Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Genesis Indonesia Journal of Artificial Intelligence and Digital Business
Otniel Christian Putra Delova
Universitas Slamet Riyadi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Corporate Reputation and Religious Fatwas: An Examination of Unilever Indonesia’s Public Statements Shifa Ardiana Rachmawati; Syifa Ardiani Rachmawati; Retno Wulan Pawestri; Otniel Christian Putra Delova; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Articles in Press - Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002164

Abstract

The reputational crisis facing multinational corporations in Indonesia following MUI Fatwa No. 83 of 2023 represents a complex ideological challenge. This research analyzes the significant boycott pressures experienced by PT Unilever Indonesia Tbk, triggered by perceived geopolitical affiliations regarding the Israel-Palestine conflict. Utilizing qualitative content analysis grounded in Image Restoration Theory, this study examines how defensive narratives were constructed in official press releases to sustain brand resilience. The findings indicate that Unilever implemented strategic communication patterns centered on localization, specifically emphasizing local ownership, domestic operations, and halal certification. Furthermore, the company utilized transcendence strategies by highlighting its commitment to humanitarian aid in Gaza through official agencies. Theoretically, crisis communication effectiveness in religious markets depends heavily on aligning corporate narratives with the legitimacy of local religious authorities. This article serves as a practical guide for Public Relations practitioners in navigating sociopolitical crises while maintaining corporate legitimacy.
Pengaruh Burnout dan Work Engagement terhadap Kinerja Kurir J&T Express Surakarta Retno Wulan Pawestri; Aprelia Silfiana Putri; Otniel Christian Putra Delova; Rizky Ramadhan Aprian Aditama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11162

Abstract

Penelitian ini bertujuan menganalisis pengaruh burnout dan work engagement terhadap kinerja kurir J&T Express Surakarta secara parsial maupun simultan dengan menggunakan Job Demands-Resources (JD-R) Theory dan Social Exchange Theory sebagai landasan teoritis. Pendekatan kuantitatif eksplanatori diterapkan dengan melibatkan 110 kurir aktif yang dipilih melalui teknik simple random sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis melalui regresi linear berganda berbantuan SPSS. Hasil pengujian menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel serta telah memenuhi asumsi klasik. Analisis hipotesis membuktikan bahwa burnout berpengaruh negatif dan signifikan terhadap kinerja kurir (t = -5,478; sig. = 0,000), sedangkan work engagement berpengaruh positif dan signifikan terhadap kinerja (t = 11,451; sig. = 0,000). Secara simultan, kedua variabel juga terbukti berpengaruh signifikan terhadap kinerja (F = 86,567; sig. = 0,000). Nilai koefisien determinasi (R²) sebesar 0,618 menunjukkan bahwa 61,8% variasi kinerja dapat dijelaskan oleh burnout dan work engagement. Selain itu, work engagement teridentifikasi sebagai variabel yang memiliki pengaruh paling dominan (Beta = 0,687). Temuan penelitian mengindikasikan bahwa peningkatan kinerja kurir dapat didukung melalui penguatan keterikatan kerja dan pengelolaan burnout secara berkelanjutan.
Co-Authors Aprelia Silfiana Putri Pramudya Ibnu Subrata Retno Wulan Pawestri Rizky Ramadhan Aprian Aditama Shifa Ardiana Rachmawati Syifa Ardiani Rachmawati