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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Arvita Rachmawaty
Universitas Mulawarman
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Peningkatan Kualitas Pelayanan Informasi Wisata Bukit Mahoni Melalui Optimalisasi Platform Bit.Ly sebagai Media Informasi Terintegrasi Fatima Fatima; Aisyah Taskia; Annisa Ramadhani; Renata Renata; Mareva Rayhanah Putri; Arvita Rachmawaty; Sugeng Raharjo
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0c0wgp49

Abstract

The development of digital media has significantly influenced the way tourism managers deliver information to the public. Social media is no longer used only as a means of communication, but also as a tool to support tourism promotion and information services so that they can be more easily accessed by potential visitors. Bukit Mahoni Tourism in Bangun Rejo Village has utilized several social media platforms as promotional media; however, the available information is still spread across various platforms, requiring visitors to open multiple applications to obtain the information they need. This condition makes access to information less practical and has not yet been supported by a digital user activity monitoring system. This community service activity aims to help improve the quality of tourism information services through the optimization of the Bit.ly platform as an integrated information medium. The activity was carried out using a participatory approach involving Pokdarwis Mentari as the tourism management group. The stages of the activity included field surveys, platform design and implementation, management assistance, as well as program monitoring and evaluation. The results showed that all tourism information was successfully integrated into a single digital link that is easier for visitors to access. During the monitoring period from February 17 to May 17, 2026, the digital information link recorded 301 views and 255 engagements, with an engagement rate of 84.7%. These findings indicate that the implemented information media was quite effective in helping visitors obtain tourism information more quickly and practically. In addition, tourism managers also became capable of independently managing digital information and utilizing simple analytical features to support more effective and sustainable digital-based tourism promotion activities.
THE IMPACT OF SOCIAL MARKETING ON LIBERICA COFFEE BRANDING IN INCREASING CONSUMPTION INTENTION Gusti Noorlitaria Achmad; Dwi martiyanti; Arvita Rachmawaty; Purwadi; Muhammad Wasil
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19635

Abstract

This study aims to analyze the effect of social marketing on consumption intention toward Liberica coffee in East Kalimantan, with branding serving as a mediating variable. As a local commodity, Liberica coffee has considerable potential; however, it remains less favored among the younger generation. Therefore, a social marketing approach is considered strategic in constructing social and emotional narratives that foster awareness, trust, and preference for local products. This study uses quantitative research methods with survey techniques by involving 120 youth respondents in East Kalimantan. The results were calculated by the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that social marketing has a positive impact on both branding and consumption intention. In addition, brand also plays a strong impact on consumption intention and is found to mediate the relationship of social marketing and consumption intention. The results have theoretical and practical implications for MSME actors, as well as stakeholders to achieve the best social massages wrapped on an authentic and personal branding strategies to increase the consumption of Liberica coffee.
Co-Authors Aisyah Taskia Annisa Ramadhani Dwi Martiyanti Fatima Fatima Gusti Noorlitaria Achmad Mareva Rayhanah Putri Muhammad Wasil Purwadi Renata Renata Sugeng Raharjo