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All Journal International Journal of Management Science and Information Technology (IJMSIT) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen
Yanti Mayasari Ginting
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Effect of Employee Engagement Dimensions on Organizational Commitment in Small and Medium Enterprises in Indonesia Yanti Mayasari Ginting; Paulus Perey Untajana; Anthoneta Kopong
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7160

Abstract

Employee engagement shapes the level of organizational commitment in small and medium-sized enterprises (SMEs) in Indonesia. Workers who form strong emotional connections to their responsibilities, actively assess their tasks, and participate consistently in daily operations tend to exhibit higher accountability and loyalty toward their organization. This study examines the relationship between emotional, cognitive, and behavioral engagement and organizational commitment among SME employees. A quantitative survey was conducted with 120 participants selected through purposive sampling. Data were gathered via a combination of online and in-person questionnaires. Analysis using SPSS included descriptive statistics, validity and reliability assessments, assumption testing, and multiple linear regression. Results indicate that all forms of engagement correlate positively with organizational commitment, with behavioral engagement showing the most significant impact. Employees who engage actively in their work demonstrate greater persistence in supporting organizational goals. These findings suggest that deliberate efforts to enhance engagement across multiple dimensions can strengthen stability and operational continuity in SMEs.
Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1973

Abstract

This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.
Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1973

Abstract

This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.
Co-Authors Anthoneta Kopong Indri Yovita Mardiah Mardiah Paulus Perey Untajana