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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira
Solihin
Politeknik Mardira Indonesia

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SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
Socialization of Marketing Strategies for Chicken Livestock Products in Cicenang Village, Cigasong District, Majalengka Regency. Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.115

Abstract

This Community Service Program (PKM) aims to overcome the barriers of conventional marketing and the low digital literacy among chicken livestock farmers in Cicenang Village, Majalengka. Although the village possesses significant livestock business potential, its market reach remains highly restricted. The primary target of the PKM consisted of local farmers who possessed limited technological proficiency. Therefore, the proposed solution centered on an extremely simple and applicable digital education approach (zero-digital-knowledge), encompassing soft-selling concepts and the optimization of familiar tools. The methodology utilized a Participatory and Hands-on Practice approach, featuring simplified lectures, practical training on using WhatsApp Business for product catalog creation, and crucial technical assistance, including the registration and verification of the livestock business locations on Google Maps. The main outputs targeted were an increase in basic marketing literacy and the establishment of digital assets for the businesses. The results demonstrated an average increase in participant understanding scores of 45% regarding branding and soft-selling concepts. Implementationally, 100% of core livestock farmer groups were successfully registered and verified on Google Maps, instantly enhancing the geographic visibility of their businesses. Furthermore, 75% of participants showed fundamental skills in creating product catalogs using WhatsApp Business. Overall, PKM successfully delivered permanent digital assets and crucial minimal practical skills necessary to enhance the competitiveness and foster the economic independence of the farmers in the digital era.
The Future Value: Building An Excellent Generation Through Investment, Technology, And Multimedia With An Impactful Campus Muhammad Fikry Januar; Sekar Fauzia Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Rizki Idham Sofyan
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.118

Abstract

The Future Value is a community service activity (Pengabdian kepada Masyarakat/PKM) organized by Politeknik Mardira Indonesia on December 31, 2025, held at the university's main auditorium in Majalengka Regency, West Java. The activity was conducted in a workshop format, focused on cryptocurrency as an emerging digital investment asset that is increasingly relevant yet still poorly understood by the general public, particularly among youth. Two expert speakers delivered materials covering two interconnected themes: an introduction to cryptocurrency and blockchain technology, and investment strategies, risks, regulations, and ethics in the crypto asset market. A total of 85 participants attended, comprising high school and vocational students, fresh graduates, and young entrepreneurs. Through interactive discussions, question-and-answer sessions, and direct engagement with practitioners, participants gained foundational knowledge of the crypto ecosystem and a more balanced understanding of its opportunities and risks. Participant evaluation showed that over 82% felt their understanding of cryptocurrency significantly increased, and more than 75% expressed greater confidence in assessing crypto investment decisions after attending the workshop. This activity reflects the kampus berdampak (impactful campus) spirit of Politeknik Mardira Indonesia, affirming the institution's commitment to delivering relevant, practical, and accessible knowledge to the community.
Co-Authors Dede Ibrahim Maulana Eko Prasetyo Endra Abdul Hadi Imma Ismaniar Mochamad Anjar Albagja Muhammad Fikry Januar Muhammad Fikry Januar Januar Nurdiansyah Permana Rizki Idham Sofyan Sekar Fauzia Larasati Sekar Fauziah Larasati