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THE IMPACT OF CUSTOMER REVIEWS ON BRAND TRUST AND CONSUMER PURCHASE DECISIONS ON E-COMMERCE PLATFORMS Muhammad Fikry Januar; Sena Kurniawan; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/th5fc322

Abstract

This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace. In the current digital ecosystem, OCR functions as a form of Electronic Word-of-Mouth (e-WOM) that influences risk perception, brand trust, and purchase intention. This research aims to quantitatively analyze how the dimensions of OCR specifically Valence, Volume, and Quality affect Brand Trust, which, in turn, impacts Purchase Decisions across various e-commerce platforms. Data were collected from 300 active e-commerce platform users through an online survey. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealed that Positive Valence (β =0.493, p < 0.001) and Volume of OCR (β =0.256, p < 0.01) have a significant and positive influence on Brand Trust. Brand Trust is proven to be a critically important mediator, significantly and positively affecting Purchase Decisions (β a=0.689, p < 0.001). Importantly, the textual Quality of the reviews was found to be non-significant in influencing Brand Trust (β =0.071, p > 0.05). These findings underscore the importance of managing online reputation and providing a platform that facilitates transparent consumer communication as a competitive strategy in the e-commerce sector.
Dynamic Cognitive Learning Theory (DCLT): Paradigma Baru Menuju Pembelajar Adaptif Sena Kurniawan; Joned Ceilendra Saksana
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 3 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i3.5405

Abstract

The post-truth era and the disruption of artificial intelligence (AI) present major challenges to the digital education ecosystem, where learners are highly vulnerable to algorithmic bias and misinformation. Classical and contemporary learning theories, including connectivism, can be comprehensively expanded to address the internal critical adaptation strategies required by learners in navigating such environments. Therefore, this conceptual study aims to formulate the Dynamic Cognitive Learning Theory (DCLT) to bridge existing theoretical gaps, employing a Systematic Literature Review (SLR) method on 56 reputable scientific publications. The research results formulate DCLT based on three main pillars: Adaptive Cognition for mental flexibility, critical Digital Literacy and Navigation, and Learning Ecosystem Synergy that positions AI as a partner and teachers as cognitive mentors. The learning mechanism operates through four stages: input, evaluation, integration, and reflection. DCLT successfully bridges human internal cognitive capacity with external technological networks. Consequently, DCLT advocates for curriculum restructuring and the adaptation of educators' roles to cultivate epistemically resilient learners in the 21st century. However, this conceptual study is limited as it has not been empirically validated in the field, and its effectiveness is assumed in environments with adequate infrastructure. Therefore, it is recommended that future research empirically test the DCLT operational framework through experimental studies and design more specific instructional models.
Development of Interactive Learning Media to Enhance Technology Literacy in High School Students Sena Kurniawan; Muhammad Abdul Jabbar; Fikri Akbar Falcata Winata
Journal of Multimedia Technology and Applied Software Vol. 2 No. 2 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i2.70

Abstract

This study aims to develop an interactive learning media based on Project-Based Learning (PjBL) to enhance technological literacy among senior high school students. The development process adopted the ADDIE Model stages (Analysis, Design, Development, Implementation, and Evaluation), involving media experts, subject-matter experts, and a trial involving 32 tenth-grade students. Data were collected through observations, interviews, expert validation questionnaires, and pre-test/post-test instruments. Expert evaluations showed that the interactive learning media achieved a "Highly Feasible" category (mean score 4.35 out of 5) in terms of visual design, interactivity, and content relevance. Crucially, a paired samples t-test on the technology literacy scores demonstrated a statistically significant increase in students' abilities after using the media (mean pre-test $= 68.25$; mean post-test $= 85.10; p < 0.001$). This reflects their enhanced ability to access, understand, and utilize digital tools and information more efficiently. Therefore, the PjBL-based interactive learning media is considered highly relevant and effective for use in Informatics learning at the senior high school level.
Digitalisasi Layanan Posyandu: Implementasi Sistem Pencatatan Tumbuh Kembang Anak Berbasis WEB di Desa Talagawetan Sena Kurniawan; Yuni Siti Sarah
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jvtpwb77

Abstract

Monitoring the growth and development of toddlers at the Posyandu level is highly important as an initial step in preventing severe malnutrition and stunting. However, the operational activities of the Posyandu in Talagawetan Village still completely rely on manual recording systems. This conventional method has various weaknesses, such as being prone to physical data loss or damage, prolonging service queue times, and hindering the monthly reporting recapitulation process to relevant health agencies. This community service activity aims to provide a technological solution by designing and implementing a web-based child growth recording information system, while simultaneously training Posyandu cadres to operate it. The implementation method used is a combination of Diffusion of Science and Technology through the development of the “e-Posyandu” application and direct mentoring Training for the target partners. The service results indicate that the implementation of the e-Posyandu application successfully accelerates the search time for child history data to less than one minute, automates report generation, and secures the toddler medical record database. Furthermore, the existence of an early warning system feature greatly assists cadres in automatically detecting stunting indication trends based on weight curve input. In conclusion, this service digitalization program is proven to be crucial in improving the efficiency of cadres' administrative tasks and ensuring a more measurable quality of toddler health monitoring.
Efisiensi Sistem Pembayaran Cashless: Dampak Penggunaan QRIS terhadap Akuntabilitas Keuangan pada Bisnis Kuliner Skala Kecil Sena Kurniawan; Yuni Siti Sarah
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5334

Abstract

This study examines how the efficiency of the QRIS cashless payment system affects the financial accountability of small-scale culinary businesses. This study employed a quantitative approach with an explanatory survey method. Data collection utilized purposive sampling, involving 115 active culinary MSMEs. The measurement instrument adopted the Technology Acceptance Model (TAM) framework. Furthermore, the data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) via SmartPLS 4.0 software. The findings show that the efficiency of the QRIS system, characterized by perceived ease of use, usefulness in accelerating transactions, and digital footprint security, has a positive and significant effect on financial accountability. The structural model demonstrates a predictive relevance of 64.2%. Specifically, QRIS implementation effectively nudges micro-entrepreneurs to separate funds, simplifies daily cash reconciliation, and automates basic financial reporting. The study implies that QRIS transcends its primary function as a payment gateway, acting as a vital catalyst in mitigating the “mingling of funds” habit and addressing the “missing middle” financing gap for micro-enterprises. This research suggests that financial service providers should incorporate automated financial statements in merchant apps to enhance MSMEs' creditworthiness.
DIGITALISASI BUKU KEGIATAN AMALIAH RAMADAN SISWA BERBASIS WEB DI SEKOLAH MENENGAH ATAS Sena Kurniawan
Primary Education Journals (Jurnal Ke-SD-An) Vol 6 No 2 (2026): JULI 2026
Publisher : Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/primed.v6i2.9503

Abstract

Pemantauan ibadah siswa selama bulan Ramadan melalui buku cetak seringkali kurang efektif dan rentan manipulasi, sehingga guru kehilangan momentum untuk memberikan umpan balik secara langsung. Penelitian ini bertujuan untuk merancang, mengimplementasikan, dan mengevaluasi efektivitas sistem buku kegiatan amaliah Ramadan digital berbasis web di jenjang Sekolah Menengah Atas (SMA). Penelitian ini menggunakan pendekatan Research and Development (R&D) dengan model System Development Life Cycle (SDLC) tipe Waterfall. Subjek penelitian melibatkan 3 guru Pendidikan Agama Islam dan 35 siswa. Data dikumpulkan melalui observasi dan kuesioner berskala Likert untuk mengukur kelayakan sistem dan dampak pedagogisnya. Hasil pengujian sistem menunjukkan tingkat kelayakan yang sangat baik, dengan persentase 89,1% dari guru dan 92,2% dari siswa. Penerapan sistem digital ini secara signifikan meningkatkan kedisiplinan pelaporan ibadah siswa hingga 88% dan memfasilitasi efisiensi asesmen formatif bagi guru sebesar 93%. Keberadaan fitur pemantauan waktu nyata (real-time) terbukti efektif dalam menekan budaya menunda pelaporan dan mendorong kemandirian belajar siswa. Dapat disimpulkan bahwa digitalisasi instrumen pengawasan ibadah berhasil mengatasi kelemahan sistem manual, meningkatkan akuntabilitas, serta mendukung pembentukan karakter keagamaan yang lebih terukur.