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Ahmad Kurniawan
Politeknik Pariwisata Palembang
Economics, Econometrics & Finance Education Environmental Science Social Sciences

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TIKTOK CONTENT PATTERN: CONTENT SIMILARITY AS A STEP TO INCREASE THE ATTRACTIVENESS VISITS TOURIST DESTINATIONS Ahmad Kurniawan; Alba Romizal; Muhammad Iqbal Djohan
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

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This research on “TikTok Content Pattern: Content similarity as a step to increase the attractiveness visits tourist destinations” aims to understand and analyze the visual content patterns used by influencers on TikTok in the context of promoting nature tourism destinations. The main focus of the research is on five major themes, namely Visual Aesthetics, Visual Storytelling, Visual of Nature Awesome Beauty, Visual Interaction, and Visual Branding and Identity. Through a thematic analysis approach, this research delves deeper into the key elements contained within each theme, including how visual aesthetics create appeal, how visual storytelling builds a strong narrative, and how visual elements can motivate TikTok users to explore natural tourism destinations. The results of this study provide insight into effective strategies for using visual elements on the TikTok platform to increase user engagement and promote natural tourism destinations. The practical implications of this research can provide valuable guidelines for tourism and marketing practitioners to optimally utilize TikTok's potential to increase the attractiveness of customer visits to natural tourism destinations.
BEYOND DIRECTIONS: HOW TOUR GUIDES SHAPE CULTURAL INTERPRETATION AND VISITOR ENGAGEMENT AT CULINARY FESTIVALS Debi Rusmiati; Ahmad Kurniawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Culinary festivals have increasingly emerged as important platforms for cultural tourism, offering visitors opportunities to engage with local heritage through food-based experiences. However, limited attention has been given to the role of tour guides in shaping cultural interpretation and visitor engagement within culinary festival settings. This study aims to examine how tour guides influence visitors’ cultural understanding and engagement at the Festival Kuliner Legendaris Jakarta. Adopting a qualitative case study approach, data were collected through in-depth semi-structured interviews, participant observation, and document analysis involving tour guides, festival visitors, and event organizers. The data were analyzed using thematic analysis to identify patterns related to guiding practices and visitor experiences. The findings reveal that tour guides play a significant role as cultural interpreters, storytellers, and experience curators by contextualizing local culinary heritage through interpretive narratives and interactive communication. These practices enhance visitors’ cultural appreciation, emotional connection, and overall engagement with the festival experience. This study contributes to tourism and event management literature by extending the understanding of tour guides’ roles in culinary festival contexts and provides practical insights for festival organizers and destination managers in designing culturally meaningful and engaging culinary tourism experiences.
Co-Authors Alba Romizal Debi Rusmiati Muhammad Iqbal Djohan