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All Journal LEBAH Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)
Achmad Nashrudin Priatna
Universitas Bina Bangsa, Indonesia
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Pemberdayaan Masyarakat melalui Pendampingan Budidaya Bebek Petelur dan Pengurusan Legalitas Usaha di Kampung Kapinango Desa Kartasana Eli Apud Saepudin; Ujang Hibar; Dian Samudra; Achmad Nashrudin Priatna; Asnawi Asnawi; Fitria Pertiwi; Dani Darmawan
Lebah Vol. 19 No. 6 (2026): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i6.578

Abstract

Pemberdayaan ekonomi masyarakat merupakan salah satu strategi penting dalam meningkatkan kesejahteraan dan kemandirian desa melalui kegiatan pengabdian kepada masyarakat. Program ini bertujuan untuk meningkatkan kapasitas dan kemandirian ekonomi warga melalui budidaya bebek petelur di Kampung Kapinango, Desa Kartasana. Metode pelaksanaan kegiatan dilakukan dengan pendekatan partisipatif dan deskriptif kualitatif, melalui tahapan observasi lapangan, sosialisasi, pelatihan teknis, pendampingan usaha, serta evaluasi program. Hasil kegiatan pengabdian menunjukkan bahwa budidaya bebek petelur memiliki potensi ekonomi yang cukup besar, ditandai dengan tingginya permintaan telur bebek di pasar lokal yang relatif stabil. Kegiatan pemberdayaan dilaksanakan melalui pelatihan budidaya yang mencakup pemeliharaan, pengelolaan pakan, serta pengelolaan hasil produksi. Selain itu, tim pengabdian juga memberikan pendampingan berkelanjutan dan fasilitasi penyediaan sarana dan prasarana dasar guna menunjang keberhasilan usaha masyarakat. Partisipasi aktif masyarakat dalam setiap tahapan kegiatan menjadi faktor utama keberhasilan program ini. Dampak yang dihasilkan tidak hanya berupa peningkatan pendapatan rumah tangga, tetapi juga terciptanya peluang usaha baru serta dibukanya lapangan kerja di lingkungan sekitar. Meskipun demikian, dalam pelaksanaannya masih ditemui beberapa kendala, seperti keterbatasan modal usaha, rendahnya pengetahuan teknis awal masyarakat, serta lemahnya harga pakan yang mempengaruhi biaya produksi. Sebagai tindak lanjut, diperlukan dukungan berkelanjutan dari pemerintah desa dan pemangku kepentingan terkait, khususnya dalam akses permodalan, pelatihan lanjutan, serta penguatan jaringan pemasaran hasil ternak. Secara keseluruhan, kegiatan pengabdian kepada masyarakat melalui budidaya bebek petelur terbukti efektif dalam meningkatkan kesejahteraan masyarakat dan dapat menjadi model pemberdayaan ekonomi berbasis potensi lokal di wilayah pedesaan
Strategi Komunikasi Divisi General Affair PT The UNV Serang dalam Mengelola Hubungan Kerja dengan Tenaga Outsourcing Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6760

Abstract

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.
Strategi Hotel Abadi Kota Serang dalam Mempertahankan Citra dan Reputasi Perusahaan Rica Anggraini; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Eka Susilawati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6762

Abstract

This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers as reputation capital, but has not been able to manage its image comprehensively in accordance with the principles of image management theory. The communication strategies used are still conventional, such as banners and direct promotions, and have not yet touched on the realm of digital branding and professional management of customer feedback. On the other hand, the threat from new, more modern hotels that are more adaptive to technological developments is an urgent external challenge that requires a strategic response. Hotel Abadi must also pay more attention to service quality, not only from the physical side but also the overall customer experience. Given the rapid development of technology, management needs to formulate a more targeted and effective digital communication strategy to reach a wider audience through social media and websites. Hotel Abadi is advised to undertake a strategic transformation that is not only promotion-oriented, but also includes strengthening brand identity, improving service quality based on customer needs, and structured reputation management with an image management approach.
Penggunaan Akun Media Sosial Instagram: Pengaruhnya terhadap Aktualisasi Kerja Pegawai Sindy Pramudita; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6764

Abstract

Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.
Co-Authors Ahmad Firmansyah April Laksana Asnawi Asnawi Dani Darmawan Dian Samudra Eka Susilawati Eli Apud Saepudin Fajarwati, Noerma Kurnia Fitria Pertiwi Meiby Zulfikar Putri Handayani Rica Anggraini Sindy Pramudita Ujang Hibar