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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Journal of Tourism Sustainability
Budi Wibowo
Politeknik Pariwisata Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Potential Attractiveness of Coffee Agro-Tourism in Jarai Sub-District, Lahat Regency Meisya Anggraini; Pelliyezer Karo Karo; Andhika Chandra Lesmana; Budi Wibowo
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6496

Abstract

Nowadays, to preserve coffee, many coffee plantations are developed into agritourism so that tourists are interested in visiting coffee plantations. The purpose of agritourism is not only for recreation, but also to gain new experiences, knowledge, and business relationships in agriculture. The purpose of this study was to determine the Potential Attractiveness of Coffee Agro-tourism in Jarai District, Lahat Regency. The research method used in this research is Qualitative research method. The results obtained show that Jarai District has great potential in the coffee agritourism sector. Despite having significant potential, the development of agritourism in Jarai District faces several challenges, such as limited accessibility to the plantation area, lack of supporting tourism facilities such as lodging and dining, and lack of promotion. The people of Jarai Sub-district, especially the coffee farmers, show great interest in participating in the development of coffee agritourism. Based on the SWOT analysis, optimal development strategies include improving facilities and accessibility, diversifying tourism products and experiences, and strengthening digital promotion.
Enhancing Festival Event Quality Through Trend-Driven Innovation in Regional Indonesia Handika Fikri Pratama; Muh Yahyaddin; Muhmmad Iqbal; Ahmad Kurniawan; Rahmi Fadhela; Budi Wibowo; Suhairi Hazisma
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.149

Abstract

This study investigates the stagnation in the conceptual execution of the Sagarurung Festival in the PALI Regency (Penukal Abab Lematang Ilir), which has remained largely unchanged over time and failed to incorporate contemporary trends and innovations. This lack of novelty has reduced visitor engagement, particularly among the younger demographic. To address this, the research explores how trend-driven innovation, operationalized through four core variables: strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols, and rich festival activities, can enhance the attractiveness and quality of regional festivals. A quantitative approach using Structural Equation Modeling (SEM) was employed, with data collected from 285 festival attendees. The analysis revealed a statistically significant influence of a strong festival atmosphere on the three other variables. These findings support the development of a comprehensive event model that integrates emerging trends into local cultural contexts to revitalize festival experiences. Theoretically, this study extends event management literature by introducing trend-driven innovation as a strategic framework for enhancing the relevance and competitiveness of regional festivals. It offers a scalable model that can inform policy and practice in similar socio-cultural settings, contributing to increased tourism and sustained cultural preservation.
Co-Authors Ahmad Kurniawan Andhika Chandra Lesmana Handika Fikri Pratama, Handika Fikri Meisya Anggraini Muh Yahyaddin Muhmmad Iqbal Pelliyezer Karo Karo Rahmi Fadhela Suhairi Hazisma