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All Journal Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat International Journal of Management Science and Information Technology (IJMSIT)
Asrawan Asrawan
Universitas Syekh Yusuf Al Makassari Gowa
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service Asrawan Asrawan; Cholifatul Sholikah
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6745

Abstract

The development of digital technology has driven significant changes in the modern trading system, including in the retail sector. Klik Indomaret, which is one of the e-commerce platforms owned by PT Indomarco Prismatama, is trying hard to maximize its digital services. The goal is because they can meet the demand of fast-paced consumers in today's era. This research was conducted to see the extent to which the strategy of using the Klik Indomaret application is successful in improving the quality of service to customers. The method used in the study is a qualitative descriptive approach by conducting in-depth interviews directly who are considered to have knowledge and experience in the implementation of the Klik Indomaret E-commerce application which is relevant to the quality of service. The results of this study show that the quality of electronic services (e-service quality) is considered quite good, especially for ease of application, but there are still obstacles faced by customers regarding customer service responses which are sometimes not fast. To overcome this problem, Klik Indomaret innovates by providing a real-time order tracking feature.
Optimalisasi Kapasitas Produksi dan Edukasi Nutrisi sebagai Upaya Peningkatan Keunggulan Kompetitif UMKM Fruzee Ice Cream Kahar Kahar; Mutmainnah Latief; Asrawan Asrawan
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.6995

Abstract

UMKM Fruzee Ice Cream di Kabupaten Gowa menghadapi keterbatasan dalam kapasitas produksi, pemanfaatan teknologi, serta minimnya edukasi nutrisi produk. Tim PKM Universitas Syekh Yusuf Al Makassari melaksanakan program pengabdian bertajuk Optimalisasi Kapasitas Produksi dan Edukasi Nutrisi untuk meningkatkan daya saing mitra. Kegiatan mencakup pemberian mesin soft ice cream, pelatihan aplikasi Digitalent, serta edukasi nutrisi dan inovasi produk. Hasil kegiatan menunjukkan peningkatan kapasitas produksi dari 2 kg menjadi minimal 7 kg per hari, peningkatan pemahaman aplikasi Digitalent (>85%), serta peningkatan pemahaman inovasi nutrisi (>85%). Intervensi terbukti efektif meningkatkan keunggulan kompetitif UMKM melalui peningkatan kapasitas produksi, kualitas gizi produk, dan strategi branding.
Co-Authors Cholifatul Sholikah Kahar Kahar Mutmainnah Latief