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All Journal Jurnal Penelitian Ilmu Sosial dan Eksakta Journal of Marketing and Technology Management (JMTM)
Bayu Wijayantini
Universitas Muhamamdiyah Jember
Social Sciences

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The Influence Of Product Diversification, Service Quality, Price, Lifestyle, And Product Knowledge On Consumer Purchase Decisions : Financial Perspectives From The Electronics Retail Sector Bayu Wijayantini; Tegar Laksamana Wahyudi; Retno Endah Supeni
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.1

Abstract

In an era of intense business competition, understanding the determinants of consumer purchase decisions is crucial, particularly in the electronics retail sector. This study investigates the impact of product diversification, service quality, price, lifestyle, and product knowledge on consumer purchase decisions from a financial perspective. Focusing on TG Electronics Store in Ambulu, Jember Regency, this research employs a quantitative survey approach, gathering responses from 190 consumers. The collected data were analyzed using multiple linear regression to examine the relationships between independent variables and purchasing decisions. The findings reveal that product diversification positively and significantly influences consumer purchase decisions, highlighting the importance of offering a wide range of products to meet diverse consumer needs. Price also demonstrates a significant impact, reinforcing the role of competitive pricing strategies in shaping consumer behavior. Likewise, lifestyle and product knowledge are found to significantly affect purchasing decisions, suggesting that consumer preferences and awareness of electronic products play a vital role in the decision-making process. However, service quality does not exhibit a significant effect, indicating that other factors may take precedence in consumer considerations when purchasing electronics. These insights offer valuable implications for TG Electronics Store and similar retailers, emphasizing the need for strategic product diversification, competitive pricing, and enhanced consumer education to drive sales. This study contributes to the literature on consumer purchasing behavior by integrating financial perspectives into the analysis, providing a contemporary understanding of market dynamics in the electronics retail sector.
Linking Faith Based Culture and Managerial Skills to Fi-nancial Performance: Evidence from Islamic Banks Hendrik Tri Oktaviansyah; Bayu Wijayantini; Alfi Arif; Robby Reza Zulfikri; Taufik Sobri; Husam A. Y Abusaada
Jurnal Penelitian Ilmu Sosial dan Eksakta Vol. 5 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/trilogi.v5i1.1700

Abstract

The growth of Islamic banking in Indonesia reflects the increasing demand for financial systems that align with faith-based values and ethical management practices. Within this context, the success of Islamic banks depends not only on financial instruments but also on how Islamic culture and managerial capability shape employee motivation and performance. This study aims to examine the influence of Islamic organizational culture and managerial capability on financial performance, with work motivation as a mediating variable. A quantitative method was employed using primary data collected from 80 employees of Bank Syariah Indonesia (BSI). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect relationships among the variables.The results reveal that Islamic organizational culture and managerial capability significantly enhance employee motivation, improving performance and strengthening the bank’s financial outcomes. Work motivation partially mediates the relationships between Islamic values, managerial competence, and financial performance.This study emphasizes the need for Islamic banks to integrate faith-based culture with managerial excellence to build motivated, ethical, and high-performing employees. The findings contribute to Islamic finance scholarship by demonstrating that spiritual and behavioral dimensions within organizations can yield.
Co-Authors Alfi Arif Hendrik Tri Oktaviansyah Husam A. Y Abusaada Retno Endah Supeni Robby Reza Zulfikri Taufik Sobri Tegar Laksamana Wahyudi