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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Journal of Applied Digital Business Management
Solihin
Politeknik Mardira Indonesia

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SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
Socialization of Marketing Strategies for Chicken Livestock Products in Cicenang Village, Cigasong District, Majalengka Regency. Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.115

Abstract

This Community Service Program (PKM) aims to overcome the barriers of conventional marketing and the low digital literacy among chicken livestock farmers in Cicenang Village, Majalengka. Although the village possesses significant livestock business potential, its market reach remains highly restricted. The primary target of the PKM consisted of local farmers who possessed limited technological proficiency. Therefore, the proposed solution centered on an extremely simple and applicable digital education approach (zero-digital-knowledge), encompassing soft-selling concepts and the optimization of familiar tools. The methodology utilized a Participatory and Hands-on Practice approach, featuring simplified lectures, practical training on using WhatsApp Business for product catalog creation, and crucial technical assistance, including the registration and verification of the livestock business locations on Google Maps. The main outputs targeted were an increase in basic marketing literacy and the establishment of digital assets for the businesses. The results demonstrated an average increase in participant understanding scores of 45% regarding branding and soft-selling concepts. Implementationally, 100% of core livestock farmer groups were successfully registered and verified on Google Maps, instantly enhancing the geographic visibility of their businesses. Furthermore, 75% of participants showed fundamental skills in creating product catalogs using WhatsApp Business. Overall, PKM successfully delivered permanent digital assets and crucial minimal practical skills necessary to enhance the competitiveness and foster the economic independence of the farmers in the digital era.
The Future Value: Building An Excellent Generation Through Investment, Technology, And Multimedia With An Impactful Campus Muhammad Fikry Januar; Sekar Fauzia Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Rizki Idham Sofyan
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.118

Abstract

The Future Value is a community service activity (Pengabdian kepada Masyarakat/PKM) organized by Politeknik Mardira Indonesia on December 31, 2025, held at the university's main auditorium in Majalengka Regency, West Java. The activity was conducted in a workshop format, focused on cryptocurrency as an emerging digital investment asset that is increasingly relevant yet still poorly understood by the general public, particularly among youth. Two expert speakers delivered materials covering two interconnected themes: an introduction to cryptocurrency and blockchain technology, and investment strategies, risks, regulations, and ethics in the crypto asset market. A total of 85 participants attended, comprising high school and vocational students, fresh graduates, and young entrepreneurs. Through interactive discussions, question-and-answer sessions, and direct engagement with practitioners, participants gained foundational knowledge of the crypto ecosystem and a more balanced understanding of its opportunities and risks. Participant evaluation showed that over 82% felt their understanding of cryptocurrency significantly increased, and more than 75% expressed greater confidence in assessing crypto investment decisions after attending the workshop. This activity reflects the kampus berdampak (impactful campus) spirit of Politeknik Mardira Indonesia, affirming the institution's commitment to delivering relevant, practical, and accessible knowledge to the community.
The Role of Brand Image and Brand Trust in Influenced Brand Loyalty (Survey of Matahari Department Store Cirebon Reward Card Users) Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi; Dede Ibrahim Maulana; Solihin
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/rh8z2392

Abstract

The problems identified in this study are the decreasing number of members using Matahari Reward member cards, as well as a decrease in sales which is suspected to indicate a decrease in customer loyalty to the Matahari Department Store brand in Cirebon. This study aims to examine the effect of brand image and brand trust on brand loyalty using quantitative methods. The population studied was 5,200,000 Matahari reward card users, with a sample of 200 respondents selected using probability sampling techniques, namely simple random sampling. Data analysis was carried out using descriptive and verification analysis. The results of the study indicate that brand image and brand trust have a significant influence on brand loyalty, both partially and simultaneously. This shows that consumers' positive perceptions of brand image and their level of trust in the brand contribute to influencing the level of consumer loyalty to the brand. This study provides an important contribution to the understanding of the factors that influence brand loyalty, especially in the context of Matahari Reward Card users. The implication of this finding is that companies can increase consumer loyalty by strengthening a positive brand image and building strong trust in the brand.
The Effect of Service Quality and Trust on Customer Satisfaction at Bank BNI Syari'ah Cirebon Dede Ibrahim Maulana; Solihin; Muhammad Fikry Januar; Gilang Pratami
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/ks8kb328

Abstract

The main aim of this research is to analyze how far influence of service quality to consumer satisfaction and how far influence of consumer trust to consumer satisfaction at BNI Syari’ah Cirebon. This research represent the research assosiatif because meaning to find out the relation between two variable or more. With this research, hence will be able to be developing a theory which can function to explain, to forecasting, and controlling a symptom, and questioner measurement to variable formulated in statement item which refer at scale Likert, with the score qyration between 1-5. Variable in this research are variable of service quality (X1), consumer trust (X2), and consumer satisfaction (Y). data analyses by using SPSS 20.0 for windows. Result of research indicate that influence from service quality to consumer satisfaction is 10% and influence of consumer trust to consumer satisfaction is 3,5%, and influence of service quality and consumer trust to consumer satisfaction is 8,9%
THE EFFECT OF WORKPLACE WELL-BEING AND MENTAL HEALTH ON EMPLOYEE PERFORMANCE Solihin; Eli Ahmad Mahrini; Sekar Fauzia Larasati; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2dqe2z20

Abstract

companies operate actively in designing and solving strategic problems as well as have responsibility to business goals. In order to good employee performance, companies need to pay attention to employee well-being and mental health. This study aims to find out the impact of workplace well-being and mental health on employee performance at UD Putra TS Majalengka.The method used in this research is quantitative research. The population in this study is an employee of UD Putra TS Majalengka, sampling using simple random samplings with a total of 80 employees. The research uses data collection techniques in the form of questionnaires derived from the likert scale. The data analysis technique used in this study is using IBM SPSS 26 software. The results of this study show that workplace well-being has a high category, mental health has a good category, and employee performance has a high category. Partally, workplace well-being has a positive and significant effect on employee performance, mental health has a positive and significant effect on employee performance Keywords : workplace well-being and mental health have,  employee performance.
The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan Solihin; Nindi Rospiana; Muhammad Fikry Januar; Dede Ibrahim Maulana; Eko Prasetyo; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/r9ceam59

Abstract

The development of digital media encourages tourism destination managers to utilize digital marketing strategies to influence visiting decisions, particularly among Generation Z. However, fluctuations in the number of visitors at Terasering Panyaweuyan indicate that visiting decisions have not been fully optimized. This study aims to examine the effect of Content Marketing and electronic word of mouth on Generation Z’s visiting decisions to Terasering Panyaweuyan. This research employed a quantitative method using a descriptive and verificative approach. The population of this study consisted of Generation Z tourists who had visited Terasering Panyaweuyan, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results show that Content Marketing and electronic word of mouth have a positive and significant effect, both partially and simultaneously, on Generation Z’s visiting decisions to Terasering Panyaweuyan. These findings indicate that effective digital content and positive online communication play an important role in encouraging visiting decisions among Generation Z tourists.
Causality of ICT Expenditure on Financial Performance in Indonesia’s Logistics and Courier Sector, 2020–2024 Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo; Astri Julianari
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/xmhrce16

Abstract

ICT investment has emerged as a strategic imperative for Indonesia’s logistics sector, propelled by e-commerce acceleration and post-pandemic demands for operational efficiency. This study analyzes the causal relationship and potential "lag effect" between ICT expenditure and financial performance (Return on Assets - ROA) among six public logistics firms on the Indonesia Stock Exchange from 2020 to 2024. Utilizing Panel Vector Autoregression (PVAR) and Granger causality tests, the research identifies a unidirectional relationship where ICT spending significantly influences ROA, though the reverse is not true. Impulse response analysis confirms a lag effect, revealing that the positive impact of ICT on profitability optimizes after a delayed period, averaging two years. Despite fluctuating financial growth amid global economic uncertainty, these findings challenge the Solow Paradox by demonstrating that ICT serves as a long-term profitability driver. The delayed ROA improvement suggests that ICT’s strategic value stems from deep business process transformation rather than immediate operational cost increases. Ultimately, this underscores the necessity for management to view ICT not as a mere expense, but as a sustainable strategic investment essential for achieving tangible long-term financial gains. Keywords: Financial Performance (ROA); Granger Causality; ICT Expenditure; Lag Effect, Logistics.
Co-Authors Astri Julianari Dede Ibrahim Maulana Eko Prasetyo Eli Ahmad Mahrini Endra Abdul Hadi Gilang Pratami Imma Ismaniar Mochamad Anjar Albagja Muhammad Fikry Januar Muhammad Fikry Januar Januar Nindi Rospiana Nurdiansyah Permana Rizki Idham Sofyan Rosena Shintabella Sekar Fauzia Larasati Sekar Fauziah Larasati Zulfikar Fauzi