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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Journal of Applied Digital Business Management
Mochamad Anjar Albagja
Politeknik Mardira Indonesia

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SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
The Influence of Organizational Commitment and Job Satisfaction on Turnover Intention (Case Study at Tunas Unggul Global Interactive School Bandung) Regina Nursabrina W P; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/s7wb5924

Abstract

There are several conflicts, particularly regarding the turnover rate at Tunas Unggul Global Interactive School Bandung, which experiences an annual increase, especially in 2019 with a rate exceeding 75%. The increase is suspected to be due to various factors, including job dissatisfaction related to incentives, excessive workloads leading to overtime, a high desire to become a civil servant, and a lack of organizational commitment. Contributing factors may include handling company issues and the perception that the received compensation is inadequate compared to the amount of work and overtime performed. The objective of this research is to determine and analyze the influence of organizational commitment and job satisfaction on teacher turnover intention at Tunas Unggul Global Interactive School, both simultaneously and partially. The research method employed is a quantitative approach with a survey method, analyzed in a verificative and descriptive manner. The research results indicate a significant negative influence between organizational commitment and job satisfaction on turnover intention, both partially and simultaneously.
Marketing Strategy at Arya Hotel Kadipaten, Majalengka Regency Ezki Dwi Nugraha; Yelsha Dwi Pasca; Gita Kartika Sari; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/fpacyy74

Abstract

This research is motivated by the importance of SWOT analysis in marketing strategy with 7P marketing mix. The method used in this study is SWOT analysis with interviews to evaluate marketing strategies at Arya Hotel Kadipaten, Majalengka Regency. The results of the study with the SWOT, IFAS and EFAS analysis matrices show that with the S-O strategy, namely by using strengths to gain opportunities, the Company uses the S- O strategy, namely 1) improving complete and modern hotel facilities: taking advantage of the increasing number of tourists on a national and international scale, thereby increasing market share. 2) utilizing partnerships with trusted online booking providers; increasing the number of users of online travel agent applications (traveloka & tiket.com) to attract new consumers.  
THE EFFECT OF WORKPLACE WELL-BEING AND MENTAL HEALTH ON EMPLOYEE PERFORMANCE Solihin; Eli Ahmad Mahrini; Sekar Fauzia Larasati; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2dqe2z20

Abstract

companies operate actively in designing and solving strategic problems as well as have responsibility to business goals. In order to good employee performance, companies need to pay attention to employee well-being and mental health. This study aims to find out the impact of workplace well-being and mental health on employee performance at UD Putra TS Majalengka.The method used in this research is quantitative research. The population in this study is an employee of UD Putra TS Majalengka, sampling using simple random samplings with a total of 80 employees. The research uses data collection techniques in the form of questionnaires derived from the likert scale. The data analysis technique used in this study is using IBM SPSS 26 software. The results of this study show that workplace well-being has a high category, mental health has a good category, and employee performance has a high category. Partally, workplace well-being has a positive and significant effect on employee performance, mental health has a positive and significant effect on employee performance Keywords : workplace well-being and mental health have,  employee performance.
Co-Authors Dede Ibrahim Maulana Eli Ahmad Mahrini Endra Abdul Hadi Ezki Dwi Nugraha Gita Kartika Sari Imma Ismaniar Muhammad Fikry Januar Januar Nurdiansyah Permana Regina Nursabrina W P Sekar Fauzia Larasati Sekar Fauziah Larasati Solihin Yelsha Dwi Pasca