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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Equivalent: Jurnal Ilmiah Sosial Teknik
Agustinus Nugroho
Universitas Ciputra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Aktivitas Marketing Terhadap Niat Pembelian Makanan Secara Online Melalui Brand Awareness Dan Customer Trust Pada Restoran: Studi Pada Mahasiswa Serghi Wenas; Leonard Alfredo Da Costa Rao; Agustinus Nugroho
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.11059

Abstract

Perkembangan teknologi informasi telah mendorong transformasi besar dalam perilaku konsumen, termasuk dalam industri kuliner. Aktivitas marketing yang dilakukan restoran kini tidak hanya terbatas pada promosi tradisional, tetapi juga mencakup berbagai strategi digital untuk menjangkau konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas marketing terhadap minat pembelian makanan secara online, dengan mempertimbangkan peran brand awareness dan customer trust sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif melalui penyebaran kuesioner kepada mahasiswa pengguna layanan pesan-antar makanan daring di sekitar lingkungan kampus di Surabaya. Hasil penelitian menunjukkan bahwa aktivitas marketing berpengaruh positif terhadap brand awareness dan customer trust, yang pada akhirnya meningkatkan minat pembelian. Temuan ini menekankan pentingnya strategi pemasaran yang efektif untuk meningkatkan daya saing restoran dalam menghadapi perubahan perilaku konsumen digital, khususnya di kalangan mahasiswa.
AHP-SERVPERF Assessment of Five-Star Hotel Service Quality Using TripAdvisor Reviews in Surabaya Keisya Tifany; Agustinus Nugroho; Adrie Oktavio; Fabiola Leoparjo
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.357

Abstract

Background: Conventional SERVPERF-based hotel service quality assessments often rely on questionnaires, which may lead to midpoint bias, limited engagement, and subjective interpretation. Therefore, online customer reviews offer an alternative data source for capturing authentic service experiences. Objective: This study aims to evaluate service quality in five-star hotels in Surabaya by integrating SERVPERF, Analytical Hierarchy Process (AHP), text mining, sentiment analysis, and the 2-tuple linguistic model. Methods: A total of 1,200 TripAdvisor reviews from five five-star hotels in Surabaya were collected and analyzed. Expert judgments were obtained through AHP to determine the weight of each SERVPERF dimension. Review texts were segmented, classified into SERVPERF dimensions using a Large Language Model, and analyzed using TextBlob sentiment polarity. The results were then integrated into the 2-tuple linguistic model. Results: Tangibles was the most frequently discussed and most positively perceived dimension in customer reviews. However, Reliability received the highest expert-based AHP weight and became the most influential dimension after weighted SERVPERF scoring, followed by Responsiveness, Assurance, Empathy, and Tangibles. Conclusion: The proposed hybrid model provides a more comprehensive and data-driven approach to hotel service quality assessment by combining authentic customer reviews with expert-based weighting. This method helps hotel managers identify priority areas for service improvement more objectively.
PENGARUH CITRA DESTINASI, KUALITAS PENGALAMAN WISATAWAN, DAN KEPERCAYAAN WISATAWAN TERHADAP NIAT KUNJUNGAN ULANG Christy Widyawati; Adrie Oktavio; Rizki Adityaji; Agustinus Nugroho; Hendra Hendra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mqtw7559

Abstract

Penelitian bertujuan menguji secara kuantitatif hubungan struktural antar variabel citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang, melalui pendekatan statistik berbasis SPSS. Metode penelitian menggunakan desain kuantitatif dengan survei kuesioner yang disebarkan kepada 150 responden wisatawan yang pernah berkunjung ke Pantai Widuri Pemalang. Teknik pengambilan sampel dilakukan secara accident sampling. Analisis data mencakup uji validitas, reliabilitas, korelasi, serta regresi berganda. Hasil penelitian menunjukkan bahwa baik secvara parsial mauapun secara simultan citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang. Secara praktis, penelitian ini menegaskan pentingnya meningkatkan citra destinasi Pantai Widuri Pemalang, penguatan kepercayaan wisatawan, serta peningkatan kualitas pengalaman wisatawan untuk menjaga keberlanjutan daya tarik Pantai Widuri Pemalang di tingkat nasional maupun internasional.
Co-Authors Adrie Oktavio Fabiola Leoparjo Hendra Hendra Keisya Tifany Leonard Alfredo Da Costa Rao Rizki Adityaji Serghi Wenas Widyawati, Christy