PEMBERDAYAAN EKONOMI WARGA MELALUI DIGITALISASI UMKM BERBASIS PELATIHAN LITERASI DIGITAL DI KELURAHAN KREMBANGAN UTARA

Bayu Priambodo
Adam Idhofi
Chantikha Diva
Fatimah Salsa
Gayuh Abdi Mahardika
Moch Iqbal Putra
M. Akmal Fahmi
Nadira Nathania
Sausan Syarifatul Ajuj
Nelvina Putri Christanti, Theresia

ABIDUMASY : Jurnal Pengabdian kepada Masyarakat
Vol 7 No 2 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT

The digitalization assistance program for MSMEs (Micro, Small, and Medium Enterprises) in Krembangan Utara Subdistrict, Surabaya, initiated by Community Service Team 16 of UPN "Veteran" East Java, aimed to enhance digital literacy and technology adoption among micro entrepreneurs. Using a participatory door-to-door approach, the program included activities such as registering businesses on Google Maps, activating QRIS for cashless payments, and onboarding to digital food delivery platforms like GoFood and ShopeeFood. The implementation showed a highly positive response, with many MSMEs experiencing increased business visibility and more efficient transactions. However, the program also encountered obstacles, such as limited digital devices and cultural resistance, especially among older business owners. This initiative highlights the need for sustained support through regular training, accessible digital information centers, and the involvement of local community cadres. Overall, the program contributes to community empowerment and presents a scalable model for similar regions with comparable socio-economic characteristics. Keywords​: ​​ MSME digitalization, door-to-door mentoring, digital literacy, digital transformation, community empowerment