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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT) Journal of Management, Economic, and Accounting
Setiyo Budi Tripriyono
Universitas Muhammadiyah Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Inge Cellianada Cahyono; Dani Kurniawan; Indri Agustin; Arik Muji Winarni; Setiyo Budi Tripriyono; Maghfur El Muhammady; Nurul Qomariah; Nursaid Nursaid; Mu’ah Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
The Masstige Strategy For Boosting Property Sales: Performance Analysis And Recommendations For Product Differentiation At PT. Neo Pudji Jaya Setiyo Budi Tripriyono; Feti Fatimah
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1340

Abstract

Purpose: This study aims to analyze the potential of adding a variant of masstige-concept housing (2-storey houses) to increase sales for developer PT. Neo Pudji Jaya at Shaistanaya City Sidoarjo Housing, both for the masstige variant and the 1-storey house variant. Research methodology: The study uses a descriptive quantitative approach with secondary data in the form of annual sales data for the 2022–2025 period (realizations and sales targets), gap achievement analysis, and integration of Indonesian property market context data. Results: Sales realizations for 2022–2025 amounted to 145 units out of a cumulative target of 405 units (achievement 35.8%); the trend shows a peak in 2023 (64.4%) but declined sharply in 2024–2025 (30.8%–24.0%) despite continuously increasing targets, with a cumulative deficit gap of 260 units. Limitations: Data are not yet available by house type and do not yet include specific price variables, measurable promotion intensity, or prospect (leads) data, so causal proof is limited to theoretical and empirical argumentation. Contribution: The article provides managerial recommendations based on masstige literature evidence, Indonesian market segmentation, and property consumer behavior for product differentiation that can enhance area image and cross-variant sales.
Co-Authors Arik Muji Winarni Dani Kurniawan Feti Fatimah Indri Agustin Inge Cellianada Cahyono Maghfur El Muhammady Mu’ah Mu’ah Nursaid Nursaid Nurul Qomariah