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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Journal of Applied Digital Business Management
Muhammad Fikry Januar
Politeknik Mardira Indonesia

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Student Entrepreneurship Training through Product Sales in the Politeknik Mardira Indonesia  Campus Environment Muhammad Fikry Januar; Zulfikar Fauzi; Imma Ismaniar; Mochammad Anjar Albagja
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 1 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/mcsj.v1i1.36

Abstract

This community service program is carried out with the aim of developing entrepreneurial spirit and potential among Politeknik Mardira Indonesia  students through training activities and practice selling goods in the campus area. In this activity, students are given the subject matter of entrepreneurship, marketing principles, micro business financial management, and practical operational strategies. The implementation of the next process includes educational sessions, interactive training, sales simulations, and student business performance assessments. Based on the results of the evaluation, this activity succeeded in increasing students' understanding of the business world and training their skills in managing small-scale businesses. Furthermore, this program also fosters creativity, initiative, and confidence of students in starting a business independently. This activity is expected to be a sustainable means in producing a generation of young entrepreneurs from the university environment.
Socialization of Marketing Strategies for Chicken Livestock Products in Cicenang Village, Cigasong District, Majalengka Regency. Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.115

Abstract

This Community Service Program (PKM) aims to overcome the barriers of conventional marketing and the low digital literacy among chicken livestock farmers in Cicenang Village, Majalengka. Although the village possesses significant livestock business potential, its market reach remains highly restricted. The primary target of the PKM consisted of local farmers who possessed limited technological proficiency. Therefore, the proposed solution centered on an extremely simple and applicable digital education approach (zero-digital-knowledge), encompassing soft-selling concepts and the optimization of familiar tools. The methodology utilized a Participatory and Hands-on Practice approach, featuring simplified lectures, practical training on using WhatsApp Business for product catalog creation, and crucial technical assistance, including the registration and verification of the livestock business locations on Google Maps. The main outputs targeted were an increase in basic marketing literacy and the establishment of digital assets for the businesses. The results demonstrated an average increase in participant understanding scores of 45% regarding branding and soft-selling concepts. Implementationally, 100% of core livestock farmer groups were successfully registered and verified on Google Maps, instantly enhancing the geographic visibility of their businesses. Furthermore, 75% of participants showed fundamental skills in creating product catalogs using WhatsApp Business. Overall, PKM successfully delivered permanent digital assets and crucial minimal practical skills necessary to enhance the competitiveness and foster the economic independence of the farmers in the digital era.
The Future Value: Building An Excellent Generation Through Investment, Technology, And Multimedia With An Impactful Campus Muhammad Fikry Januar; Sekar Fauzia Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Rizki Idham Sofyan
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.118

Abstract

The Future Value is a community service activity (Pengabdian kepada Masyarakat/PKM) organized by Politeknik Mardira Indonesia on December 31, 2025, held at the university's main auditorium in Majalengka Regency, West Java. The activity was conducted in a workshop format, focused on cryptocurrency as an emerging digital investment asset that is increasingly relevant yet still poorly understood by the general public, particularly among youth. Two expert speakers delivered materials covering two interconnected themes: an introduction to cryptocurrency and blockchain technology, and investment strategies, risks, regulations, and ethics in the crypto asset market. A total of 85 participants attended, comprising high school and vocational students, fresh graduates, and young entrepreneurs. Through interactive discussions, question-and-answer sessions, and direct engagement with practitioners, participants gained foundational knowledge of the crypto ecosystem and a more balanced understanding of its opportunities and risks. Participant evaluation showed that over 82% felt their understanding of cryptocurrency significantly increased, and more than 75% expressed greater confidence in assessing crypto investment decisions after attending the workshop. This activity reflects the kampus berdampak (impactful campus) spirit of Politeknik Mardira Indonesia, affirming the institution's commitment to delivering relevant, practical, and accessible knowledge to the community.
Loyal Customer Classification Using Fuzzy Logic Inference System Rosena Shintabella; Imma Ismaniar; Muhammad Fikry Januar; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/vrxmrn55

Abstract

A company will be better if it can maintain its existence in the community, then the company is more oriented to acquire new customers.But one day it will lose customers if it is not managed properly. In this case there is a customer satisfaction variable that affects customer loyalty in a company. In this study apply fuzzy logic inference method to select customers with the highest level of loyalty. The extraordinary value of a customer towards a company certainly cannot be declared with certainty or exactness. So that the decision making is very suitable when using the concept of fuzzy logic, because it can represent variables that are vague or not exact. The case study in this study was conducted in a trading company or supermarket. The result of its implementation is that the system can determine who is the most loyal of several selected samples of customers.
The Influence Of Implementation Relationship Marketing Toward Customer Loyalty Nissan Mlati Yogyakarta Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/nhaczm37

Abstract

The research was to determine the effect of trust, commitment, and communication as a key factor of relationship marketing either partially or simultaneously on customer loyalty Nissan Mlati Yogyakarta. In this study used non-probability sampling method with a sampling technique using purposive sampling and obtained a valid sample of 70. To find out how much the dependent variable changes in the independent variables used multiple linear regression analysis. Test instrument used in this study is to test the validity and reliability testing. As for the hypothesis test used the F test and t test. From the results of the hypothesis the variable trust, commitment, and communication significantly affect simultaneously on customer loyalty. Commitment and communication partially significant effect on customer loyalty while partial trust no significant effect on customer loyalty This suggests that customer loyalty will increase if the Nissan Mlati Yogyakarta improve relationship marketing variables, that include trust, commitment, and communication.
The Impact of Mobile Banking Applications on Customer Satisfaction: A Case Study of BSI Mobile Zulfikar Fauzi; Muhammad Fikry Januar; Rosena Shintabella
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/at8ap949

Abstract

The Sharia economy continues to grow in Indonesia, particularly in the banking sector, such as BSI (Bank Syariah Indonesia). In addition, the era of Industrial Revolution 4.0 gave rise to many innovations in the field of financial services (financial technology). The high number of internet and mobile phone users in Indonesia supports the adoption of technology in the financial sector, which is facilitated by the BSI Mobile application, enabling customers to transact more easily. Therefore, this study looks at the impact of the BSI Mobile application on customer satisfaction in terms of speed, security, accuracy, and trust. This research collects primary data from 113 active bank customers of BSI in Majalengka, West Java. The findings show that the BSI Mobile application contributes to customers’ satisfaction. This research also found that customers with higher education are more likely to have higher satisfaction with the BSI Mobile application.
The Role of Brand Image and Brand Trust in Influenced Brand Loyalty (Survey of Matahari Department Store Cirebon Reward Card Users) Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi; Dede Ibrahim Maulana; Solihin
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/rh8z2392

Abstract

The problems identified in this study are the decreasing number of members using Matahari Reward member cards, as well as a decrease in sales which is suspected to indicate a decrease in customer loyalty to the Matahari Department Store brand in Cirebon. This study aims to examine the effect of brand image and brand trust on brand loyalty using quantitative methods. The population studied was 5,200,000 Matahari reward card users, with a sample of 200 respondents selected using probability sampling techniques, namely simple random sampling. Data analysis was carried out using descriptive and verification analysis. The results of the study indicate that brand image and brand trust have a significant influence on brand loyalty, both partially and simultaneously. This shows that consumers' positive perceptions of brand image and their level of trust in the brand contribute to influencing the level of consumer loyalty to the brand. This study provides an important contribution to the understanding of the factors that influence brand loyalty, especially in the context of Matahari Reward Card users. The implication of this finding is that companies can increase consumer loyalty by strengthening a positive brand image and building strong trust in the brand.
The Effect of Service Quality and Trust on Customer Satisfaction at Bank BNI Syari'ah Cirebon Dede Ibrahim Maulana; Solihin; Muhammad Fikry Januar; Gilang Pratami
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ks8kb328

Abstract

The main aim of this research is to analyze how far influence of service quality to consumer satisfaction and how far influence of consumer trust to consumer satisfaction at BNI Syari’ah Cirebon. This research represent the research assosiatif because meaning to find out the relation between two variable or more. With this research, hence will be able to be developing a theory which can function to explain, to forecasting, and controlling a symptom, and questioner measurement to variable formulated in statement item which refer at scale Likert, with the score qyration between 1-5. Variable in this research are variable of service quality (X1), consumer trust (X2), and consumer satisfaction (Y). data analyses by using SPSS 20.0 for windows. Result of research indicate that influence from service quality to consumer satisfaction is 10% and influence of consumer trust to consumer satisfaction is 3,5%, and influence of service quality and consumer trust to consumer satisfaction is 8,9%
THE IMPACT OF CUSTOMER REVIEWS ON BRAND TRUST AND CONSUMER PURCHASE DECISIONS ON E-COMMERCE PLATFORMS Muhammad Fikry Januar; Sena Kurniawan; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/th5fc322

Abstract

This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace. In the current digital ecosystem, OCR functions as a form of Electronic Word-of-Mouth (e-WOM) that influences risk perception, brand trust, and purchase intention. This research aims to quantitatively analyze how the dimensions of OCR specifically Valence, Volume, and Quality affect Brand Trust, which, in turn, impacts Purchase Decisions across various e-commerce platforms. Data were collected from 300 active e-commerce platform users through an online survey. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealed that Positive Valence (β =0.493, p < 0.001) and Volume of OCR (β =0.256, p < 0.01) have a significant and positive influence on Brand Trust. Brand Trust is proven to be a critically important mediator, significantly and positively affecting Purchase Decisions (β a=0.689, p < 0.001). Importantly, the textual Quality of the reviews was found to be non-significant in influencing Brand Trust (β =0.071, p > 0.05). These findings underscore the importance of managing online reputation and providing a platform that facilitates transparent consumer communication as a competitive strategy in the e-commerce sector.
The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan Solihin; Nindi Rospiana; Muhammad Fikry Januar; Dede Ibrahim Maulana; Eko Prasetyo; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/r9ceam59

Abstract

The development of digital media encourages tourism destination managers to utilize digital marketing strategies to influence visiting decisions, particularly among Generation Z. However, fluctuations in the number of visitors at Terasering Panyaweuyan indicate that visiting decisions have not been fully optimized. This study aims to examine the effect of Content Marketing and electronic word of mouth on Generation Z’s visiting decisions to Terasering Panyaweuyan. This research employed a quantitative method using a descriptive and verificative approach. The population of this study consisted of Generation Z tourists who had visited Terasering Panyaweuyan, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results show that Content Marketing and electronic word of mouth have a positive and significant effect, both partially and simultaneously, on Generation Z’s visiting decisions to Terasering Panyaweuyan. These findings indicate that effective digital content and positive online communication play an important role in encouraging visiting decisions among Generation Z tourists.
Co-Authors Astri Julianari Dede Ibrahim Maulana Eko Prasetyo Gilang Pratami Imma Ismaniar Mochammad Anjar Albagja Nindi Rospiana Rizki Idham Sofyan Rosena Shintabella Sekar Fauzia Larasati Sena Kurniawan Solihin Zulfikar Fauzi