Nurdiansyah Permana
Politeknik Mardira Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
Student Empowerment Through Multimedia-Based Business Strategy Seminars and Professional Portfolio Development Nurdiansyah Permana; Muhammad Abdul Jabbar; Davit Hermawan; Fikri Akbar Falcata Winata; Sekar Fauzia Larasati
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.117

Abstract

In today’s rapidly evolving digital era, the ability to integrate technical multimedia skills with appropriate business strategies has become essential for enhancing the competitiveness of university graduates. However, challenges related to scheduling adjustments and internal coordination often hinder the effective implementation of educational activities among students.The “Creative Business” seminar was designed to provide in-depth insights into professional portfolio development, personal branding, and content monetization strategies for Multimedia students. This community engagement initiative was conducted through an educational seminar format, featuring both industry practitioners and academics as keynote speakers. The materials presented covered creative industry workflows, client management, and target market identification.The program successfully contributed to expanding participants’ knowledge of digital technology trends while also improving event management skills among the organizing committee. Despite encountering several technical issues, such as a schedule shift from 08:00 to 09:00 WIB and a change in the second speaker, participants responded positively to the clarity and relevance of the delivered content.Overall, the seminar proved effective in broadening students’ strategic perspectives. Nevertheless, incorporating more hands-on practice sessions and improving time management would further enhance the effectiveness of similar activities in the future.