Nurdiansyah Permana
Politeknik Mardira Indonesia

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SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
Student Empowerment Through Multimedia-Based Business Strategy Seminars and Professional Portfolio Development Nurdiansyah Permana; Muhammad Abdul Jabbar; Davit Hermawan; Fikri Akbar Falcata Winata; Sekar Fauzia Larasati
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.117

Abstract

In today’s rapidly evolving digital era, the ability to integrate technical multimedia skills with appropriate business strategies has become essential for enhancing the competitiveness of university graduates. However, challenges related to scheduling adjustments and internal coordination often hinder the effective implementation of educational activities among students.The “Creative Business” seminar was designed to provide in-depth insights into professional portfolio development, personal branding, and content monetization strategies for Multimedia students. This community engagement initiative was conducted through an educational seminar format, featuring both industry practitioners and academics as keynote speakers. The materials presented covered creative industry workflows, client management, and target market identification.The program successfully contributed to expanding participants’ knowledge of digital technology trends while also improving event management skills among the organizing committee. Despite encountering several technical issues, such as a schedule shift from 08:00 to 09:00 WIB and a change in the second speaker, participants responded positively to the clarity and relevance of the delivered content.Overall, the seminar proved effective in broadening students’ strategic perspectives. Nevertheless, incorporating more hands-on practice sessions and improving time management would further enhance the effectiveness of similar activities in the future.
APPLICATION OF THE DESIGN THINKING METHOD FOR THE UI/UX DESIGN OF THE MASBON APPETIT CAFE APPLICATION TO IMPROVE USER INVOLVEMENT Davit Hermawan Davit; Nurdiansyah Permana; Endra Abdul Hadi; Raden Deden Ahmad Hidayat; Enang Rusnandi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 1 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i1.42

Abstract

This research focuses on designing an intuitive and engaging user interface (UI) for the food ordering app at Cafe Masbon Appetit. In the rapidly evolving digital technology landscape, the challenge of interface design often arises when it fails to match actual user needs. This directly impacts low levels of user satisfaction and engagement, a crucial issue that needs to be addressed to ensure the app's adoption and sustainability. To address this issue, we adopted a Design Thinking approach. This methodology was chosen for its ability to foster innovative, human-centered solutions, to improve user convenience, ease of use, and overall interaction with the app. The research process began with the collection of comprehensive user needs data through in-depth interviews and questionnaires distributed to the target audience. The collected information was then analyzed to identify pain points and user preferences. Based on the data obtained, the design solution was realized in the form of an interactive prototype. This prototype was then tested for effectiveness through a series of user tests to validate its functionality and usability. The research results consistently showed that the app successfully provided significant convenience in the food ordering process, increased time efficiency, and delivered a significantly better user experience. This was reflected in the high usability scores, which reflected a substantial level of user satisfaction.
Dual Mode Design On Backend Development Of Django-Based Kegiatan Belajar Mengajar (KBM) Application Raden D Ahmad H; Davit Hermawan; Endra Abdul Hadi; Nurdiansyah Permana; Dani Rohpandi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 1 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i1.43

Abstract

Educators often face significant administrative burdens from tasks like lesson planning and reporting, which impede efficiency and reduce direct student interaction time. This research aimed to design and develop a backend architecture for a learning activity management (KBM) application featuring a novel dual-mode system to serve both independent teachers and formal institutions. Employing an Agile methodology and the Django framework, the study developed a robust backend with a comprehensive database, models, views, and URL configurations. White-box testing was conducted to validate the internal logic. The findings confirm the successful implementation of a dual-mode architecture using Role-Based Access Control (RBAC), which effectively segregates data and permissions according to user roles. The developed prototype demonstrates a scalable and secure foundation for the application. The primary implication of this research is a validated architectural model for multi-tenancy educational software, offering a practical solution to streamline administrative workflows and enhance educator productivity. Future work should focus on frontend development and user acceptance testing.
DESIGN OF A DECISION SUPPORT SYSTEM FOR CONTRACTOR SELECTION USING THE SAW (SIMPLE ADDITIVE WEIGHTING) METHOD. Nurdiansyah Permana; Davit Hermawan; Raden Deden Ahmad Hidayat; Endra Abdul Hadi; Fikri Emsa Silmi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 1 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i1.44

Abstract

This decision support system is designed to address the problem of selecting the best contractor at PT Integrasi Kreasi Zee (Zee Studio), a crucial issue given the project's significance to the company. By implementing the Simple Additive Weighting (SAW) method, a weighted addition algorithm, this system provides a comprehensive analysis tool that enables decision-makers to solve complex problems and produce more qualified and appropriate contractor choices. The system development utilizes the Rational Unified Process (RUP) method to ensure a structured, iterative, and architecture-centered approach, thereby ensuring the resulting system functions optimally according to the company's operational needs and is easy to manage throughout its development life cycle.
DESIGN AND IMPLEMENTATION OF A WEB-BASED E-REPORTING APPLICATION FOR SENIOR HIGH SCHOOL EDUCATION KEY PERFORMANCE INDICATORS IN LOCAL GOVERNMENT ENVIRONTMENT Endra Abdul Hadi; Davit Hermawan; Raden Deden Ahmad Hidayat; Nurdiansyah Permana
Journal of Multimedia Technology and Applied Software Vol. 2 No. 1 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i1.45

Abstract

The rapid advancement of information technology has driven digital transformation across various sectors, including education. The Garut District Education Office requires an effective information system to manage educational indicator data for Senior High Schools (SMA). This research aims to design and develop a web-based e-reporting application to automate the reporting process of secondary education Key Performance Indicators (KPIs). The system development methodology employs the waterfall model with an object-oriented approach. The application was developed using PHP, MySQL, and modern web technologies. The research findings demonstrate that the e-reporting application successfully addresses the problem of manual work accumulation, accelerates the reporting process, and generates accurate information for educational policy decision-making
USABILITY ANALYSIS ON THE ZEE STUDIO WEBSITE USING HEURISTIC EVALUATION Davit Hermawan Davit; Nurdiansyah Permana; Fikri Emsa Silmi
Journal of Multimedia Technology and Applied Software Vol. 2 No. 2 (2025): Software Engineering Technology
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/jmtas.v2i2.66

Abstract

Usability is an essential prerequisite for a website, serving as a benchmark for system feasibility based on effectiveness, efficiency, and user satisfaction in a given context. In the context of digital marketing and creative services, the quality of the user experience is a key determinant of platform success. This study aims to assess the usability level of the Zee Studio website, identifying potential user interaction issues that may hinder the achievement of business goals and customer satisfaction. Neglected usability issues on a platform can negatively impact the user experience, ultimately reducing efficiency and satisfaction. Therefore, the Heuristic Evaluation method was chosen as the primary instrument in this study. The evaluation was conducted by experts who reviewed the user interface based on Jakob Nielsen's ten heuristic principles to identify heuristic violations in website design. The results of this study are expected to provide a comprehensive list of detected usability issues, complete with severity levels and specific recommendations for improvement. The primary contribution of this research is improving the quality of the Zee Studio website, making it more effective in conveying information, more efficient in navigation, and able to provide optimal levels of satisfaction for its users.