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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat
Gayuh Abdi Mahardika
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PEMBERDAYAAN EKONOMI WARGA MELALUI DIGITALISASI UMKM BERBASIS PELATIHAN LITERASI DIGITAL DI KELURAHAN KREMBANGAN UTARA Bayu Priambodo; Adam Idhofi; Chantikha Diva; Fatimah Salsa; Gayuh Abdi Mahardika; Moch Iqbal Putra; M. Akmal Fahmi; Nadira Nathania; Sausan Syarifatul Ajuj; Nelvina Putri Christanti, Theresia
ABIDUMASY Vol 7 No 2 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v7i2.10130

Abstract

The digitalization assistance program for MSMEs (Micro, Small, and Medium Enterprises) in Krembangan Utara Subdistrict, Surabaya, initiated by Community Service Team 16 of UPN "Veteran" East Java, aimed to enhance digital literacy and technology adoption among micro entrepreneurs. Using a participatory door-to-door approach, the program included activities such as registering businesses on Google Maps, activating QRIS for cashless payments, and onboarding to digital food delivery platforms like GoFood and ShopeeFood. The implementation showed a highly positive response, with many MSMEs experiencing increased business visibility and more efficient transactions. However, the program also encountered obstacles, such as limited digital devices and cultural resistance, especially among older business owners. This initiative highlights the need for sustained support through regular training, accessible digital information centers, and the involvement of local community cadres. Overall, the program contributes to community empowerment and presents a scalable model for similar regions with comparable socio-economic characteristics. Keywords​: ​​ MSME digitalization, door-to-door mentoring, digital literacy, digital transformation, community empowerment
Co-Authors Adam Idhofi Bayu Priambodo Chantikha Diva Fatimah Salsa M. Akmal Fahmi Moch Iqbal Putra Nadira Nathania Nelvina Putri Christanti, Theresia Sausan Syarifatul Ajuj