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) merupakan salah satu sektor ekonomi yang mampu bertahan dalam goncangan krisis ekonomi. Adapun tujuan dari kegiatan pengabdian ini yaitu untuk meningkatkan literasi digital dan pemasaran online, memberikan keterampilan praktis dalam pembuatan konten pemasaran digital dan strategi branding, mendorong mitra menggunakan media sosial secara optimal, dan pemanfaatan aplikasi keuangan digital untuk pencatatan keuangan. Metode pengabdian ini berupa lokakarya (workshop) sehari. Adapun hasil kegiatan ini Adalah terlihat peningkatan pengetahuan literasi digital mitra pengabdian: mitra mampu memahami konsep dasar pemasaran digital, mitra mulai mengenal fungsi dan manfaat berbagai platform media sosial untuk bisnis, mitra terampil dalam pembuatan konten dan branding, mampu menggunakan media sosial dengan aktif dan menggunakan aplikasi keuangan dalam pencatatan pemasukan dan pengeluaran usaha.
Edukasi dan Pelepasan Penyu untuk Konservasi Ekosistem Pesisir Pantai Nipah Berkelanjutan Baiq Handayani Rinuastuti; Siti Nurmayanti; Mohammad Najib Roodhi; Abdurrahman; Tifani Dame Hasany; Isra Dewi Kuntari Ibrahim; Zefanya Andryan Girsang; Nurul Faradila
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): April
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i1.3988

Abstract

The community-based conservation program at Nipah Beach, North Lombok, was implemented to address significant threats to sea turtles, including illegal hunting, habitat destruction, marine pollution, and poorly managed tourism. The program involved collaboration between universities, the Turtle Conservation Community (TCC) Nipah, and local stakeholders. Key activities included public education, hatchling release, beach clean-ups, and eco-tourism development, conducted systematically through preparation, implementation, and evaluation stages. The program successfully released 1,752 hatchlings, reduced marine plastic waste by 40%, and increased community awareness of conservation by 27%. Despite challenges such as limited public understanding (43%) and restricted tourism capacity, the program achieved notable ecological, social, and economic benefits. Future potential lies in developing educational tourism packages and innovative waste management strategies, demonstrating the importance of integrating conservation, education, and community empowerment for sustainable biodiversity protection.
Co-Authors Abdurrahman Baiq Handayani Rinuastuti Baiq Krisnina Maharani Putri Dhanny Safitri Dinis Cahyaningrum Isra Dewi Kuntari Ibrahim Isra Dewi Kuntary Ibrahim Khairul Mujahidi Mohammad Najib Roodhi Nurmayanti, Siti Nurul Faradila Zefanya Andryan Girsang ⁠Ni Wayan Adelia Mutiara Asri