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All Journal Jurnal Manajemen Bisnis dan Kesehatan
Agung Wijoyo
Faculty of Economics and Business, Islamic University of Bandung & Faculty of Economics and Business, Pamulang University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Value Co-Creation in AI-Based Technology Adoption: From Service-Dominant Logic to Intelligent Digital Ecosystems Agung Wijoyo; Sri Suwarsi; Tasya Aspiranti
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 4 (2026): Vol.2 No.4 2026 April-June
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i4.66

Abstract

The rapid expansion of AI-enabled digital ecosystems has shifted technology adoption from purely functional evaluation to interactive, personalized, and co-created user experiences. However, existing studies remain largely rooted in cognitive perspectives and have not fully addressed the roles of va lue co-creation, perceived value, psychological ownership, and relational engagement. This study conducts a systematic literature review with thematic analysis to examine the evolution of value co-creation from Service-Dominant Logic to intelligent digital ecosystems and its implications for AI-based technology adoption. Findings reveal that adoption increasingly occurs through ecosystem interaction, participatory engagement, and personalization rather than solely functional assessment. Key mechanisms shaping adoption intention include perceived value, psychological ownership, ecosystem trust, and relational engagement. The study contributes by extending traditional technology acceptance models toward an ecosystem-based perspective grounded in value co-creation and intelligent digital interaction. Practically, it offers insights for organizations and platform providers in designing AI-enabled ecosystems that enhance engagement, trust, and sustainable adoption.
Tawhid-Based Philosophy of Management Science: Integrating Value Co-Creation and Digital Marketing Strategy in an Extended Technology Acceptance Model for Secondary Education Agung Wijoyo; Harits Nu'man; Tasya Aspiranti; Sri Suwarsi; Nunung Nurhayati; Ima Amaliah; Muhardi; Rini Lestari; Dede R Oktini
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 3 (2026): Vol.2 No.3 2026 January-March
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i3.61

Abstract

Introduction: Urban secondary teachers in Muslim-majority contexts face 28% intention-behavior gaps in technology adoption despite digital infrastructure. Western models like TAM and VCC show limited efficacy where Islamic management philosophy remains underexplored. Methods: Qualitative conceptual study synthesizing tauhid-based grand theory, Value Co-Creation middle-range constructs, and Extended TAM applications through systematic literature review and thematic analysis of peer-reviewed publications (2020-2025). Results: Tauhid managerial integration dominates (68% literature), amanah-shura moderated VCC yields 35% higher Islamic compatibility, TAMISE achieves R²=0.67 actual use. DARTA framework (Dialogue, Access, Risk, Transparency, Amanah) bridges philosophical-empirical domains. Discussion/Conclusion: Tauhid-VCC-TAM continuum resolves epistemological fragmentation. Managerial implications advocate shura councils for platform co-design; policy recommends Islamic compatibility metrics in digital literacy programs. PLS-SEM validation needed across Muslim contexts.
Co-Authors Dede R Oktini Harits Nu'man Ima Amaliah Muhardi Nunung Nurhayati Rini Lestari Sri Suwarsi Sri Suwarsi Tasya Aspiranti Tasya Aspiranti