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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Management Science and Information Technology (IJMSIT)
Arik Muji Winarni
Universitas Muhammadiyah Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Inge Cellianada Cahyono; Dani Kurniawan; Indri Agustin; Arik Muji Winarni; Setiyo Budi Tripriyono; Maghfur El Muhammady; Nurul Qomariah; Nursaid Nursaid; Mu’ah Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
Analysis Of Tax Knowledge, Sanctions, And Tax Office (KPP Pratama) Services On Taxpayer Awareness In Improving Tax Compliance Of Individual Taxpayers In Sme Arik Muji Winarni; Arik Susbiyani; Astrid Maharani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.11231

Abstract

Tax compliance is an important factor in increasing state revenue from the taxation sector. This study aims to analyse and examine the influence of tax knowledge, tax sanctions, and service quality on the awareness and compliance of individual taxpayers who are micro, small and medium enterprises actors. This study uses a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method. The results showed that tax knowledge and tax sanctions had a positive and significant effect on taxpayer awareness and compliance, while service quality did not have a significant effect on taxpayer awareness or compliance. Furthermore, taxpayer awareness was not found to mediate the relationship between the independent variables and compliance. These findings indicate that taxpayer compliance is more influenced by direct effects than through mediation mechanisms.
Co-Authors Dani Kurniawan Indri Agustin Inge Cellianada Cahyono Maghfur El Muhammady Maharani, Astrid Mu’ah Mu’ah Nursaid Nursaid Nurul Qomariah Setiyo Budi Tripriyono Susbiyani, Arik