Melvi Yansi
Universitas Prof. Dr. Hazairin, SH Bengkulu

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Dampak Struktur Modal, Intellectual Capital, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Mediasi Pada Sub Sektor Logam Bei Periode 2020–2024 Ghina Salsabila; Melvi Yansi; Eko Wediyanto
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9590

Abstract

Penelitian ini bertujuan untuk menganalisis dampak struktur modal, intellectual capital, dan ukuran perusahaan terhadap nilai perusahaan dengan profitabilitas sebagai variabel mediasi pada perusahaan sub sektor logam yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024. Penelitian menggunakan pendekatan asosiatif kausal dengan data sekunder berupa laporan keuangan tahunan. Populasi penelitian terdiri dari 16 perusahaan, dan melalui purposive sampling diperoleh 7 perusahaan sebagai sampel dengan 35 unit analisis. Analisis data menggunakan regresi data panel dan analisis jalur (path analysis) dengan dua model persamaan substruktur yang diolah menggunakan perangkat lunak EViews 13. Pemilihan model terbaik menggunakan Uji Chow dan Uji Hausman yang menetapkan Fixed Effect Model (FEM) untuk Substruktur 1, sedangkan Common Effect Model (CEM) dipilih untuk Substruktur 2 berdasarkan Uji Lagrange Multiplier. Hasil pengujian asumsi klasik menunjukkan model telah memenuhi syarat normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi. Temuan penelitian menunjukkan bahwa intellectual capital berpengaruh positif dan signifikan terhadap nilai perusahaan (koefisien = 0,006730; p = 0,027), sedangkan struktur modal dan ukuran perusahaan tidak berpengaruh signifikan terhadap nilai perusahaan. Struktur modal berpengaruh positif dan signifikan terhadap profitabilitas (koefisien = 0,106739; p = 0,000), sementara intellectual capital dan ukuran perusahaan tidak berpengaruh signifikan terhadap profitabilitas. Profitabilitas tidak berpengaruh signifikan terhadap nilai perusahaan (p = 0,327). Hasil analisis jalur menggunakan uji Sobel mengkonfirmasi bahwa profitabilitas tidak mampu memediasi hubungan antara struktur modal, intellectual capital, dan ukuran perusahaan terhadap nilai perusahaan. Temuan ini mengindikasikan bahwa investor di sektor logam lebih memberikan apresiasi terhadap efisiensi aset tak berwujud dibandingkan struktur pendanaan maupun skala aset perusahaan selama periode pengamatan.
DETERMINAN KEPUTUSAN PEMBELIAN DITINJAU DARI ASPEK EKUITAS MEREK DAN KUALITAS PRODUK Setya Mariana; Veny Puspita; Melvi Yansi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of brand equity and product quality on motorcycle purchase decisions at the Astra Honda Dealership in Tanah Patah, Bengkulu City. This research is motivated by the highly competitive automotive industry, which requires companies to build strong brand equity and maintain product quality to enhance consumer purchasing decisions. The independent variables in this study are brand equity and product quality, while the dependent variable is the purchase decision. The research method used is a quantitative method with an associative approach. The population in this study was all consumers who purchased Honda motorcycles at the Astra Honda Dealership in Tanah Patah, Bengkulu City. The sampling technique used purposive sampling with a sample size of 150 respondents. Data collection was carried out through a questionnaire using a Likert scale. The data analysis method used was Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 4 software.The results showed that brand equity had a positive and significant influence on the purchase decision for Honda motorcycles at the Astra Honda Dealership in Tanah Patah, Bengkulu City. Product quality also had a positive and significant influence on purchase decisions. Furthermore, brand equity and product quality simultaneously significantly influenced consumer purchase decisions. This indicates that the better consumers' perceptions of Honda brand equity and product quality, the higher their purchase decisions. Keywords: Brand Equity, Product Quality, Purchase Decision, Astra Honda Dealership.
PENGARUH PELAYANAN, FLEKSIBILITAS PEMBAYARAN DAN PERSYARATAN PINJAMAN KREDIT TERHADAP MINAT MENGGUNAKAN LEASING FIF CABANG KETAHUN Jeni Setiawati; Melvi Yansi; Eko Wediyanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research is entitled The Influence of Service, Payment Flexibility and Credit Loan Requirements on Interest in Using Leasing Fif Branch Ketahun. The research population is all customers who take out FIF Branch Leasing credit loans, and is determined as a sample of 120 people. The data collection technique uses questionnaires and data analysis using SEM. The results of this study prove that the service has a positive and significant effect on the interest in using FIF leasing. The results of the analysis show that the services provided by the leasing party FIF Ketahun Branch make a real contribution to increasing the interest of oil palm farmers. Payment flexibility has the strongest positive and significant effect on interest in using FIF leasing. Loan terms have a positive and significant effect on interest in using FIF leasing. Service, payment flexibility, and loan terms simultaneously affect interest in using FIF leasing. Simultaneously, the three independent variables were able to explain 61.5% of the variation in customer interest in Ketahun's District (R-Square 0.615). This confirms that the combination of excellent service, adaptive payment system, and simple requirements procedures is a very effective and powerful strategy in encouraging oil palm smallholders' interest in using FIF Ketahun's Branch leasing services. Keywords: Service, payment flexibility, loan terms and interest in reuse
FAKTOR PENENTU TERHADAP MINAT INVESTASI DI PASAR MODAL Riana Tri Mukti; Idham Lakoni; Melvi Yansi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine whether financial literacy, financial efficacy, and technological development influence investment interest in the capital market among students in Bengkulu City. This study uses a quantitative explanatory research method to determine the influence of the independent and dependent variables. The sample size in this study was 150. The analysis used in this study is Smartpls Version 4 2026. The results of the path coefficient analysis show that Financial Literacy (X₁) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.478, t-statistic 6.586 (>1.96), and p-value 0.000 (<0.05). Financial efficacy (X2) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.119, t-statistic 5.872 (>1.96), and p-value 0.000 (<0.05). Technological development (X3) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.323, t-statistic 5.626 (>1.96), and p-value 0.000 (<0.05). Simultaneously, the three independent variables (X₁, X₂, X₃) influence the investment interest of students in Bengkulu City (Y) with an R-squared value of 0.840 and an Adjusted R-squared value of 0.837. This means that 84.0% of the variation in investment interest is explained by this model, while 16.0% is influenced by external factors. The partial effect indicates a dominant order: Financial Literacy (47.8%) > Financial Efficacy (11.9%) > Technological Development (32.3%), with all p-values ​​0.000. Keywords: Financial Literacy, Financial Efficacy, Technological Development, and Investment Interest