Garuda - Garba Rujukan Digital

Socialization of Marketing Strategies for Chicken Livestock Products in Cicenang Village, Cigasong District, Majalengka Regency. Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.115

This Community Service Program (PKM) aims to overcome the barriers of conventional marketing and the low digital literacy among chicken livestock farmers in Cicenang Village, Majalengka. Although the village possesses significant livestock business potential, its market reach remains highly restricted. The primary target of the PKM consisted of local farmers who possessed limited technological proficiency. Therefore, the proposed solution centered on an extremely simple and applicable digital education approach (zero-digital-knowledge), encompassing soft-selling concepts and the optimization of familiar tools. The methodology utilized a Participatory and Hands-on Practice approach, featuring simplified lectures, practical training on using WhatsApp Business for product catalog creation, and crucial technical assistance, including the registration and verification of the livestock business locations on Google Maps. The main outputs targeted were an increase in basic marketing literacy and the establishment of digital assets for the businesses. The results demonstrated an average increase in participant understanding scores of 45% regarding branding and soft-selling concepts. Implementationally, 100% of core livestock farmer groups were successfully registered and verified on Google Maps, instantly enhancing the geographic visibility of their businesses. Furthermore, 75% of participants showed fundamental skills in creating product catalogs using WhatsApp Business. Overall, PKM successfully delivered permanent digital assets and crucial minimal practical skills necessary to enhance the competitiveness and foster the economic independence of the farmers in the digital era.

The Effect of Work Experience and Job Promotion on Employee Performance at PT Leetex Garment Indonesia, Majalengka Regency Renita Sri Mulyati; Yelsha Dwi Pasca; Dini Tiara Tajriani; Eko Prasetyo
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/zfj0nw50

Human resources are an important factor in an organization or company. The higher the employee's ability, the higher the organizational performance. Conversely, the lower the employee's ability, the lower the organizational performance. In order for management activities to run well, employees need to have sophisticated equipment. The purpose of this research is to obtain the data and information needed to process, analyze and interpret work experience and job promotion issues that can influence employee performance. The object of this research is the employees of PT. Leetex Garment Indonesia Majalengka Regency. The research method used is descriptive and verification methods. The sample in this study was 99 respondents using the Slovin formula. Data collection techniques are by using questionnaires, interviews and observation. Data instrument testing is carried out by means of validity testing, reliability testing, data normality testing, correlation coefficient analysis, regression coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this research state that: (1) work experience at PT. Leetex Garment Indonesia in Majalengka Regency has reached more than 60% proven, namely 73% or tcount > ttable (76,786 > 1,661). (2) promotion at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (82,739 > 1,661). (3) employee performance at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (102,637 > 1,661). Work experience has a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (2,649 > 1,660). Job promotions have a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (7.161 > 1.660). From the research results, it can be concluded that discipline influences employee work performance, this is proven by the calculation results of the tcount value being greater than ttable. The amount of work experience and promotions on employee performance at PT. Leetex Garment Indonesia, Majalengka Regency, was 46.6% while the remaining 53.4% was influenced by other factors not researched by the author.

THE EFFECT OF CAREER TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT. POST INDONESIA (PERSERO) YOS SUDARSO BRANCH, CIREBON Dede Ibrahim Maulana; Eko Prasetyo
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/5y195j75

This study aims to analyze the effect of training and career development on employee performance at PT. Pos Indonesia, Yos Sudarso branch. The research method used was associative sampling. The sampling technique used was saturated sampling, with a sample size of 79 respondents. The questionnaire met the instrument test and the classical assumption test. The results indicate that training has a positive and significant effect on employee performance, with a correlation coefficient (R) of 86.7%, categorized as very strong, and a coefficient of determination (R2) of 75.1%. Career development has a positive and significant effect on employee performance, with a correlation coefficient (R) of 34.7%, categorized as moderate, and a coefficient of determination (R2) of 12.1%. 3. Training and career development collectively have a positive and significant impact on employee performance, with a correlation coefficient (R) of 88.0%, categorized as very strong, and a determination coefficient (R2) of 76.8%. The remainder is influenced by other variables not examined.

The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan Solihin; Nindi Rospiana; Muhammad Fikry Januar; Dede Ibrahim Maulana; Eko Prasetyo; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/r9ceam59

The development of digital media encourages tourism destination managers to utilize digital marketing strategies to influence visiting decisions, particularly among Generation Z. However, fluctuations in the number of visitors at Terasering Panyaweuyan indicate that visiting decisions have not been fully optimized. This study aims to examine the effect of Content Marketing and electronic word of mouth on Generation Z’s visiting decisions to Terasering Panyaweuyan. This research employed a quantitative method using a descriptive and verificative approach. The population of this study consisted of Generation Z tourists who had visited Terasering Panyaweuyan, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results show that Content Marketing and electronic word of mouth have a positive and significant effect, both partially and simultaneously, on Generation Z’s visiting decisions to Terasering Panyaweuyan. These findings indicate that effective digital content and positive online communication play an important role in encouraging visiting decisions among Generation Z tourists.

Causality of ICT Expenditure on Financial Performance in Indonesia’s Logistics and Courier Sector, 2020–2024 Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo; Astri Julianari
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/xmhrce16

ICT investment has emerged as a strategic imperative for Indonesia’s logistics sector, propelled by e-commerce acceleration and post-pandemic demands for operational efficiency. This study analyzes the causal relationship and potential "lag effect" between ICT expenditure and financial performance (Return on Assets - ROA) among six public logistics firms on the Indonesia Stock Exchange from 2020 to 2024. Utilizing Panel Vector Autoregression (PVAR) and Granger causality tests, the research identifies a unidirectional relationship where ICT spending significantly influences ROA, though the reverse is not true. Impulse response analysis confirms a lag effect, revealing that the positive impact of ICT on profitability optimizes after a delayed period, averaging two years. Despite fluctuating financial growth amid global economic uncertainty, these findings challenge the Solow Paradox by demonstrating that ICT serves as a long-term profitability driver. The delayed ROA improvement suggests that ICT’s strategic value stems from deep business process transformation rather than immediate operational cost increases. Ultimately, this underscores the necessity for management to view ICT not as a mere expense, but as a sustainable strategic investment essential for achieving tangible long-term financial gains. Keywords: Financial Performance (ROA); Granger Causality; ICT Expenditure; Lag Effect, Logistics.

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