Sekar Fauzia Larasati
Politeknik Mardira Indonesia

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Student Empowerment Through Multimedia-Based Business Strategy Seminars and Professional Portfolio Development Nurdiansyah Permana; Muhammad Abdul Jabbar; Davit Hermawan; Fikri Akbar Falcata Winata; Sekar Fauzia Larasati
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.117

Abstract

In today’s rapidly evolving digital era, the ability to integrate technical multimedia skills with appropriate business strategies has become essential for enhancing the competitiveness of university graduates. However, challenges related to scheduling adjustments and internal coordination often hinder the effective implementation of educational activities among students.The “Creative Business” seminar was designed to provide in-depth insights into professional portfolio development, personal branding, and content monetization strategies for Multimedia students. This community engagement initiative was conducted through an educational seminar format, featuring both industry practitioners and academics as keynote speakers. The materials presented covered creative industry workflows, client management, and target market identification.The program successfully contributed to expanding participants’ knowledge of digital technology trends while also improving event management skills among the organizing committee. Despite encountering several technical issues, such as a schedule shift from 08:00 to 09:00 WIB and a change in the second speaker, participants responded positively to the clarity and relevance of the delivered content.Overall, the seminar proved effective in broadening students’ strategic perspectives. Nevertheless, incorporating more hands-on practice sessions and improving time management would further enhance the effectiveness of similar activities in the future.
The Future Value: Building An Excellent Generation Through Investment, Technology, And Multimedia With An Impactful Campus Muhammad Fikry Januar; Sekar Fauzia Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Rizki Idham Sofyan
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.118

Abstract

The Future Value is a community service activity (Pengabdian kepada Masyarakat/PKM) organized by Politeknik Mardira Indonesia on December 31, 2025, held at the university's main auditorium in Majalengka Regency, West Java. The activity was conducted in a workshop format, focused on cryptocurrency as an emerging digital investment asset that is increasingly relevant yet still poorly understood by the general public, particularly among youth. Two expert speakers delivered materials covering two interconnected themes: an introduction to cryptocurrency and blockchain technology, and investment strategies, risks, regulations, and ethics in the crypto asset market. A total of 85 participants attended, comprising high school and vocational students, fresh graduates, and young entrepreneurs. Through interactive discussions, question-and-answer sessions, and direct engagement with practitioners, participants gained foundational knowledge of the crypto ecosystem and a more balanced understanding of its opportunities and risks. Participant evaluation showed that over 82% felt their understanding of cryptocurrency significantly increased, and more than 75% expressed greater confidence in assessing crypto investment decisions after attending the workshop. This activity reflects the kampus berdampak (impactful campus) spirit of Politeknik Mardira Indonesia, affirming the institution's commitment to delivering relevant, practical, and accessible knowledge to the community.